It tells your audience who you are, your business' ethos, and how you want to be remembered by them. It also represents you on each platform you choose to use – and brand recognition is an important starting block for when you begin digital marketing. 

Digital Marketing is how you promote your business online, including on social media, email campaigns, your SEO, influencer marketing, your website and Paid Ads such as Google or Facebook Ads. It’s how you communicate your brand to your target audience, showing them what you sell, getting them engaged with you, building their trust and converting them from mere followers to loyal customers. Digital Marketing is an incredibly important thing to have as part of your strategy in 2025, and your brand sets the basis for the content you create. 

Now we know what the two stand for, lets look at how Branding and Digital Marketing work together: 

 

Consistency: Branding gives you all the elements need to build consistent digital marketing campaigns and content. Whether it’s on your website, in emails or on your social media platforms using your logo, colours, fonts and brand voice can help your campaigns have a consistent look and feel that helps to increase brand recognition, which then helps with building brand trust. 

 

Targeting: Your branding can help with your targeting – you should know who your audience is, and this means your brand should align with them. This is where your message comes into play – what do you want to tell your audience? What value should they get from investing in a business like yours? What makes you different? How can you solve their problems? Your digital marketing efforts can build on this, creating highly-targeted content on the right platforms and through the right channels that lets you get relevant posts and campaigns in front of people who will likely convert into loyal customers. 

 

Storytelling: Your digital marketing gives you the chance to connect with your audience through stories, and not through sales pitches. Your branding will give you the story, and digital marketing will be the method in which you convey it. However, you choose to do this – through an email, in a series of posts, a blog post or video – the two intertwine to help you engage your audience on a deeper, and potentially more emotional level. 

 

Analytics: Digital Marketing tools give you the chance to see how people are responding to campaigns in real time. This information allows you to see what your audience are engaging with and what isn’t quite working, letting you accordingly make small tweaks to your digital marketing and branding to ensure it aligns with what your audience is looking for. 

 

Long-Term Growth: Your branding is what draws your audience in and your digital marketing is what keeps them coming back for more. Over time, this leads to lasting customer relationships, organic growth, a boost in sales and cements your position as a leader within your industry. Whilst this growth may not be seen straight away, it’s a long-term goal that allows you to make changes, find your niche and expand over time – making both your branding efforts and marketing efforts a success. 

Aligning your Branding and Digital Marketing can help to capture attention and position your business as one to watch within your industry. Investing both lets you capture your audiences attention and build trust and recognition, so the next time you approach your digital marketing, consider how your branding will tie in. 

 

You can work alongside them to ensure things are going smoothly, but ultimately the time you would’ve spent doing all of this will be saved – allowing you to dedicate your expertise to other areas of your business that require your full time and attention. 

Outsourcing can also be a cost-effective solution to marketing on social media. Having an in-house social media team can be expensive, and with so many roles you’d need to hire it can add up quickly. Outsourcing gives you the same access to this level of knowledge, experience and skill at a fraction of the cost. 

 

As you’ll be working with people who have experience in creating such things as ad campaigns, this means they can give you the best advice regarding your investment into what you’re looking to run. This will mean you won’t be aimlessly spending money on a campaign that doesn’t return results – funnelling more and more money in doesn’t instantly improve a campaign and can lead to a loss rather than a profit. Your outsourced social media team already know this, and will be able to monitor and tweak different elements your campaigns so they begin bringing in business. 

Posting consistently is key to building an audience on social media, but with so many competing priorities taking up your time, it can be difficult for you to find the chance to create and post your content day in, day out. Therefore, outsourcing allows you to get content made that can be posted on the dates and times that are best for your business, with on-brand messaging and updates with each post that is published. Having a consistent schedule allows you to build trust with your audience, and having an outsourced team doing this for you means you can dedicate yourself to developing the best products or services that will back up the trust that your audience has built with you through social media. 

Trending topics, algorithms, and audience behaviours are always changing – and when you don’t work in the social media industry it can be difficult to keep up with what the people you’re looking to target are responding to, which platforms they’re frequently using and how their intentions to interact and purchase have changed. When you outsource your social media marketing, you’ll work with a team that are staying on top of all of this and who understand what content is needed for the optimal social media performance. 

