5 Things To Include In Your TikTok Marketing Strategy

 

• A profile photo – this should be your businesses logo, or, if you don’t have one, a professional image or video that represents your business perfectly. 

 

• Your business name and username (make sure this is the same, or similar if your business name has already been used by someone else as a username) 

 

• Let people know more about your business and what you do in your bio 

 

• Add in your contact information and connect your Instagram and/or YouTube accounts 

 

• Select the category that best represents your business and your industry (you may have already done this when setting up a business profile) 

You need to know who you’re targeting with your content – reach and engagement is great, but you must ensure that this is converting into sales. TikTok’s audience falls on the younger side, and is mostly popular with Gen Z and Millennials. Research by TikTok has found that in the UK, 53% of Millennial and 62% of Gen Z internet users prefer researching products on video and social platforms, so if your target audience do too then this is the place to be to market your business. 

 

In order to find your target audience, not just on TikTok but across social media, you need to think of their key demographics such as age, gender, and location, and consider their interests, income, job type and what platforms they’re likely to be drawn to. On TikTok, when you’ve posted content, you can start to see insights on content that your audience has been engaging with and searching for – helping you to tailor your content to the topics your target market is currently enjoying. 

Trends move fast on social media, but getting in at the right time could boost your marketing efforts. Sometimes trending content may not align with your business plans or style, but when it does, it gives you an outlet to be creative, reach more people and shows that you understand your audience’s interests and wants. If you frequently use TikTok, then you’ll also see businesses both small and large commenting on popular videos and trending content – so don’t be shy to do the same, as this can help to expose your business to a large number of people within your target audience who could then become interested in you. You can also respond to other users - 64% of Millennials have said they felt more connected to a brand when they responded to a comment that they have posted. 

Influencer marketing has become a key part of social media marketing for brands, and TikTok’s statistics show exactly why you should begin considering it. Influencers within your niche and with similar audiences can help to push your products – their followers will already trust them and their opinions, so even if they’re unfamiliar with your brand, hearing someone who they do know of talk positively about your products can help to boost sales and build trust in your business. 43% of Gen Z TikTok users in the UK said they'd go online to view the product/brand that a Creator shared, with 50% saying they’d buy the product and 62% of Millennial users saying that they’re more likely to trust a brand after learning about them from a TikTok Creator. With the introduction of TikTok Shop, getting your business set up to sell through this platform keeps users who have seen your products within TikTok – meaning they don’t have to leave the app and go elsewhere to find and purchase your products. 

TikTok allows both photo and video content, and is known to be a fast-paced platform – meaning you must capture the attention of your audience quickly. 69% of Millennial users and 74% of Gen Z users prefer short-form content and TikTok suggests anywhere between 21-34 seconds is the optimal length for a video, so ensure that when you start creating your videos you keep this in mind. However, this isn’t to say avoid longer content at all costs – TikTok live is also a useful tool if you want to sell products to your audience, allowing you to engage with people in real time, giving them more information about how your products can help them. Combining this longer style of content with the shorter content on your feed can help you to keep a consistent schedule, build your following and attract loyal followers and customers. 

TikTok may still seem relatively new alongside its competitors, but it’s become a staple for social media users – and could for you when it comes to your social media marketing too. Having these 5 things in your strategy can help to set you up for success on the platform – helping to establish yourself as an industry leader on TikTok.