Posts from August 2025

Social Media & Digital Marketing August 2025

Posted on 28th August 2025

We’ve come to the end of August, and as the Autumn approaches we’re going to be taking a look back at all the social media news and updates that have been announced this month!

Here’s everything you need to know…

Edits Updates

If you’ve been using Edits, then there are some handy updates to the app that you should be aware of.

Firstly, the UI has been updated – making it easier for you to switch between your creations and performance overview. You can find out which videos are performing best under certain categories such as most views or most likes depending on what metrics you’re aiming to track.

Safe Zone mapping allows you to see where Facebook and Instagram’s interfaces will appear when your video is viewed on each platform – helping you to correctly place your text or other features so they’re not cut off or covered up.

Finally, if you want more control of your animations, you now have the option of Keyframe curves.

Instagram Adds New Repost Feature

If you’ve used Instagram over August, then you’ve probably noticed that on posts and reels there’s now an option to repost content. These reposts will show up on your friends and followers’ feeds, whilst also getting their own tab on your profile.

Whilst reposts are great for the general Instagram user, they’re great for businesses too. Not only can members of your audience repost your content, but you can also repost theirs – adding a small, extra detail to your marketing when it comes to user-generated content.

Will TikTok Be Banned In The US?

At the start of 2025, TikTok was under threat of a ban by the US. It’s operations in the country were allowed to continue after President Trump signed multiple executive orders throughout the year as a buyer for the platform was sought. However, the most recent order – a 90-day extension for the platform to find said buyer – expires on September 17th 2025, and despite interest from multiple American investors we haven’t yet heard whether the platform is to be purchased in the US, whether another order will be signed if one isn’t found or if the app will cease US operations on it’s deadline date. It’s definitely something to keep an eye on – TikTok isn’t facing a similar threat in the UK, so for businesses here it remains an excellent platform to build visibility, connect with audiences, and drive growth, and a ban could make way for UK businesses and creators to find new opportunities via TikTok. However, it’s also a reminder that businesses shouldn’t rely too heavily on one platform, just in case similar issues arise on any platform over in the UK and Europe in the near future.

TikTok Allows In-App Scheduling

Speaking of TikTok, they’ve now rolled out the ability to schedule posts in-app. Before, you’d either have to create your post and put it out there and then, or leave it as a draft and post at the exact time you’d planned. You could’ve used the TikTok Studio app which did allow scheduling of posts, but now you don’t have to worry about switching between apps or making posts that sit waiting in your drafts until you need them posted – you can prepare and schedule content for specific dates and times inside of the TikTok app itself, making your content planning and management much more convenient.

Snapchat Outperforming Rivals With E-Commerce

If you’ve used social media for e-commerce, you may be surprised to hear that Snapchat is pulling ahead in performance with e-commerce compared to other platforms. A study commissioned by the platform along with Triple Whale found that, even though Snapchat is a smaller platform when it comes spend share, they received a 7.5% higher return on ad spend compared to other platforms. The Snapchat Generation report, which focuses on its main user base of Gen Z and Millennials discovered that 92% of daily users include their friends in their shopping journey, and more than half send messages/pictures via Snapchat when shopping. So, if your target audience is here but you haven’t thought about using Snapchat in your advertising, now may be a great time to start.

That’s all for August – have a great September, and remember to keep an eye out for any new features in the digital marketing world over the next month.

Finally, here’s your social media tip: Paid ads aren’t just for big businesses with massive budgets. They’re for anyone serious about getting in front of the right people and seeing real results

If you’re a small business, you might think paid ads aren’t for you—but the truth is, they’re one of the most powerful tools you can use to grow. A well-targeted campaign puts your business in front of people who might never have found you otherwise.

Paid ads are about smart spending, not big spending. They’re about reaching the right audience and driving real growth.

How Does Social Media Marketing Influence Consumer Behaviour?

Posted on 21st August 2025

Ever thought about selling your products through social media? Having an online presence is essential to getting customers – but how can social media marketing help to influence their behaviour and make them purchase from you?

This blog will help to answer this question, and point you in the right direction when it comes to your social media – ensuring that you’re attracting an audience who will become loyal customers, and not just people who scroll past when they see a post or ad from you.

Here’s how Social Media Marketing influences consumer behaviour, and what your business needs to look out for.

Converse With Your Audience

It’s in the title ‘Social Media’ – you need to be social. It didn’t start out as a place to sell, and whilst its expanded to be great for e-commerce it’s still

the place people come to connect with friends and family, meet new people and simply have conversations. Your business has the opportunity to create a dialogue with your audience, when they comment or message you leave a reply. It helps you with building trust and credibility, as you’ll be able to answer any questions they have, join in on conversations, offer them advice or simply leave a response to a comment that they’ve left you. Showing your brand is authentic, cares about its audience and appreciates their contributions is the first step to influencing their behaviour.

Social Proof

Social proof is a powerful tool that can have a big impact on whether or not consumers buy from you. Think about when you’ve gone to purchase something online – often, you’ll look for reviews, unboxings, recommendations, and so do many others. In fact, 87% of buying decisions begin with research conducted online before the purchase is made as reported by CXL. You need to consider this when it comes to your business - customers will trust others who have had experiences with your products, as they’re likely to be similar people to them and looking for the same problem to be solved. It can be hard if you haven’t already been selling online and are a new business to get this social proof – which will take time to build up, but if you have a relative digital marketing presence that you’re wanting to shift towards social media, then you can use these reviews in posts, get in touch with niche influencers who’ll promote your products to their audience, and leverage any user-generated content you find to help persuade your audience that your product has worked for others like them, so will for them too if they make a purchase.

Make Your Content Relevant

How relevant is your content? Algorithms are highly tailored to the needs and wants of your audience, being created from their online habits, accounts they follow, interactions, even sometimes other sites they’ve visited and what they’ve interacted with over there too – so you must ensure your content is hitting the mark. You need to be reaching the right people at the right time, which can help to increase how impactful your message comes across as. Get on trends as soon as they begin, ensure you have a consistent approach not just on social media but in all digital marketing fields when it comes to your style, tone of voice, posting time and response time. You have to be relevant to you audience, and you must understand their social media activity and interests in order to form your business’. Your content needs to resonate in terms of relevance, but it also needs to be relevant in terms of emotion – create a deeper connection and create emotional narratives that hook your audience in and speak directly to them.

Build Your Brand Awareness and Loyalty

Social Media is great for building brand awareness – it’s often where consumers discover new businesses and products, but its just the start of their customer journey. They become aware of you, but if you impress them enough for them to make a purchase and this also leaves a great impression, they may keep coming back for more – turning them into a loyal customer. Social media can be their starting point, but it can also be the place they continue to have an ongoing relationship with your brand – they may even turn into advocates and consumers that help to drive your long-term growth. Ensuring you are recognisable, innovative and most importantly, attracting a community of people who want to engage with your business both on social media and through purchasing what you have to sell.

Making social media a bigger part of your selling strategy can be a great move, and one that you can build on when it comes to paid options further down the line (if it begins to bring you results). By ensuring all of these tips are in line when you approach your social media marketing, you can have a positive impact on your audience and influence them to turn from followers into long-term consumers of your business’ products and services.

Vanity Metrics vs Actionable Metrics

Posted on 14th August 2025

When it comes to social media marketing, your analytics are one of the key things you need to be keeping an eye out for. They’ll tell you how well your business is performing, where you could be improving and in what areas you should be building on when it comes to your businesses content.

Two things that are important to understand when it comes to your analytics are vanity metrics and actionable metrics. You may have come across these terms before but don’t quite know what they mean, or you may be new to the terms completely. No matter your understanding of the terms, this blog should explain them both to you – so you know exactly what too look out for when it comes to monitoring your metrics.

What Are Vanity Metrics?

Vanity metrics might look impressive, but they’re not what you should be using to craft your entire marketing strategy.

Often, these metrics – follower count, likes, comments shares, they all give the impression that you’re doing well and growing on social media, and they look good to others who come across your account, but they shouldn’t be the key in what defines your business when it comes to your social media marketing.

Whilst you may have a lot of likes, how many of those people are buying from you? How many followers become an engaged customer? How much revenue are you making from your social media marketing? How many referrals are you getting from your socials? Vanity metrics don’t come with context, whereas actionable metrics do.

What Are Actionable Metrics?

Actionable metrics are the ones that help to point you towards what is and isn’t working when it comes to your social media marketing. They’re metrics that are linked to getting specific results – for example, if you’re running an A/B test for ads you’re looking for the one that gets the best click through rate, or has the lowest cost per click, or is bringing in the most revenue. It’s data that gives you the opportunity to scale up your marketing efforts and hone in on the areas that are the most successful for you at that current point in time.

If Actionable Metrics Are Better For Your Marketing – Why Do People Lean Towards Vanity Metrics Instead?

To put it simply, vanity metrics are just a bit more exciting. Seeing hundreds or thousands of views, likes, followers etc. on your posts can make you feel like what you’re doing is working – and it could be, as long as it’s also aligning alongside your actionable metrics.

When marketers focus solely on their vanity metrics, they’re missing out on the actual metrics that matter. Chances are you’re marketing to sell, so not having any idea of whether your engagement is converting into sales isn’t a great position to be in – which is why you have to know exactly what metrics you want to be tracking.

How To Decide Which Metrics To Track

The most important thing that you need to consider are your social media marketing goals. Whether you’re looking to build up brand awareness or sell more items through social media, you need to think about what actionable metrics could help you achieve this. You can decide to measure your goals by seeing whether you’ve had an increase in visitors to your site or if people are clicking through and making a purchase after seeing your post or ad. Your vanity metrics can also be tracked here too – brand awareness can also come down to followers and engagement – but this shouldn’t form the basis or be the main focus of your marketing reports. Its good information to have on hand, but shouldn’t shape your performance when it comes to your goals – a steady increase in followers and a steady increase in site visitors can go hand in hand, but remember where your main focus lies.

