Safe Zone mapping allows you to see where Facebook and Instagram’s interfaces will appear when your video is viewed on each platform – helping you to correctly place your text or other features so they’re not cut off or covered up. 

 

Finally, if you want more control of your animations, you now have the option of Keyframe curves. 

If you’ve used Instagram over August, then you’ve probably noticed that on posts and reels there’s now an option to repost content. These reposts will show up on your friends and followers’ feeds, whilst also getting their own tab on your profile. 

 

Whilst reposts are great for the general Instagram user, they’re great for businesses too. Not only can members of your audience repost your content, but you can also repost theirs – adding a small, extra detail to your marketing when it comes to user-generated content.  

At the start of 2025, TikTok was under threat of a ban by the US. It’s operations in the country were allowed to continue after President Trump signed multiple executive orders throughout the year as a buyer for the platform was sought. However, the most recent order – a 90-day extension for the platform to find said buyer – expires on September 17th 2025, and despite interest from multiple American investors we haven’t yet heard whether the platform is to be purchased in the US, whether another order will be signed if one isn’t found or if the app will cease US operations on it’s deadline date. It’s definitely something to keep an eye on – TikTok isn’t facing a similar threat in the UK, so for businesses here it remains an excellent platform to build visibility, connect with audiences, and drive growth, and a ban could make way for UK businesses and creators to find new opportunities via TikTok. However, it’s also a reminder that businesses shouldn’t rely too heavily on one platform, just in case similar issues arise on any platform over in the UK and Europe in the near future. 

Speaking of TikTok, they’ve now rolled out the ability to schedule posts in-app. Before, you’d either have to create your post and put it out there and then, or leave it as a draft and post at the exact time you’d planned. You could’ve used the TikTok Studio app which did allow scheduling of posts, but now you don’t have to worry about switching between apps or making posts that sit waiting in your drafts until you need them posted – you can prepare and schedule content for specific dates and times inside of the TikTok app itself, making your content planning and management much more convenient. 

If you’ve used social media for e-commerce, you may be surprised to hear that Snapchat is pulling ahead in performance with e-commerce compared to other platforms. A study commissioned by the platform along with Triple Whale found that, even though Snapchat is a smaller platform when it comes spend share, they received a 7.5% higher return on ad spend compared to other platforms. The Snapchat Generation report, which focuses on its main user base of Gen Z and Millennials discovered that 92% of daily users include their friends in their shopping journey, and more than half send messages/pictures via Snapchat when shopping. So, if your target audience is here but you haven’t thought about using Snapchat in your advertising, now may be a great time to start. 

That’s all for August – have a great September, and remember to keep an eye out for any new features in the digital marketing world over the next month. 

 

Finally, here’s your social media tip: Paid ads aren’t just for big businesses with massive budgets. They’re for anyone serious about getting in front of the right people and seeing real results 

 

If you’re a small business, you might think paid ads aren’t for you—but the truth is, they’re one of the most powerful tools you can use to grow. A well-targeted campaign puts your business in front of people who might never have found you otherwise. 

 

Paid ads are about smart spending, not big spending. They’re about reaching the right audience and driving real growth.