Social Media & Digital Marketing March 2025 Roundup

 

TikTok has primarily been used as a mobile app – meaning, that whilst they did have a desktop site, it wasn’t necessarily user-friendly. Now, that's changed - with TikTok updating and improving their desktop version in an effort to continue competing with YouTube. New features, as confirmed by TikTok, include : “a new modular layout, refreshed For You feed, a new Explore tab, immersive full-screen LIVEs, and a web-exclusive Floating Player. These updates bring popular in-app functionalities to the TikTok web app, creating a seamless, unified viewing experience that mirrors the features people love in the mobile experience.” 

Over the coming weeks, Meta’s AI Chatbot will be rolled out across Europe after delays due to EU regulations and privacy concerns. Whilst their Ai systems, which have rapidly been forming a key part of Facebook, Instagram and Whatsapp’s newest features, will be a lesser-version of what other countries already are using, it is a huge step for Meta to have another one of their AI features rolled out and ready to use in Europe. 

LinkedIn have updated their campaign manager, adding in new features to improve the system and help marketers. Firstly, their new ‘media planner’ forecasts results before campaigns are launched using their AI-predictive formulas. They’re also introducing a ‘duplicate’ option, which now allows you to easily duplicate your ads across campaigns and accounts. 

 

Your dashboard should also now have more insights to show an account-wide campaign performance review and tips. They say this is to help marketers with their LinkedIn approach “by providing a detailed view of campaign performance across campaigns, ads, audiences, and the entire customer journey, beyond just the marketing funnel.” 

That’s all from March! Enjoy April and remember to keep an eye out for any updates over the coming month. 

 

Finally, your social media tip is: AI is creeping into every part of marketing, and social media advertising is no exception. The question isn’t whether businesses should use it, it’s how to use it properly. 

 

AI driven ads can analyse behaviour, optimise targeting, and even generate content in seconds. That means faster ad creation, more precise targeting, and better performance without endless testing. 

 

But, AI isn’t a magic fix... 

 

If you rely on it to do all the work, you’ll end up with generic, soulless ads that blend into the noise. The real power is combining AI with human strategy. 

 

Organic content creates trust. AI driven ads amplify what’s working. Together, they build a system that brings in customers faster and more effectively. 

 

The businesses using AI to enhance their marketing, not replace it, are the ones seeing real results. If you’re not looking into it yet, now’s the time.