Vanity Metrics and Actionable Metrics are both influential, but you must have a good idea of what you really want to achieve from your marketing before tracking either. Remember, actionable metrics are what you really need to be focusing on, but don’t ignore your vanity metrics completely – they can both work alongside one another when measured correctly.

How To Write Facebook Ad Copy That Converts

Posted on 7th August 2025

Thinking about expanding your marketing into Facebook Ads, but are approaching it for the first time? If so, then one of the most important things you need to know is how to create an ad that converts – and in this blog we’ll be looking at your ad copy.

Ad copy is what helps to convey your message across to your audience – if your audience don’t know what you’re selling or don’t know how it’ll help them, then they won’t buy from you. So, if you’re getting started with ads here’s how to write ad copy that converts.

Facebook Ads: General Top Tips

If you’re starting with ads, here are some general top tips you need to know before you start:

• Know who your audience are: It’s important to be aware of exactly who you’re marketing towards. You should already have a good idea of this, so take a look at who you’re already targeting and go for a similar audience with your ads. You can even get more specific if you wanted by considering the type of interests they have, income, relationship status – anything that helps you to understand the mindset of your audience member.

• Brand Voice: You should have an adopted brand voice that carries you through all of your business social communications. Is it corporate? Humorous? Relatable? Friendly? Your brand voice is what represents your business and gives you a cohesive online presence through your digital marketing efforts.

• Graphics: Decide what graphics you want to use. Is it a carousel ad, single image or video format? Having this in mind will help to aid what you include in your text.

• Be aware of what placements, formats and objectives that are available to you and select the correct ones for your business.

Now we have these points considered, let’s look closer into writing your Ad copy.

Speak Directly To Your Audience

One of the key things you must do when writing your copy is speak directly to members of your audience. Put yourself in their shoes and consider what issues they may be having, and what product or service they need to solve this problem. For example, if you’re an ethical clothing brand, your ideal customer may be looking to buy good-quality items that aren’t considered ‘fast fashion’, and may be wanting to be eco-friendlier and more sustainable with their purchases. You know your product solves this, so use this to your advantage in your copy by directly pointing this out. You can ask at the top of your copy a question related to their problem which can act as an instant hook, or, even better, speak as your audience. You can look at any reviews you may have to see common themes and problems mentioned that your product has solved, but if you don’t have this available to you then you can come up with your own problem. Sticking with our example, you could begin your ad with a statement such as “I want to be sustainable with my clothing choices, but I keep coming across fast-fashion instead” or “I’m concerned about the impact my fashion choices are having on the environment”. Whoever it is you’re targeting, really get to know what it is that they’re looking for and include it in your messaging. You can use these pain point quotes in your graphics too for an instant impact.

Capture Attention Fast

In today’s fast paced social media world people will keep scrolling until they see something that captures their attention – Samba Recovery reports that the average internet user has an attention span of 8.25 seconds, so not only are you battling with grabbing their attention you’re tasked with retaining it too. Therefore, get your point across – there isn’t a lot of room to pad out what you’re trying to say, so make sure you’re concise, and that the information you provide can be consumed quickly. Your graphics can also aid with grabbing attention – if this stops someone in their tracks, your copy should be would keeps them engaged and wanting to click through to find out more or purchase what you’re selling.

Add Value

Don’t sell, sell, sell – add value instead. People aren’t on Facebook to buy – you need to warm people up to purchasing. After all they’re often passively scrolling through content, and the last thing they’re looking for is someone demanding sales. This why you need to have value in your copy – show that you understand your audience, their wants and needs, and most importantly, speak their language. If they relate to what you have to say in your copy and feel like your business could be the answer to their problems, they’re much more likely to click your link and take action than if you went straight in with an immediate sales pitch. Finding the right balance between sales and value is the key, and when approaching your copy think about answering two important questions: Why would someone want to use my product? & How will it help my audience?

Call Out Your Audience

Facebook has some great targeting options available for you to use within it’s own platform, but you can also help to push the algorithm even more by directly mentioning your target audience in your copy. Looking for football fans? Fashion lovers? Animal lovers? Frequent travellers? Call them out in your copy. Using Facebooks in-built targeting system within ad manager, not only are you giving yourself the best chance of reaching the audience you want to be engaging with your business, but you’re also ensuring they’re hooked in from the get go as they recognise themselves instantly in your ad copy.

Whilst ad copy isn’t the only thing you need to focus on if you’re running Facebook ads, it is a key component to forming the rest of your set up by complimenting multiple aspects of your campaign. If you’ve been struggling with writing copy that converts, then hopefully these tips will help you create copy that wins you business.

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