Threads has had a huge update, with new features and upcoming features being tested that will be extremely useful for those using social media for their marketing efforts. Here’s everything added to the Meta’s newest social media platform this month… 

 

Firstly, they’re introducing an analytics tool, which includes: 

 

• View counts 

• Interaction insights 

• Overall Like, Reply, Repost and Quote counts 

• A follower growth chart 

• Audience demographics 

 

This will help marketers on the platform figure out a content strategy, as they’ll now have the information available to them to grow an audience and make the needed improvements to get their business on user’s radars. 

 

Whilst Ads still may be way into the future for Threads, Meta has started laying the foundations to introduce monetisation to the platform. Promoted posts could be one of the first steps they take into a Pay-Per-Click system, with App Researchers releasing images of how a sponsored post could appear - although nothing is set in stone just yet. 

 

Custom Feeds, Cross Posting to Instagram and Facebook and a Media tab have also all been added, or are due to be rolled out. 

Google has now launched an update to its “Trending Now” tool. This is a feature of Google Trends, providing more information on which search terms are seeing an increase in volume. This is helpful for planning SEO updates and assists with campaign building. 

 

This update now gives users more insight into each trend, such as the length of time a topic has been trending and the total search volume. You can hover over the trend for a snapshot of the information, or click to expand it for more detailed insights. 

 

Google has offered further detail: 

 

“A cutting-edge trend forecasting engine is behind our upgraded Trending Now tool. It detects 10 times as many emerging trends as before and refreshes every 10 minutes on average, so you see the latest upward Search swings right as they take off. You can even compare multiple trends and easily export their data for a closer look.” 

To make it clearer to those messaging with businesses on Messenger, Meta has introduced a “Business Chat” label and a “Business chats and Your privacy” shortcut link, which gives users information on how Meta uses said chats to improve experiences – explained in their own words: “We’re giving people more information about how their business messages may be used to improve their experience. Depending on where people live, this could include improved product experiences such as faster response, personalized ads, and improved AI quality.” 

That’s all for August! Have a great September and remember to keep an eye out for more social media news over the coming month. 

Finally, your social media tip this month is… 5 Reasons Your Facebook Ads Are Wasting Money – And How to Fix It 🔥 

 

❌️Targeting the Wrong Audience 

 

If your ads aren’t reaching the right people, they’re bound to fail. Use Facebook’s targeting options to narrow down your audience. Focus on demographics, interests, and behaviours that align with your ideal customer. 

 

❌️Weak Ad Creative 

 

Bland or generic ad creatives don’t catch attention. Invest time in creating visually appealing and compelling ad content. Use high-quality images, engaging videos, and strong copy to make your ads stand out. 

 

❌️ Poorly Defined Objectives 

 

If you don’t know what you want to achieve, your ads won’t deliver. Clearly define your campaign objectives—whether it’s brand awareness, lead generation, or sales—and tailor your ads to meet these goals. 

 

❌️ Neglecting A/B Testing 

 

Sticking with one ad variation is a missed opportunity. Run A/B tests to compare different headlines, images, and calls-to-action. This helps identify what resonates best with your audience and improves performance. 

 

❌️ Ignoring Analytics 

 

Data is your best friend. Regularly monitor your ad performance and make data-driven adjustments. Look at metrics like CTR, CPC, and conversion rates to understand what’s working and what isn’t. 

 

🔥 What to Do About It: 🔥 

 

✅️ Refine Your Targeting 

 

Continuously tweak and refine your audience targeting based on performance insights. Don’t be afraid to experiment with different segments. 

 

✅️ Enhance Your Creatives 

 

Invest in professional design and copywriting if needed. Your ad creative is often the first impression and the reason people stop scrolling — make it count. 

 

✅️Set Clear Goals 

 

Define clear, measurable objectives for every campaign. Align your ad content and targeting to these goals. 

 

✅️Embrace A/B Testing 

 

Continuously test different elements of your ads. Use the insights gained to optimise and improve your campaigns. 

 

✅️Analyse and Adjust 

 

Regularly review your analytics and be ready to pivot. Successful campaigns are built on continuous improvement.