Posts from June 2025

Social Media & Digital Marketing June 2025 Roundup

Posted on 26th June 2025

We’re at the end of June – which means the time has come for another social media and digital marketing roundup, covering all the news from this month.

Here’s all you need to know...

Facebook To Make Video Creation Easier

If you frequently upload videos to Facebook, then this will be useful for you. Facebook, over the next few months, will transition to all videos being shared as Reels. Reels also won’t be restricted when it comes to their length or format. Video content you’ve already shared will remain on your page. The video tab will also be renamed to the Reels tab, and your Reels and Feed privacy settings will be unified – if your Reel settings are different to your Feed settings, you’ll need to reconfirm your audience settings when you first post after the change.

Instagram Focuses on Creativity

In a new blog by Instagram boss Adam Mosseri, Meta have revealed their plans to push creativity on Instagram as it celebrates 15 years of operation. One of these features is trial reels, which allows you to share a reel with non-followers – helping you to see how your content will perform before being shared with your followers. As per Instagram stats, trial reels have encouraged 40% of creators to post more often - with 80% seeing an increase in reels reach from non-followers.

More Updates To Edits

Investment is also being made into their new app Edits, where the restyle tool has been relaunched to incorporate AI.

They’ve also introduced key frames to help users make more precise edits, the ideas tab now has a saved audio section and the ability to leave sticky notes on audio you’re interested in. New text effects have been added, and you can now remove background noise from your voiceovers thanks to new voice enhancements.

Threads Continues To Grow

Threads has continued to see growth, making it the 8th-most-downloaded app for the month of May, and 2nd most downloaded app for those using the IOS App store. 23 million downloads of Threads took place in May – a million more downloads compared to April – and Meta is rolling out even more features to keep people using Threads over competitors like X or Bluesky.

Firstly, Meta has started testing out a feature users have been asking for, but Meta has been reluctant to add – and that is DMs. Separate to Instagram’s DMs, Threads has started testing this in-app feature in Hong Kong, Thailand and Argentina – if implemented, it may draw even more users away from X and Bluesky. They’ve also simplified the way custom feeds can be accessed, and the Threads team have been hard at work to ensure that posts including a link are gaining traction. In November, Adam Mosseri said that links didn’t get many comments and that they didn’t see much value in them – but that now seems to have changed, with more options to add links on your profile and the option to see how links you’ve posted are performing with a new analytics feature rolled out in May.

That’s all for this month! Have a great June, and remember to keep an eye out for more news in the digital marketing space over the coming month.

Finally, your social media marketing tip is: Your very first campaign is always your worst-performing one.

But it’s the starting point.

The only way it gets better…

Is if you stick with it, test properly, and stop relying on your feelings instead of the data.

You don’t need a huge ad budget.

You need a clear offer, the right audience, and a plan you’ll actually follow through on

5 Things To Include In Your TikTok Marketing Strategy

Posted on 19th June 2025

TikTok is one of the biggest social media platforms as of 2025 – its where trends begin, influencers build their platforms and where businesses are going to sell and advertise their products.

With 1.5 billion users worldwide, TikTok can be a great place for your business to grow, find your audience and sell your products – but you must have the right strategy if you want to do so successfully.

Here are 5 things to include when creating your TikTok Marketing strategy.

Optimise Your Profile

One of the most important things you need to do is ensure you’re optimising your profile – this helps you to establish your brand and your presence on the platform. You need:

• A profile photo – this should be your businesses logo, or, if you don’t have one, a professional image or video that represents your business perfectly.

• Your business name and username (make sure this is the same, or similar if your business name has already been used by someone else as a username)

• Let people know more about your business and what you do in your bio

• Add in your contact information and connect your Instagram and/or YouTube accounts

• Select the category that best represents your business and your industry (you may have already done this when setting up a business profile)

Know Your Target Audience

You need to know who you’re targeting with your content – reach and engagement is great, but you must ensure that this is converting into sales. TikTok’s audience falls on the younger side, and is mostly popular with Gen Z and Millennials. Research by TikTok has found that in the UK, 53% of Millennial and 62% of Gen Z internet users prefer researching products on video and social platforms, so if your target audience do too then this is the place to be to market your business.

In order to find your target audience, not just on TikTok but across social media, you need to think of their key demographics such as age, gender, and location, and consider their interests, income, job type and what platforms they’re likely to be drawn to. On TikTok, when you’ve posted content, you can start to see insights on content that your audience has been engaging with and searching for – helping you to tailor your content to the topics your target market is currently enjoying.

Be Involved With Trends

Trends move fast on social media, but getting in at the right time could boost your marketing efforts. Sometimes trending content may not align with your business plans or style, but when it does, it gives you an outlet to be creative, reach more people and shows that you understand your audience’s interests and wants. If you frequently use TikTok, then you’ll also see businesses both small and large commenting on popular videos and trending content – so don’t be shy to do the same, as this can help to expose your business to a large number of people within your target audience who could then become interested in you. You can also respond to other users - 64% of Millennials have said they felt more connected to a brand when they responded to a comment that they have posted.

Influencer Marketing

Influencer marketing has become a key part of social media marketing for brands, and TikTok’s statistics show exactly why you should begin considering it. Influencers within your niche and with similar audiences can help to push your products – their followers will already trust them and their opinions, so even if they’re unfamiliar with your brand, hearing someone who they do know of talk positively about your products can help to boost sales and build trust in your business. 43% of Gen Z TikTok users in the UK said they'd go online to view the product/brand that a Creator shared, with 50% saying they’d buy the product and 62% of Millennial users saying that they’re more likely to trust a brand after learning about them from a TikTok Creator. With the introduction of TikTok Shop, getting your business set up to sell through this platform keeps users who have seen your products within TikTok – meaning they don’t have to leave the app and go elsewhere to find and purchase your products.

Combine Short Form Content With Live Content

TikTok allows both photo and video content, and is known to be a fast-paced platform – meaning you must capture the attention of your audience quickly. 69% of Millennial users and 74% of Gen Z users prefer short-form content and TikTok suggests anywhere between 21-34 seconds is the optimal length for a video, so ensure that when you start creating your videos you keep this in mind. However, this isn’t to say avoid longer content at all costs – TikTok live is also a useful tool if you want to sell products to your audience, allowing you to engage with people in real time, giving them more information about how your products can help them. Combining this longer style of content with the shorter content on your feed can help you to keep a consistent schedule, build your following and attract loyal followers and customers.

TikTok may still seem relatively new alongside its competitors, but it’s become a staple for social media users – and could for you when it comes to your social media marketing too. Having these 5 things in your strategy can help to set you up for success on the platform – helping to establish yourself as an industry leader on TikTok.

How Branding & Digital Marketing Go Hand In Hand

Posted on 12th June 2025

Nowadays, having a successful business is more than just selling products – it’s about creating a brand that people can relate to, recognise and trust as well as great marketing that brings in new audiences and ensures your business is being seen in the right place at the right time.

Branding and Digital Marketing go hand in hand, and in this blog we’ll look at how the two work together to drive growth and build lasting customer relationships.

What Is Branding?

Your brand and branding represent your business’ identity - it’s your logo, colours, fonts, brand voice, message, USP – it encapsulates everything that goes into creating a business that stands out amongst competitors and tells your story. It builds the perception people have of your business, creates trust and is a big influence on your customers loyalty.

It tells your audience who you are, your business' ethos, and how you want to be remembered by them. It also represents you on each platform you choose to use – and brand recognition is an important starting block for when you begin digital marketing.

What Is Digital Marketing?

Digital Marketing is how you promote your business online, including on social media, email campaigns, your SEO, influencer marketing, your website and Paid Ads such as Google or Facebook Ads. It’s how you communicate your brand to your target audience, showing them what you sell, getting them engaged with you, building their trust and converting them from mere followers to loyal customers. Digital Marketing is an incredibly important thing to have as part of your strategy in 2025, and your brand sets the basis for the content you create.

How They Work Together

Now we know what the two stand for, lets look at how Branding and Digital Marketing work together:

Consistency: Branding gives you all the elements need to build consistent digital marketing campaigns and content. Whether it’s on your website, in emails or on your social media platforms using your logo, colours, fonts and brand voice can help your campaigns have a consistent look and feel that helps to increase brand recognition, which then helps with building brand trust.

