Festive Marketing Ideas For Your Business

 

Christmas is a great time for you to get creative with your content – so when it comes to your visuals and copy, adding some subtle touches in that align with the current season is a great idea. Whether it’s behind the scenes with your staff, using Christmas phrases as codes for sales or simply adding a winter flare to your graphics, displaying that you’re gearing up for Christmas can be a great way to relate to your audience who'll also be getting ready for the big day. Use your products and show or explain why they would make a great gift, ask you audience questions to get them engaged between your more sales-like posts, consider doing giveaways or competitions just over Christmas to create a sense of urgency - which you can also leverage to bring new audiences in by asking existing followers to tag friends and share posts to enter. 

We just touched on this, but showing content from behind the scenes helps you with building a community and bringing them into “your world”. It can be super simple content – mentioning a discussion that you’ve had regarding, for example favourite Christmas songs and asking your audience to weigh in, showing images of your office being decorated for the holidays, a video for your team getting orders packed and/or wrapped for Christmas, or snippets from a festive party – it’s a time to really show off what you’ve built and how you’re working hard for your audience over the festive season. TikTok, Reels and Stories are great places to use for this type of content. 

Countdowns are fantastic for building excitement at any time of year – but during Christmas, you can think of counting down to a sale, or do an advent like collection of content – each day, have a short-time offer code, fun fact, question for the audience, BTS video, user-generated content – get your followers coming back for more throughout the month of December. This can also transition to your email marketing too, helping to create a consistent cross-platform strategy and schedule that hooks in your audience. 

When Christmas is done, you can rebrand back to your usual look on social media but don’t neglect new year! Lots of business hold boxing day sales and new year’s sales, and entering 2026 is still a time for celebration and new beginnings. Think about launching something new for 2026, asking your audience what they want to see, having a limited time sale that ends, or begins, as soon as the new year gets going. 

 

Getting ready and planned for Christmas early is key to ensure a fantastic festive campaign – so hopefully these ideas will help you to get a plan together, and be fully prepared to get Christmas sorted on your socials.