5 Ways You Can Improve Your Social Media’s SEO

 

You should have a keyword strategy on your website already, so take this and apply it to your social media platforms too. If you don’t already have a strategy, here’s how you can create your own: 

 

1. Think about phrases people may use to describe your business or products if they can’t think of or remember the specific name of them. For example, phrases like ‘scheduling tool’ or ‘social media marketing company’ are useful. 

 

2. Use specific terms if you’re in a highly competitive industry. Using our example, adding in a descriptive word like ‘affordable scheduling tool’ may get better results for your business. 

 

3. Think of what your business wants to be associated with – if you have offers, then you can use phrases like ‘discount’ or ‘deal’. 

 

4. Look at keywords that are performing best within your industry and see if you can establish any for your website. 

Linking to your site outside of social media and using these links alongside your content in call to actions helps to drive traffic and potentially even draw in new customers. Whilst these links may not boost your sites authority, they’re important to have, providing more resources to your audience and boosting their engagement with your business on social media. 

Auditing your social media profiles helps to align your socials with your website and your brand. In order to optimise your profiles, you can: 

 

1. Use a high-quality image for your profile picture and cover photo. You should be using your logo here if you have one, and must ensure it’s scaled to fit perfectly so it’s noticeable. Unless you rebrand, you shouldn’t change your profile photo too often – but you can use your cover image to display regular updates, releases and offers. 

 

2. Add your contact information and, if you have one, physical store address so that your audience can easily get in contact with you. 

 

3. Add links to your website and other social media so you can direct traffic to your other socials. Ensure your website is mobile-friendly, so customers clicking off your page and onto your website will get a seamless experience if they’re using their devices. 

 

4. In your about section, use SEO-friendly keywords, and make sure you’re only including key information about your business. 

Responding to your audience, starting conversations and in general building relationships with them is a great way to boost your SEO. You’ll be generating traffic to your posts and pages, and you may also have opportunities to share links with those you’re interacting with. Whether you choose to keep this engagement strictly to responding to comments on your page, or you decide to create your own communities via groups or add in more social strategies by going live. Hubspot found that Facebook, Instagram and YouTube are the most effective platforms when it comes to creating communities, so if this is something you’re planning to do then these platforms are ones to consider. 

Optimising your social media channels and building an audience can take time, but by ensuring you’ve created a great social media SEO strategy you’ll put yourself on a path to success on your socials.