Posts tagged “Threads”

Social Media & Digital Marketing September 2025 Roundup

Posted on 25th September 2025

And just like that, we’ve reached the end of September – and as we get set to enter the period of colder weather, darker nights and festivities we still have some social media news from the last month to look back on.

Here’s everything that’s been announced this month!

TikTok Saved In The US?

You may have been following the news regarding TikTok’s “will-it or won’t-it be banned” situation in the USA, and now it seems to all be over as American investors have been found to purchase the app. President Trump is expected to sign the deal at some point in the next few days, meaning TikTok, for now, is safe to continue operating in the USA – great news for businesses who are targeting a US based audience with their TikTok Marketing. In Europe, the app has reached a milestone user base of 200 million, up from 175 million in 2024 – making it nearly one third of the population in the UK & EEA using the platform. France, Italy and Germany have some of the highest active user

figures between 23-25 million, but the UK surpasses them – with 30 million reported back in June.

Instagram Hashtags – Are They Effective?

Noticed a drop in reach over on Instagram? CEO Adam Mosseri confirmed that hashtags are now actually serving more as a categorisation feature rather than one that drives reach. Whilst they’re still helpful to have on your posts, the algorithm has moved towards priority for keywords, alt text, locations, tags and engagement from users. You might have to switch your strategy a little, if you’ve been relying on hashtags to bring you the biggest audience.

TikTok Hashtag Limit

Sticking with the theme of our first two topics, if you’re frequently using TikTok you may have come across their recent feature which stops you adding more than 5 hashtags into a post. This is more than just a recommendation by the app – it literally will not allow you to add more than 5, pushing users to be more relevant with the ones they choose instead – helping you get a better reach. It’s being tested, so you may not have the feature just yet – but keep an eye out for it when it’s fully rolled out.

LinkedIn Post Analytics Update

LinkedIn have made a small update to their analytics, which could be helpful for those who use it as their primary posting platform. The new post-performance feature will update at 3 and 7 days after a post has been published – focusing on impressions, profile visits and new followers gained.

Instagram Reels Updates Metrics

Creators of Instagram Reels will now find two new metrics when checking their Reels performance – and they’re important ones. First of all, there’s now the ‘skip rate’ showing where viewers skip within the first 3 seconds, and the also retention charts showing where viewers drop off. Both are great to utilise, as they can help to identify issues and make your reels much more engaging from start to end by changing certain elements that keep the audience hooked in.

Threads User Base Update

New algorithm changes have firmly positioned threads as the leading alternative to X – and now they’ve hit 400 million active monthly users – a boost of 50 million in just 5 months. The changes to the algorithm have boosted time spent on the app to 35%, and whilst behind X is ahead by 200 million, its’s rapid growth rate is definitely something to watch out for – it may become a key platform for your marketing sooner than you think.

That’s all for September! Have a great October and we’ll be back to update you with next month’s updates soon.

Finally, your social media tip is: Analyse your Post Performance

Seeing which posts get the most reactions and reach is key to growing your visibility.

Simply head to your Facebook business page (on desktop), click insights and then click 'Posts' in the left column. Scroll down and you will see all your posts with their reach (how many devices it appeared on), reactions (likes, comments and shares etc).

From there, you can monitor what works and what doesn't.

Simply do more of what works and less of what doesn't.

Social Media & Digital Marketing July 2025 Roundup

Posted on 24th July 2025

We’re coming to the end of July, which means we’re ready for another social media roundup!

From YouTube to Threads, new features have been implemented and platforms have continued to grow – here’s what’s been going on in the social media world throughout July…

YouTube Updates Their Analytics

Channel Managers will now be giving channel managers more insights when it comes to their audience engagement, with expanded information on new and returning viewers. As per YouTube: “We’re introducing deeper audience insights to help creators understand their viewers beyond just ‘New’ and ‘Returning.’ Creators will now be able to see granular segmentation based on long-term viewer behaviour, including ‘New’, ‘Casual,’ and ‘Regular’ viewers.

The goal is to help creators build better content strategies and grow their audience.”. These changes have now been rolled out globally.

YouTube have also recommended that users go for a more community-focused approach, utilising the community post section and engaging with commenters can help to boost your audience interaction, and with their new ‘most relevant’ option, you can find the best comments and questions to reply to quickly.

Instagram Reels Extended

Late last month, Instagram Reel lengths were extended to 20 minutes. This means you can upload content like tutorials, how-to’s or whatever your business chooses to make on the platform without having to worry about fitting everything in a short timeframe. However, you must consider your audience in this – do they enjoy longer videos, or do they lean more towards short form? Whilst incorporating longer videos can be beneficial, be mindful of what your audience engages with most.

YouTube To Demonetise Mass Produced AI Content

If you’ve leant into AI for your YouTube Marketing, make sure you’re staying compliant with YouTubes new guidelines around using AI content. Noted as a ‘minor’ policy, YouTube guidelines will begin to crack down on what they call ‘inauthentic’ content and identify mass-produced and repetitive videos – including content made by AI.

Threads Continues to See Growth

Threads celebrated it’s 2-year anniversary this month, and after the initial hype of the apps launch back in 2023, it’s now starting to see a return in momentum thanks to their new updates over the last few months. They’ve even appointed a Head of Threads this month, which Instagram Head Adam Mosseri says despite still being a part of Instagram, he “want[s] to make sure we take [Threads] as seriously as our other apps, and so it needs a dedicated lead.

They’ve added some additional updates to their analytics this month – further help to marketers who are starting to invest in using the platform. On the updates have said the following: “You can now tap metrics within the Insights dashboard for more detailed information. For example, tapping the Interactions section shows engagement by likes, replies, quotes and reposts, while tapping the Followers section shows follower growth with geographic data, including top cities and countries, and demographic information like age range and gender.”

So that means you find can more information on the demographics of your audience, you’ll also have new charts showing your interactions and you can see if your posts are being seen via other apps. All of this information can be crucial to planning your social media schedule and ensuring your posts are correctly targeted towards the right audience, so make sure you’re keeping track of these analytics often to keep your marketing on track.

Google AI to Call Business Owners

Google AI will now be able to call business owners to save people from doing it themselves in a new update.

Users will just enter their query, and AI will find the information for them using readily available information and automated calls. It will then present the information in a summary format based off what it’s found. As explained by Google: “From pet grooming to dry cleaning needs, Search can now call businesses to get pricing and availability information on your behalf — without you needing to pick up the phone. To get started, search for something like ‘pet groomers near me’ and you’ll see a new option in the results to ‘Have AI check pricing.’ From there, you can submit your request and Search will do the rest, consolidating information about appointments and services from different businesses to present you with a range of options.”

That’s all for July! Have a fantastic August and remember to keep an eye out for any further updates over the coming month.

Finally, your social media tip is: You do not need high production to make video work in your ads.

In fact, sometimes a simple video filmed on your phone outperforms everything else.

The goal is not perfection, it is connection.

Show your face. Talk directly to your audience.

Explain what you offer and why it matters, clearly and calmly.

Keep the video short. Thirty seconds can be enough.

Use captions so people can follow along with the sound off.

And always end with a clear call-to-action.

Video builds trust. It makes you feel real.

That alone can drive more clicks and conversions than a polished graphic

Social Media & Digital Marketing June 2025 Roundup

Posted on 26th June 2025

We’re at the end of June – which means the time has come for another social media and digital marketing roundup, covering all the news from this month.

Here’s all you need to know...

Facebook To Make Video Creation Easier

If you frequently upload videos to Facebook, then this will be useful for you. Facebook, over the next few months, will transition to all videos being shared as Reels. Reels also won’t be restricted when it comes to their length or format. Video content you’ve already shared will remain on your page. The video tab will also be renamed to the Reels tab, and your Reels and Feed privacy settings will be unified – if your Reel settings are different to your Feed settings, you’ll need to reconfirm your audience settings when you first post after the change.

Instagram Focuses on Creativity

In a new blog by Instagram boss Adam Mosseri, Meta have revealed their plans to push creativity on Instagram as it celebrates 15 years of operation. One of these features is trial reels, which allows you to share a reel with non-followers – helping you to see how your content will perform before being shared with your followers. As per Instagram stats, trial reels have encouraged 40% of creators to post more often - with 80% seeing an increase in reels reach from non-followers.

More Updates To Edits

Investment is also being made into their new app Edits, where the restyle tool has been relaunched to incorporate AI.

They’ve also introduced key frames to help users make more precise edits, the ideas tab now has a saved audio section and the ability to leave sticky notes on audio you’re interested in. New text effects have been added, and you can now remove background noise from your voiceovers thanks to new voice enhancements.

Threads Continues To Grow

Threads has continued to see growth, making it the 8th-most-downloaded app for the month of May, and 2nd most downloaded app for those using the IOS App store. 23 million downloads of Threads took place in May – a million more downloads compared to April – and Meta is rolling out even more features to keep people using Threads over competitors like X or Bluesky.

Firstly, Meta has started testing out a feature users have been asking for, but Meta has been reluctant to add – and that is DMs. Separate to Instagram’s DMs, Threads has started testing this in-app feature in Hong Kong, Thailand and Argentina – if implemented, it may draw even more users away from X and Bluesky. They’ve also simplified the way custom feeds can be accessed, and the Threads team have been hard at work to ensure that posts including a link are gaining traction. In November, Adam Mosseri said that links didn’t get many comments and that they didn’t see much value in them – but that now seems to have changed, with more options to add links on your profile and the option to see how links you’ve posted are performing with a new analytics feature rolled out in May.

That’s all for this month! Have a great June, and remember to keep an eye out for more news in the digital marketing space over the coming month.

Finally, your social media marketing tip is: Your very first campaign is always your worst-performing one.

But it’s the starting point.

The only way it gets better…

Is if you stick with it, test properly, and stop relying on your feelings instead of the data.

You don’t need a huge ad budget.

You need a clear offer, the right audience, and a plan you’ll actually follow through on

Social Media & Digital Marketing May 2025 Roundup

Posted on 29th May 2025

We’ve reached the end of May, which means it’s time for another social media & digital marketing roundup.

Here’s a look at all of the news from the last month.

Threads Active User Base

Threads has revealed their active userbase has now reached 350m users – bringing them closer to X. Threads saw an increase in active users around October 2024, and it has kept growing month by month. X claims to have 600 million active users – which whilst still a way ahead of Threads, does show that the gap is beginning to grow – especially with X continuing to lose users, especially in Europe. X has lost over 11 million users since August 2024 in the EU, and is also losing users in the UK – casting doubt on its apparent growing active user’s figures. That being said, Threads, which is also making an effort to separate itself from Instagram, has firmly positioned itself ahead of Bluesky as the viable alternative to X.

Updates To Edits

Instagram’s Edits app has been updated with new features. Over 100 new fonts have been added, animations, beat markers and an inspiration section have also been implemented - as well as new vocal effects and an ‘apply to all’ option for tools. Instagram are aiming to keep the app updated with new features weekly, but whilst it’s free to use for now, there is a chance the app will have to introduce paid options – especially when they begin to roll out AI powered tools.

Meta Ad Updates

Meta have announced Ad updates at NewFronts 2025, across Instagram, Facebook and WhatsApp.

Instagram wise, Meta have started to test Reels trending ads - these act a little like TikTok’s Pulse ads, displayed amongst other, trending reels. They’re also testing Trends in Instagram’s Creator Marketplace, which will, as per Meta, “allow advertisers to discover real-time culturally relevant insights on Instagram”. Creator Marketplace API will give businesses the ability to connect with high-quality creators and make data-driven decisions about their partnerships.

Video ads are being tested on Threads, letting businesses “expand their reach and engage with their audience in a familiar way across multiple platforms”.

