0 

Posts from April 2025

Back to recent posts

Social Media & Digital Marketing April 2025 Roundup

Posted on 24th April 2025
 
 
As we approach the end of April, we’re taking a look back at all of the updates and news from the world of social media from the past month! 
 
Here’s what’s been announced this April. 

Threads Expands Profile Topics 

Threads are encouraging users to add topics to their profiles, making it easier for users to find accounts that align with their same interests. Added last month, they’re now expanding the system by introducing customised feeds for the topics – hoping that the use of these ‘topics’ will help to push growth for creators who are seeing their following plateau as social media begins to rely less on profiles and more on algorithms, 

Bluesky Adds Verification 

Users of Bluesky can now be approved for verification – but instead of relying on the team at Bluesky to ensure verification is rolled out correctly, they’re also putting it in the hands of organisations too: “We’re also enabling trusted verifiers: organizations that can directly issue blue checks. For example, the New York Times can now issue blue checks to its journalists directly in the app. Bluesky’s moderation team reviews each verification to ensure authenticity.” 

YouTube Adding New Features To Their Inspirations Tab 

If you’re a creator on YouTube, you’ll soon find 3 new options in the Inspirations tab to further help you gather ideas for videos. First up is ‘Brainstorm Video Ideas’ – using your past videos and comments to suggest new video concepts - “Creators often find inspiration for their next video while reviewing performance data or audience comments in YouTube Studio, so we’re integrating comments and data from past videos to create a more fluid and intuitive process.” 
 
Then we have ‘Hooks’ – this is where creators input their ideas and YouTube comes up with engaging ways to approach the idea within videos. Theres also ‘Quick Saves’ – letting you save ideas quickly from YouTube’s Idea list. These features are currently being tested and rolled out. 

Threads Growing In Popularity 

Whilst Bluesky and X are seeing a slower uptake in new users, Threads is building more momentum – adding 200 million new users in the last year, whereas X has only added 50 million. Whilst there’s still a long way to go for Threads to match up with X overall, Bluesky isn’t showing much competition despite its huge 30 million increase of users in the last year. Threads are also ramping up their new features and updates, and with X’s current reputation it seems that Threads has become the place to be for users looking for an alternative platform. 
That’s everything for April! 
 
Have a wonderful May, and keep an eye out for more updates over the coming month. 
 
Finally, your social media tip is: I’ve had loads of business owners say to me, “Facebook Ads just don’t work for us.” 
 
But most of the time, it’s not the ads. It’s what you’re asking the ads to do. 
 
Here’s where I see it going wrong: 
 
➡️ The offer doesn’t land. If it doesn’t feel valuable or urgent, people won’t act. 
➡️ The copy’s too vague. If you’re not clear about who it’s for or what problem it solves, it gets ignored. 
➡️ The strategy’s off. The tech is easy to blame, but nine times out of ten, it’s the message that’s broken. 
 
If you’re spending money and not seeing a return, it’s time to look at the basics. 
 
Strong offer. Clear message. Right audience. That’s the stuff that makes ads work. 
 
Read more

Top 5 Tips To Improve Your Engagement On Social Media

Posted on 17th April 2025
 
As a business, posting on social media can feel a little daunting. You want to grow an audience, convert them into customers and ultimately make your online presence a key part of your businesses marketing efforts – but sometimes, even when you have an audience there, knowing what to post can be tricky - and getting them to engage can be even harder. 
 
If you’re posting with little engagement, or you’re just getting started, then here are 5 top tips on how to improve your social media engagement. 

Post Valuable Content 

Take a look at what you’ve already posted, or what you’re planning to post, and ask yourself what value it provides to your audience. With so many businesses using social media to successfully market their business, you need to find a way to stand out. Content that’s useful, informative and entertaining can attract attention, keep your audience retention high and ultimately, get them engaged with what you’re posting. 
Valuable content builds trust in your business. This kind of content can be anything from tutorials, behind the scenes footage, user-generated content or something you think will be relevant and meaning full to your target audience. The more value your audience gets from your posts, the more likes, comments and shares you’ll get in return – helping to convert audience members into loyal customers or followers. 

Post When Your Audience is Active 

Even if you have your content style and strategy locked in, it can still go unnoticed if you’re publishing it at the wrong time. Your analytics can point you to the times your audience is most active, and the posts that perform best at these specific hours. Sharing content when your audience is online, or just about to log on, allows you to have a better chance at your content being viewed and engaged with. Understanding your audience’s habits can make a difference in how your business is viewed on social media – being in tune with those you mapped out as key people to be purchasing and interacting with you lets you perfectly tailor your strategy to their wants and needs. 

