Social media has been increasingly used to sell products over the years, with many taking advantage of the ever-growing list of features available to users who are looking to these platforms for sales as well as engagement. 
 
Selling on socials doesn’t just limit you to creating ads – although this is a good way of getting your products out onto the feeds of the people you ideally want to target. Instagram is just one platform offering a ‘shopping’ function to users, keeping their audiences interacting with their page without having to exit out of the app to find products. 
 
Here’s how your business can sell on Instagram... 

Getting Set-Up 

Firstly, you need to make sure you meet the following requirements stated by Instagram in order to set up a shop: 
 
• Be located in one of these markets - Australia, India, Indonesia, Japan, Korea, Taiwan, Thailand, Denmark, France, Germany, Italy, Netherlands, Norway, Spain, Sweden, Switzerland, Ukraine*, United Kingdom, Brazil, Mexico, Canada, United States 
• Have an Instagram business or creator account 
• Comply with Instagram's merchant agreement and commerce policies. 
• Connect your Instagram account to a Facebook Business Page 
 
You can use a site like Shopify or manually upload through Facebook Business Manager to put your products onto Instagram. You should keep your product inventory on these sites updated as you get new items in your store. 
 
You then need to submit your account for approval to Instagram. You can do this by accessing your Professional Dashboard > Get Started > Select Catalogue > Submit For Review. 

Instagram Shop Posts 

When your account is approved, you can then upload photos and tag your products within them. To do this simply upload to the grid as you would usually, and then select the ‘Tag Products’ option. This will allow you to search for a product and select the right one before sharing to your audience. You can go back to your old posts and tag products too if needed to give your feed a more consistent appearance and boost your performance on social media. 

How To Optimize Selling On The Site 

If you have access to Instagram Shop Posts, then don’t change your posting style just because you want to use the features. Keep your posts consistent, tag your products and give them a natural feel on the feed. You may want to change your content strategy slightly when it comes to new product releases or sales, but don’t let these sales style posts take over from your usual social media marketing efforts.  

Use Influencers  

Influencer Marketing is something that may be possible for your business to take advantage of, even if the influencers you pick aren’t some of the top names in the industry. If you send a product ton them and they ake a post promoting and tagging your brand and what you’ve sent, you’ll be attracting their audience and potentially start making more sales thanks to the power of the influencer you’re working with. Building up industry connections like this can be really helpful in getting your business out there beyond promotional posts or adverts. 
 

Create Your Shop Page 

When you’ve posted nine shoppable ads on Instagram, you can then open your shop page, which will display all of your products linked on posts in one section, which users can then click to buy. Users can also save these products for future purchase from this tab, making Instagram a great place not just for purchases but also for creating wish lists too. 
 
Selling on social media is a big part of what makes digital marketing so powerful, and you’ll be able to take advantage of all of these features when you get yourself set up on Instagram. Take a look into the benefits of Instagram shop and get started today. 
 
 
Need further advice? 
Get in touch to discuss your specific requirements and see how we can help you grow your social media presence 
 
Tel: 07963216248 
Email: chris@chrislondononline.co.uk 
 
Or join our online Facebook for Business Course by clicking here 
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