Facebook Reels will see a roll out of video expansion, which helps advertisers get better outcomes from their videos. New ad formats will also be applied to Facebook and Instagram, now allowing Partnership Ads with one partner in the ad’s header and Facebook Live Partnership ads.

TikTok Live DMs for Customers

If you use TikTok live to sell your items, then this may be helpful for you. TikTok are rolling out an option to switch on DMs during livestreams, allowing you to generate leads directly from broadcasts. There’s now an option titled LIVE setup for client acquisition, and it gives you an option to include a message CTA button on your livestreams so viewers can quickly get in contact if they’re interested in what you’re advertising.

That’s all for May! Have a great June and keep an eye out for more updates over the coming month.

Finally, your social media tip this month is: You do not need high production to make video work in your ads.

In fact, sometimes a simple video filmed on your phone outperforms everything else.

The goal is not perfection, it is connection.

Show your face. Talk directly to your audience.

Explain what you offer and why it matters, clearly and calmly.

Keep the video short. Thirty seconds can be enough.

Use captions so people can follow along with the sound off.

And always end with a clear call-to-action.

Video builds trust. It makes you feel real.

That alone can drive more clicks and conversions than a polished graphic

Social Media & Digital Marketing April 2025 Roundup

Posted on 24th April 2025

As we approach the end of April, we’re taking a look back at all of the updates and news from the world of social media from the past month!

Here’s what’s been announced this April.

Threads Expands Profile Topics

Threads are encouraging users to add topics to their profiles, making it easier for users to find accounts that align with their same interests. Added last month, they’re now expanding the system by introducing customised feeds for the topics – hoping that the use of these ‘topics’ will help to push growth for creators who are seeing their following plateau as social media begins to rely less on profiles and more on algorithms,

Bluesky Adds Verification

Users of Bluesky can now be approved for verification – but instead of relying on the team at Bluesky to ensure verification is rolled out correctly, they’re also putting it in the hands of organisations too: “We’re also enabling trusted verifiers: organizations that can directly issue blue checks. For example, the New York Times can now issue blue checks to its journalists directly in the app. Bluesky’s moderation team reviews each verification to ensure authenticity.”

YouTube Adding New Features To Their Inspirations Tab

If you’re a creator on YouTube, you’ll soon find 3 new options in the Inspirations tab to further help you gather ideas for videos. First up is ‘Brainstorm Video Ideas’ – using your past videos and comments to suggest new video concepts - “Creators often find inspiration for their next video while reviewing performance data or audience comments in YouTube Studio, so we’re integrating comments and data from past videos to create a more fluid and intuitive process.”

Then we have ‘Hooks’ – this is where creators input their ideas and YouTube comes up with engaging ways to approach the idea within videos. Theres also ‘Quick Saves’ – letting you save ideas quickly from YouTube’s Idea list. These features are currently being tested and rolled out.

Threads Growing In Popularity

Whilst Bluesky and X are seeing a slower uptake in new users, Threads is building more momentum – adding 200 million new users in the last year, whereas X has only added 50 million. Whilst there’s still a long way to go for Threads to match up with X overall, Bluesky isn’t showing much competition despite its huge 30 million increase of users in the last year. Threads are also ramping up their new features and updates, and with X’s current reputation it seems that Threads has become the place to be for users looking for an alternative platform.

That’s everything for April!

Have a wonderful May, and keep an eye out for more updates over the coming month.

Finally, your social media tip is: I’ve had loads of business owners say to me, “Facebook Ads just don’t work for us.”

But most of the time, it’s not the ads. It’s what you’re asking the ads to do.

Here’s where I see it going wrong:

➡️ The offer doesn’t land. If it doesn’t feel valuable or urgent, people won’t act.

➡️ The copy’s too vague. If you’re not clear about who it’s for or what problem it solves, it gets ignored.

➡️ The strategy’s off. The tech is easy to blame, but nine times out of ten, it’s the message that’s broken.

If you’re spending money and not seeing a return, it’s time to look at the basics.

Strong offer. Clear message. Right audience. That’s the stuff that makes ads work.

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