In 2025, you may think that to get ahead on social media, paid options are the only way that you can perform well. However, organic growth is still possible – and can work hand in hand with paid growth too if you get your strategies right.
In this blog we’ll look at what organic growth means, the state of it in 2025 and methods you can use to continue growing your social media presence organically.
What Is Organic Growth?
Organic growth is where you use organic content to grow your audience and presence on your chosen platforms. Organic content is anything posted for free on social media that isn’t boosted or promoted to increases such things as conversions or reach. It’s the art of growing your social media accounts without putting money in, by posting consistently, engaging with your audience or appearing under hashtags, ‘for you’ sections or explore pages due to the quality and SEO of your posts.
What Is Paid Social Growth?
Opposite to organic growth, paid social growth is content boosted and promoted through advertising. Paid social content is such thing as creating a Facebook Ad campaign to get more sales, quickly driving traffic or launching a new product. It’s not a replacement for organic growth – but it’s a great thing to use alongside it.
What Is The State Of Organic Content in 2025?
Looking back over the last few years, organic content performance has decreased on most platforms – but that shouldn’t be a sign to give up on it. It looks a little different to a few years ago as algorithms evolve and prioritise specific content types, but the main goals – to engage audiences through entertaining, authentic and informative content remains the same. Here’s where things are currently for each platform.
• Instagram: Average reach in 2024 is 4% - falling by 18% year over year (Hootsuite).
• Facebook: Facebook Page post reach was around 2.6% in 2024 (Social Media Examiner).
• X (Twitter): The median engagement rate on X in 2024 was 0.03% (Sprout Social).
• LinkedIn: LinkedIn company page content only makes up 2% of users’ feeds (Social Media Examiner).
• TikTok: TikTok’s engagement rate has fallen to 2.5% from 2.65%, but it’s an outlier here – whilst TikTok becomes more and more popular “going viral” can happen to anyone – so organic content is still key to use here. (TechCrunch).
How To Grow Your Social Media Presence Organically In 2025 (and 2026)
So, if you don’t have the money to run ad campaigns or you simply prefer to build your social media profiles through an organic method, there are still strategies that work in today’s current online landscape and will continue to further in 2026.
• Consistent Posting: Posting around 3-5 posts a week that add value to your audience, focus on getting them engaged and are posted at the peak times they’re online can help to increase your organic growth. If needed, use scheduling tools to help plan and arrange the best dates and times for posting.
• Prioritise Video Content: With TikTok’s, Reels and Shorts all becoming hugely key parts of social media in the last few years, having video content woven into your content plans is a great idea if you’re looking for organic growth.
• SEO: SEO is important for social media marketing – use key words, alt-text and hashtags in your posts – think about what your target audience could be searching for, and use it to your advantage.
• Use Your Analytics: Analytics will point towards your best performing pieces of content – guiding you towards what posts you should be focusing on more, the best times to post and how frequently you should be doing so.
• Engage With Your Audience: Reply to comments, join conversations, use polls, Q&As and live streams – getting your community engaged can help to push your content towards more members of your audience.
Organic growth is evolving – but it isn’t dead yet. By connecting with your audience and remaining consistent, you can continue to adapt to algorithms so your organic growth strategy continues to perform.
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