Social media requires you to track your analytics and performance to ensure what you’re doing is working. Unfortunately for many businesses there just isn’t time to do this – which is why outsourcing is the way forward. Your outsourced team can keep track of the results being delivered by your campaigns and posts, retrieving clear insights and recommendations that can help to grow your platforms and ensure you’re getting the best reach, engagement and ROI. 

 

Social Media Marketing doesn’t have to be difficult – it can be a key part of your overall business strategy when done right. Outsourcing this task can be a component in getting optimised campaigns and traction on social media, giving you more time and potentially saving you money in the long-term. 

 

Time-Saving: Starting with the pros, AI can be a time saver for businesses who are looking to post on social media but don’t have enough hours in the day to sit down and create content themselves. Whilst there are drawbacks to this (which we’ll get to later), AI can provide a helping hand to those who want to create a digital presence online quickly. Giving some information about your business and style of post to an AI system such as ChatGPT will help it to create a post that’s relatively branded to your business’ message – and can speed up the launch of your campaigns. 

 

Customer Experience: AI Chat Functions allows your audience to get instant answers 24/7 to frequently asked queries, but also with a chance to provide human interaction if it’s still required towards the end. On Meta platforms, simply set up Business AI in Meta Business Suite, select which topics you want AI to help with, connect your business portfolio and set up AI. You can then add further recommended information to make responses more accurate – when using Messenger, you can view and manage AI chats in your inbox in Meta Business Suite, and will be able to see when an AI chat is happening as it will be labelled as AI active. Messages will also be labelled as "Generated by AI". 

 

Ad Campaigns: Struggling with Ads? Sites like Facebook offer something called Advantage+, which is made to ‘improve efficiency’ and help you reach your business goals by applying AI across your campaigns. Whilst this can be helpful for businesses looking to quickly put out an ad campaign, it can have it’s set backs if you’re not familiar with how to use it alongside human-created campaigns. 

Personalisation: Whilst AI can be great for creating content, it also removes authenticity and personalisation – which can get you lost in a sea of other businesses using the same AI methods to create their content. Being able to produce content yourself, whether you do it in house or outsource it, can help you stand out from the crowd and attract an audience who are looking for a business that genuinely is talking to them, understanding their needs and helping to provide a solution to a problem that they’re having. Adding a little human emotion can aid in making content feel less generic, and can be the thing that hooks in an audience member, rather than leaving them scrolling on by. AI driven content can save time, but that doesn’t always mean it’s the best available option. 

 

Ad Campaigns: We’ve spoken about the pros of using AI in ad campaigns, but what are the cons? Well, ad-campaigns have been able to be successful prior to the roll out of AI applied systems and sometimes, these systems may not get things 100% correct. You should know your audience demographics the best, and if you already have a content style that matches with your business’ branding then you shouldn’t need to use AI at all, or too much, when you’re creating an Ad. There’s also the ethical concern of trust – when it comes to your ad creative, you need to ensure that your graphics and accompanying text represents your business 100% truthfully, and makes no false claims or shows no false or enhanced products. Your audience need to be able to trust that what they’re being sold is the real deal. 

 

Brand Voice: Heavy reliance on AI for your content can dilute your brand voice – making you fall behind other businesses in your industry. What makes you different? What makes you stand out? Your brand voice can help to assert this to your audience, giving your content a unique style and personality in a highly competitive digital landscape. 

 

Environmental Concerns: People are becoming more environmentally conscious – and AI systems use a lot of energy and creates electronic waste, which can have significant impacts on the environment. Sustainability has risen in recent years, with PwC research finding four fifths or people are willing to pay more for sustainable goods – so, if your products are sustainable, using AI can directly go against potential practices that your pride your business’ products or services upon. 

AI isn’t going anywhere anytime soon, and as more and more platforms begin to introduce it into daily social media habits, creation and searches, it can be difficult to avoid it altogether. Whether you fully lean into using AI, decide against it completely or want to find a happy medium – there is a role for it building in the digital marketing space, but where it will end up is yet to be seen in the future.