Happy Halloween! đ As weâve reached the end of October, that means itâs time for another monthly roundup of all the social media news that has been the topic of conversation in the digital marketing world over the last few weeks.
Hereâs all you need to know:
New Edits Updates
Instagram are really pushing forward with edits â this month adding 250 new sound effects to the app for creators, a heap of new fonts to pick from and the ability to save your own hex colours â which will be great for brands using the app to design their own short videos without having to constantly input their brand colours. Even more helpful for brand owners Is the new media kit, which lets users share their Reels metrics and account in a well-designed PDF report that gives an overview of your insights including views, reach, likes, comments and shares amongst others.
Shorts Updates
More of a fan of YouTube Shorts? Well, theyâre enhancing their editing feature to be more similar to CapCut and Edits â separating the video and audio for easier edits to be made. As per YouTube: âNow, everything is visible in one place, including all of your video clips, overlays, and audio. You can trim and reorder the clips via simple drag and drop, while you can also zoom in to make precise edits.â
US TikTok Deal
Great news for those who target an American audience via TikTok â a deal for TikTok to come under US ownership is set to be finalised in the next few days. Whilst we donât know as of yet who the investors are exactly, reports suggest that US and international investors will own around 65% of the company, with ByteDance and Chinese investors owning less than 20%.
TikTok Search Becoming A Major Channel For Discovery
A WARC study of over 1,000 US consumers has shown that TikTok search has become a major channel for discovery â with searches increasing by 40% year on year â especially when it comes to finding new products, and trends in beauty, lifestyle, fashion, recipes and entertainment.
Censuswideâs UK study discovered that 40% of British consumers discover new brands mainly through social platforms â a clear sign that social media marketing and SEO is crucial to building your brand and reaching your target audience.
LinkedIn partners with Capcut
Want to create video content for LinkedIn? The platform has now partnered with Capcut â letting you easily edit and export your content directly to the platform.
LinkedIn are also adding saves and shares to their metrics data, adding an extra layer of understanding to your insights for your B2B marketing efforts.
Thatâs all for October! Have a great November, and weâll be back next month all of the social media news coming in the next 4 weeks.
Finally, your social media tip is: When I talk to business owners about their Facebook ads, one of the first questions I ask is, âAre you using your email list?â And honestly, Iâm surprised how many people say no.
Your email list is full of warm customersâpeople who already know your business and are more likely to buy. Yet so many businesses focus on cold audiences and ignore the huge opportunity sitting right in front of them.
Using your email list for ads lets you:
â
ď¸ Re-engage customers who havenât purchased in a while.
â
ď¸ Cross-sell or upsell to people who already trust you.
â
ď¸ Turn warm leads into paying customers with the right message.
Iâve seen it happen time and time again. Clients who thought theyâd âmaxed outâ their sales started targeting their email list, and the results were incredible. Warm customers are the ones who convert the quickestâand often at the lowest cost.
If youâre running ads without leveraging your email list, youâre leaving money on the table. Itâs that simple.
So, whatâs stopping you? Letâs start using what youâve already built to drive more sales
Need further advice?
Get in touch to discuss your specific requirements and see how we can help you grow your social media presence
Tel: 07963216248
Email: info@2222marketing.co.uk
Or join our online Facebook Ad Academy Course by clicking here
Share this post: