Is TikTok Still a Good Platform for Businesses Amid Ban Concerns?
Posted on 17th January 2025

I’ve been watching the conversations around TikTok potentially being banned in the US with interest. It’s a hot topic, but the bigger question for me is: what does this mean for businesses?
TikTok has been a game-changer for so many brands, offering an incredible platform to reach audiences in creative, authentic ways. But with the looming threat of a ban, businesses are left wondering whether they should still invest time and effort into the platform.
Here’s my take:
For UK businesses, TikTok remains an excellent platform to build visibility, connect with audiences, and drive growth. A potential US ban might even create more opportunities for UK-based creators and brands to stand out.
However, it’s also a reminder that businesses shouldn’t rely too heavily on one platform. Diversifying your social media strategy is key to ensuring long-term success, no matter what happens.
So, is TikTok still worth it? Absolutely—for now. But as with any platform, adaptability is everything.
What are your thoughts? Could a TikTok ban open doors for UK businesses, or would it signal a shift in social media priorities altogether?