Social Media & Digital Marketing December 2025 Roundup

 

With sites like Discord still accessible, VPN’s predicted to surge in use and teens already deciding to try using fake accounts or joint accounts with their parents to access their social accounts there’s likely to be reforms and changes along the way – especially as sites such as YouTube and Snapchat, whilst complying with the ban, believe they shouldn’t be included as they don’t consider themselves to be social media companies. 

A few months ago we spoke about the TikTok Deal in the US finally reaching the signing stage – with it then thought the issue over the app’s sale had been sorted out. However, investor Frank McCourt has told BBC News that they’re currently standing by and waiting to see what happens as the deadline has been moved once again from December 16th to 23rd January 2026. The deal, although expected, was never formalised between President Trump and President Xi Jinping in October, with President Trump now saying the new executive order extending the deadline to January will lead to a deal being complete. It still remains unclear exactly what is going on behind the scenes, but the future of TikTok still hangs in the balance for American users. 

All creators with Advanced Features will now be able to access YouTubes A/B thumbnail and title options. Announced back in 2023, the feature has slowly been rolled out across the platform – using it will let you test up to 3 different titles and thumbnail options over 2 weeks, with YouTube selecting the winner based on the most watch time. 

 

YouTube will also provide more shopping insights to channel managers. As per YouTube: “Creators can find this info by going to YouTube Studio Analytics, then ‘Advanced Mode,’ then selecting ‘Seller’ under breakdown. Creators will be able to see things like total sales, orders, returned products, and more.” 

It was a trend that took the internet by storm over the Summer, and now TikTok have announced that Jess Glynne’s “Hold My Hand”, commonly recognised as the music behind “Nothing Beats A Jet2 Holiday” Ads was one of the apps top songs of the year – and searches for the ads sound surpassed searches for Jet2 themselves. It was pretty impossible to avoid the sound for a long while during Summer 2025, and whilst the trend was often accompanied with some pretty bad holiday situations, nothing could beat a Jet2 Holiday on TikTok in 2025 - the company themselves putting the virality of the trend down to a rise in their passenger numbers. 

That’s a wrap for December and for 2025 – have a great Christmas and New Year! 

 

Finally, your social media tip is: Ads aren’t about throwing money at a problem. 

 

They’re about strategically putting your business in front of the right people at the right time. 

 

They amplify your organic efforts, ensuring you’re consistently visible and the first thought when someone needs your product or service. 

 

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It’s about starting small, testing what works, and scaling up as you see results. 

 

This approach has not only worked for me but also for the hundreds of clients we help with social media marketing every day. 

 

Don't let marketing be an afterthought. 

 

Plan it, be strategic, and most importantly, be visible. 

 

Your business depends on it 🙌