Respond To Followers 

It sounds simple, but the point of social media is to be social. If you have amazing content but you’re not responding to followers you’re stopping yourself from making a connection. Taking some time to reply to comments, questions and messages shows you value your audience – helping you build a great reputation. When other audience members see you engaged in active conversations, it can be encouraging for them to get involved too – helping you to form a community around your business. Algorithms also favour posts with interactions, so not only does responding build brand loyalty, but it also increases your reach. 

Post Consistently 

Consistently posting is key to growing your presence online – whether you do this by posting to your profile, stories or groups regularly, keeping your business visible helps it to remain relevant, keeping people engaged with what you’ve decided to share. Having an active presence gives your audience more opportunities to interact with you, boosting your visibility in the algorithm and allowing you to spark conversations and build relationships with members of your audience. Having a consistent schedule, and using scheduling tools to help you save time, allows you to remind followers you’re still around and lets you become a main-stay in their social feeds. 

Ask Questions 

One of the simplest ways to improve engagement is to just ask a question. Whether that’s a poll, a question about content, needing help with topics for a live stream – getting your audience to participate instead of passively scrolling back stops them in their tracks. It also shows you care about what your audience wants to see from you, can produce conversations, and gives you insights for future content and even product feedback. Your questions don’t have to be complicated, even a ‘this or that’ style can help to drive comments. 
Social Media engagement might not come instantly, but these tips can help with giving you the best chance at getting your audience to begin interacting with your posts. Begin looking through your current strategy and see where you can make changes to boost your engagement. 
Read more

5 Ways You Can Improve Your Social Media’s SEO

Posted on 10th April 2025
 
Social media SEO is the art of optimising your social media profiles so that customers can find you when they search for your business, or a business like yours. With more and more consumers using social media to find brands, you need to ensure your profiles are fully optimised to ensure that your audience can discover you. 
 
Here are 5 ways that you can improve your social media’s SEO. 

Add Your Social’s to Your Website 

If you have a website, adding social media buttons to your site helps those who come across your website first then go on to find your social media profiles. These buttons are helpful to have on all pages of your website, and it’s also useful to point people towards your social media platforms in your blog posts too. Having your social profiles linked on your website allows your audience to be directed to the correct social media pages you own, which can help to prevent confusion – especially if your business name is similar to another. 

Keyword Strategies 

You should have a keyword strategy on your website already, so take this and apply it to your social media platforms too. If you don’t already have a strategy, here’s how you can create your own: 
 
1. Think about phrases people may use to describe your business or products if they can’t think of or remember the specific name of them. For example, phrases like ‘scheduling tool’ or ‘social media marketing company’ are useful. 
 
2. Use specific terms if you’re in a highly competitive industry. Using our example, adding in a descriptive word like ‘affordable scheduling tool’ may get better results for your business. 
 
3. Think of what your business wants to be associated with – if you have offers, then you can use phrases like ‘discount’ or ‘deal’. 
 
4. Look at keywords that are performing best within your industry and see if you can establish any for your website. 

Use Links 

Linking to your site outside of social media and using these links alongside your content in call to actions helps to drive traffic and potentially even draw in new customers. Whilst these links may not boost your sites authority, they’re important to have, providing more resources to your audience and boosting their engagement with your business on social media. 

Differences In Buying 

Auditing your social media profiles helps to align your socials with your website and your brand. In order to optimise your profiles, you can: 
 
1. Use a high-quality image for your profile picture and cover photo. You should be using your logo here if you have one, and must ensure it’s scaled to fit perfectly so it’s noticeable. Unless you rebrand, you shouldn’t change your profile photo too often – but you can use your cover image to display regular updates, releases and offers. 
 
2. Add your contact information and, if you have one, physical store address so that your audience can easily get in contact with you. 
 
3. Add links to your website and other social media so you can direct traffic to your other socials. Ensure your website is mobile-friendly, so customers clicking off your page and onto your website will get a seamless experience if they’re using their devices. 
 
4. In your about section, use SEO-friendly keywords, and make sure you’re only including key information about your business. 

