Speaking of X, the constant changes have been met with negative feedback – the newest being that the block feature is changing, so you’ll still be able to see content from accounts you’ve blocked and vice versa, but you can’t interact with it - with the only way to avoid these accounts seeing your posts is going private. This has seemingly driven people away from the app and to Bluesky. Bluesky is a relatively new platform created by X’S (or Twitter’s) former CEO Jack Dorsey, and this month it gained almost half a million users in one day. The interface of Bluesky is incredibly similar to that of X, but has more interactive features than the platform which sets it apart. Should Bluesky continue to see a rise in users, X will have to make big, positive changes to keep their existing users onside. 

Google are introducing AI to Google Shopping to help users search for items they’re interested in, and boost a brands connection to their audience. As explained by Google: “The new Google Shopping experience uses AI to intelligently show the most relevant products, helping to speed up and simplify your research. You’ll now get an AI-generated brief with top things to consider for your search, plus products that meet your needs.” 

 

They’ll let users know when a suggestion has been made by AI by labelling it as ‘experimental’ – allowing users to feedback if something isn’t quite right to improve how the system operates. 

Meta is introducing AI to the search function in Facebook Groups, helping users search for certain phrases or questions by initiating a chat with the group’s AI to receive answers. This can save time for businesses who struggle to keep up with their audience within their own groups, with AI helping these members instead with any questions they may have that have already been answered by you or another user previously. 

Instagram will be rolling out a new feature over the coming months to creators on the platform looking for further insights into their content. Separate from the current insights’ dashboard, the Best Practice Dashboard will give users the following information: 

 

• Creation: Get information on how often to post, how to grab attention, advice on reel length and more. 

• Engagement: Know how to understand your metrics and relate to your audience 

• Reach: Learn about algorithms and follower growth. 

• Monetization: Get advice about making money via Instagram. 

• Guidelines: See updates to policies and community guidelines. 

That’s all for October – have a great November and keep an eye out for any beneficial social media updates that could appear over the next month. 

 

Finally, your social media tip is: I know, I know—we don’t want to talk about Christmas too early, but if you're running an e-commerce business and hoping to cash in on the festive sales, now’s the time to get your Google and Facebook ads ready! 🎄 

 

Don’t leave it till you’re hanging up the tinsel—start thinking about your ad strategy now, so you’re fully prepped when the Christmas rush hits. 

Let’s get your campaigns sorted! 🎅💻