The digital marketing world is a lot of things, but slow-moving isn’t one of them. 

 

Facebook ads, like the rest of the industry, continue to evolve at a really fast face, so you need to keep up if you want to see results. 

 

This means no more boosted posts, and definitely not hitting ‘publish’ and hoping for the best. 

 

Here’s what you really need to do to make content that works hard for you, and why. 

Videos tend to outperform static images, and short-form content (under 90 seconds) is the best bet for Facebook reels and mobile viewing. Users scroll fast, so you’ll only have a few seconds to grab, then keep their attention.