Engage With Your Audience 

Responding to your audience, starting conversations and in general building relationships with them is a great way to boost your SEO. You’ll be generating traffic to your posts and pages, and you may also have opportunities to share links with those you’re interacting with. Whether you choose to keep this engagement strictly to responding to comments on your page, or you decide to create your own communities via groups or add in more social strategies by going live. Hubspot found that Facebook, Instagram and YouTube are the most effective platforms when it comes to creating communities, so if this is something you’re planning to do then these platforms are ones to consider. 
Optimising your social media channels and building an audience can take time, but by ensuring you’ve created a great social media SEO strategy you’ll put yourself on a path to success on your socials. 
Read more

B2B vs B2C Marketing: What Is The Difference?

Posted on 3rd April 2025
 
 
If you’re starting out in your marketing journey, it’s likely you’ve heard the terms B2B and B2C. But what do they mean, and how do they both work? In this blog, we’ll be exploring the differences between B2C & B2B and the platforms best used for both. 

What Is B2B Marketing? 

B2B Marketing is also known as Business To Business marketing. This is where you’ll be targeting your content and ads towards other businesses or business owners, helping you build relationships and trust. The content you’d produce here would often be more straight-forward and informative, addressing audiences in a more professional manner and showing off your industry knowledge. 

What Is B2C Marketing? 

B2C Marketing is something we’ll often encounter every day from other businesses. Known as Business To Consumer marketing, this style of content often concerns general people who you’re looking to engage and turn into customers. You’ll need to convince them to purchase your product or service by answering their pain points and offering a solution, directly targeting a specific set of people that you desire to be the main target audience base for your business. 

Differences In Target Audience 

One of the biggest differences between B2B and B2C is the target audiences. Each marketing type has a niche audience set, which helps you curate a core marketing message and strategy that works for your business and the people you’re looking to reach. B2B marketing’s main focus is on people already in your industry – they’re often people you want to connect with, whether that’s to simply form valuable business relationships or you’re after some kind of partnership or investment opportunity. You’ll be looking for decision-makers, meaning your methods will be much more professional, the lingo you use will be industry-specific and you won’t often be bound by demographics. 
 
B2C Marketing however, is all about targeting based on demographics, such as location, age, gender, income and interests. You’ll be whittling your audience size down to a very specific group of people. Known as your audience persona, you’ll create your ideal customer and target you messaging towards that person – helping to turn them from potential customers to loyal ones. These are the people that will be buying your products and services, so perfecting your targeting, copy, graphics is key to ensuring you engage the right audience and persuade them to trust and purchase from your business. 

Differences In Buying 

Consumers are more emotionally-led with their purchasing decisions, so explaining to them what benefits your product will bring to their lives after solving the issue they have will help to drive their purchasing decisions even if they aren’t in instant need for the product at that moment in time. This is relatively similar for businesses – they’ll want to know the benefits of buying into your business, and what it’ll do for them. If you’re looking to solve their pain points, you need to clearly define how you’ll do this whilst also displaying what you will require in return for working with them. The funnel for B2B marketing is much longer than B2C marketing, as B2B will often require you to be in contact with more than just one person, or will require the person you are in contact with to communicate with others within their company. B2C marketing means you’re most likely reaching out to one singular person, making their decision to make a purchase a lot faster, speeding up their time in the marketing funnel. 

Differences In Relationships 

B2C marketing is about retaining relationships – delivering further benefits to consumers after their initial purchase, trying to retain them for a longer period of time rather than just one singular sale. With B2B, you’ll likely be fixed into a longer-term relationship which allows you to build up trust, grow and develop alongside one another. However, where B2C marketers continue to innovate their ideas to provide an excellent service to their customers, B2B marketers can often fall into a transactional way of relationship building – which eliminates that slight personal touch that can make all the difference for consumers when it comes to purchasing. 

What Platforms Should I Use For B2B Marketing? 

LinkedIn is the ideal place for B2B Marketing. The professional social media platform, LinkedIn has over a billion worldwide users who belong to thousands of industries. You’re pretty much guaranteed to find the people on LinkedIn you’re looking for, and connecting with these people allows you to build beneficial business relationships. Whilst you can try other platforms like Facebook or X for B2B marketing, LinkedIn has positioned itself as the go-to for B2B marketing, and can provide great value to your business if you choose to use this platform. 

What Platforms Should I Use For B2C Marketing? 

B2C Marketing can work on most social media platforms like Facebook, Instagram, X or even LinkedIn. Facebooks Ad options provide incredible targeting options that allow you to specifically reach out to the audience you desire, and create highly-optimised campaigns that, when done correctly, can bring great success to your business. 
B2B and B2B are both important marketing techniques, and hopefully this blog helps you to understand the differences between both, allowing you to adapt to the right method for your businesses marketing plans. 
Read more

Archives

Tags