Targeting: Your branding can help with your targeting – you should know who your audience is, and this means your brand should align with them. This is where your message comes into play – what do you want to tell your audience? What value should they get from investing in a business like yours? What makes you different? How can you solve their problems? Your digital marketing efforts can build on this, creating highly-targeted content on the right platforms and through the right channels that lets you get relevant posts and campaigns in front of people who will likely convert into loyal customers.

Storytelling: Your digital marketing gives you the chance to connect with your audience through stories, and not through sales pitches. Your branding will give you the story, and digital marketing will be the method in which you convey it. However, you choose to do this – through an email, in a series of posts, a blog post or video – the two intertwine to help you engage your audience on a deeper, and potentially more emotional level.

Analytics: Digital Marketing tools give you the chance to see how people are responding to campaigns in real time. This information allows you to see what your audience are engaging with and what isn’t quite working, letting you accordingly make small tweaks to your digital marketing and branding to ensure it aligns with what your audience is looking for.

Long-Term Growth: Your branding is what draws your audience in and your digital marketing is what keeps them coming back for more. Over time, this leads to lasting customer relationships, organic growth, a boost in sales and cements your position as a leader within your industry. Whilst this growth may not be seen straight away, it’s a long-term goal that allows you to make changes, find your niche and expand over time – making both your branding efforts and marketing efforts a success.

Aligning your Branding and Digital Marketing can help to capture attention and position your business as one to watch within your industry. Investing both lets you capture your audiences attention and build trust and recognition, so the next time you approach your digital marketing, consider how your branding will tie in.

5 Reasons Why You Should Outsource Your Social Media Marketing

Posted on 5th June 2025

Finding it difficult to get your head around social media marketing?

Whether you’re constrained by time or you simply don’t know where to begin, outsourcing this task can be a great help – and bring you fantastic results in the process.

Here are 5 reasons why you should consider outsourcing your social media marketing.

Time Saving

Firstly, outsourcing your social media marketing can save you time. You won’t have to sit there and create the posts, put them onto your platforms or spend time on your ad campaigns – you’ll have someone to do it for you. Just provide information about your business and what you want to sell, any assets you want to such as your logo or images and let your outsourced team do the rest for you.

You can work alongside them to ensure things are going smoothly, but ultimately the time you would’ve spent doing all of this will be saved – allowing you to dedicate your expertise to other areas of your business that require your full time and attention.

Cost-Effective

Outsourcing can also be a cost-effective solution to marketing on social media. Having an in-house social media team can be expensive, and with so many roles you’d need to hire it can add up quickly. Outsourcing gives you the same access to this level of knowledge, experience and skill at a fraction of the cost.

As you’ll be working with people who have experience in creating such things as ad campaigns, this means they can give you the best advice regarding your investment into what you’re looking to run. This will mean you won’t be aimlessly spending money on a campaign that doesn’t return results – funnelling more and more money in doesn’t instantly improve a campaign and can lead to a loss rather than a profit. Your outsourced social media team already know this, and will be able to monitor and tweak different elements your campaigns so they begin bringing in business.

Consistency

Posting consistently is key to building an audience on social media, but with so many competing priorities taking up your time, it can be difficult for you to find the chance to create and post your content day in, day out. Therefore, outsourcing allows you to get content made that can be posted on the dates and times that are best for your business, with on-brand messaging and updates with each post that is published. Having a consistent schedule allows you to build trust with your audience, and having an outsourced team doing this for you means you can dedicate yourself to developing the best products or services that will back up the trust that your audience has built with you through social media.

Expertise

Trending topics, algorithms, and audience behaviours are always changing – and when you don’t work in the social media industry it can be difficult to keep up with what the people you’re looking to target are responding to, which platforms they’re frequently using and how their intentions to interact and purchase have changed. When you outsource your social media marketing, you’ll work with a team that are staying on top of all of this and who understand what content is needed for the optimal social media performance.

Performance Tracking

Social media requires you to track your analytics and performance to ensure what you’re doing is working. Unfortunately for many businesses there just isn’t time to do this – which is why outsourcing is the way forward. Your outsourced team can keep track of the results being delivered by your campaigns and posts, retrieving clear insights and recommendations that can help to grow your platforms and ensure you’re getting the best reach, engagement and ROI.

Social Media Marketing doesn’t have to be difficult – it can be a key part of your overall business strategy when done right. Outsourcing this task can be a component in getting optimised campaigns and traction on social media, giving you more time and potentially saving you money in the long-term.

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