Social Media & Digital Marketing November 2024 Roundup

 

Reddit has become one of the UK’s most used social media sites, overtaking both LinkedIn and X. Why? Well, Google updated their search function this year, giving Reddit a huge boost in organic search traffic. Ads on Reddit appear in threads and on the homepage as if they’re part of the conversation or just another post, which is great for functionality and for getting the attention of users. Whilst the 97 million global user mark is smaller than some of the big-hitter platforms, it still remains one to keep an eye on over the coming year. 

After Donald Trumps Victory in the 2024 US Presidential Election, the announcement of Elon Musk’s new position in Government has caused a stir in the world of Social-Media. Musk, owner of X, has had a controversial run since taking over the platform – removing the way blocking works, adding in a subscription-based service, de-boosting posts with links, changing link reviews, pushing his own content onto timelines, and of course, changing the name from Twitter to be more in line with his own brand. Due to his affiliation with the US Government, many users have been looking for an alternative, with Bluesky emerging and growing at an incredible rate. 

 

The app was in development before Musk took over X, and was created by developers who were behind Twitter in 2019, including former CEO Jack Dorsey (who left the project recently). It was an invite-only platform up until February 2024, and saw an uptake of users after X was banned in Brazil this year. Now, it’s growing beyond expectations – gaining over a million users a day, it’s completely overtaken another alternative – Threads – in both usage and growth. Bluesky shot to the top of the Appstore charts after the election, with X continuing to struggle, and whilst it’s still very much in development users haven’t yet been put off by some of the missing parts that made X an attractive platform originally. 

In order to help you with marketing 24/7, TikTok have launched their new Symphony Creative Studio – which they have explained by saying: “Input the information and assets for your brand or product, or import them directly from a URL. Symphony Creative Studio generates a range of video options with unique layouts and scripts. These videos draw inspiration from TikTok’s top-performing content and incorporate licensed assets - videos, images, sounds, and avatars sourced from partners like Billo and Getty Images - all cleared for commercial use to help make your content TikTok-ready.” 

 

Whilst the use of AI has been debated, especially when it comes to marketing and the shift in audiences favouring authenticity, the new system has proved popular in China – so TikTok will be hoping that success translates worldwide. 

That’s all for November! Have a great Christmas if you’re celebrating, and keep an eye out for any updates over the festive season in the social media and digital marketing world. 

 

Finally, your social media tip for this month is: Anyone can create an ad campaign... 

 

Doesn't mean it's going to be any good though 

 

Any business owner can log into an ad account, click a few buttons and launch their first campaign 

 

I'm not going to tell you that you can't... because you absolutely CAN 

 

You may even get a few quick wins 

 

But you'll likely get nothing or results that aren't as successful as you need them to be 

 

But it's OK because you can then say that "paid ads don't work for my business" 

 

But do you truly believe that?! Or is it just to save face from the failed campaign 

 

It took me years of learning (you never really even stop learning). I've spent hundreds of thousands on paid ads but I've got the results to back up any claims I make 

 

Endless split tests, creative testing’s, analysis 

 

Evenings spelt learning new ways, testing different things 

 

Thats the difference... 

 

You can go learn it yourself if you want results in a few months or even years (but you more than likely want those results now)