Social Media & Digital Marketing July 2024 Roundup
Posted on 25th July 2024
We’re reaching the end of another month, and during July we’ve seen a couple of updates to the Social Media & Digital Marketing world that are worth being aware of.
Here is everything you need to know….
New Creative Options Added To Shorts
With Shorts becoming one of the most popular ‘new’ features on YouTube in the last year, the platform has been working hard to ensure that it remains to be used and becomes even more of a rival to TikTok. This month they’ve rolled out some new features, including auto-layout for Android users, a text—to-speech option (much like TikTok), auto-captions that can be customised, the ability remix already remixed videos and, in a move like the sticker template on Instagram, the ability to use the new ‘Add Yours’ sticker and join in with other users based on the sticker prompts.
YouTube Spaces
In another move by YouTube, they’re also adding community spaces. Channel membership has been a thing for a while, allowing loyal viewers to get different perks should they sign up – this was then followed by the Community tab where creators could make posts either for all viewers or just members.
Now, Spaces will allow not just the creator but also viewers to make their own posts and interact with one another within the channels Community Space, opening the platform up to becoming a more social and collaborative media platform. It’s currently being rolled out on selected channels, with hopes, if it’s successful, it will be rolled out across the platform soon.
Overlay Ads On Reels
Reels, like Shorts, seem to be Meta’s focus right now – with over 200 billion daily views - and they’ve been making changes over the last year to keep up with rivals and keep users on Facebook on Instagram instead of switching to TikTok or Shorts.
Now, Meta is making it easier for advertisers to get engagement with their ads via reels, allowing an overlay option for ads either between clips or for ads to expand on the second playthrough of the reel.
Small Update For TikTok Users
TikTok will now allow users to add their own thumbnails to videos, which may help with grabbing user’s attention, creating cohesive profile feeds and luring users to click on videos on your profile. We’ve seen a the power thumbnails have had on YouTube, with different trends popping up over the years which, when used correctly, have maximised video views. Whilst TikTok in itself works different to YouTube in terms of it’s display, the new option to add a custom thumbnail could still have a big impact.
That’s all for July! Have a wonderful August and remember keep an eye out for any more digital marketing or social media updates.
Finally, your social media tip is: Analyse your Post Performance
Seeing which posts get the most reactions and reach is key to growing your visibility.
Simply head to your Facebook driving school's Meta Business Suite and click insights in the left column. You will see an overview of all your content with their reach (how many devices it appeared on) and reactions (likes, comments and shares etc).
From there you can monitor what works and what doesn't.
Simply do more of what works and less of what doesn't 😊
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