Consistency is key to social media marketing – whilst you may not have a big audience when you begin, consistency will help to establish your brand and will give those who visit your page a backlog of content to look at so they can learn more about what you do. The more consistent you are, the more algorithms will favour your content and display it on the timelines of those who are looking for a business just like yours. 

 

Don’t be disheartened if you don’t see results in the first few weeks – social media growth is often a slow and gradual process. Having content readily available to access by those who fall upon your page will be one way you can attract an audience, as they can engage with what you’ve already posted and learn more about your brands style, tone of voice and what you have on offer. 

Switch up your content every now and again to get more people viewing your page – in the early days of your business you can afford to change up your content style and get to grips with a schedule and style that feels comfortable and suitable for your business. You could try: 

 

- Static posts 

- Text based posts 

- Carousel images 

- Videos 

- Live Streams 

- Sharing links to your website 

- Polls 

- Q&As 

- Behind The Scenes 

- Customer Spotlights 

- Testimonials 

 

Diversifying your content when your audience is growing will also help you to see what they respond the best to, narrowing down the different types as you go to find that middle ground for what’s best for your business and what’s best for your audience. 

Each post you put up needs to add value. 

 

You need to show your business in a good light, and that comes with posting content that represents your business and informs your audience in the best possible way. Consistency is important, but so is reigning posts in if you seem to be posting lots with no engagement. Overloading your page with irrelevant posts or posting too much can harm your chance at success, so think about what will bring your audience the most value. You don’t need to be on every platform – in fact, many people won’t have the time to be on all platforms – after all, you have a business to run. Pick the platforms that are most likely to have the majority of your target audience on and start creating content for those specific platforms only. 

Leveraging trending topics will help you increase your visibility, engage with a broader audience and show you understand what’s relevant right now. By looking at popular conversations, you can get an idea of what is currently making waves online and take advantage of it with your own marketing. Engaging with trending topics provides opportunities for creative and timely content that resonates with users, which increases your visibility and organic reach whilst enhancing your brand image, displaying you are active in your targeted communities and are listening to their current interests. 

Social Media tools are there to help you with content creation, and are simple to use when you get to grips with them. Here are some you can look into: 

 

Reels & TikTok – Capcut is a platform that’s been on the rise in the last few years, and has now established itself as a great platform to use to create your Reels and TikTok’s. You can also find templates that are trending on TikTok too, and edit them so they fit with your brand. 

 

Scheduling Tools – Scheduling tools such as Hootsuite and Buffer allow you to schedule posts on social media, so you don’t need to worry about logging on at different times on different days to post when you’re busy working. 

 

Analytics – Each platform will have their own analytics tool built in, but you can also use Google Analytics to track your social media performance, looking at: 

- Visitors 

- Session Time 

- Post Shares 

- Conversion rates 

- Which campaigns generate traffic & conversions 

 

Graphics – Adobe photoshop and Canva are two of the top platforms you can use to create graphics, with templates available on each site to edit and brand with your own colours, fonts and logos. 

Starting out on social media isn’t always straight forward, but with hard work and dedication it can elevate your small business to success. Follow these tips today and get started on your digital marketing journey!