On your social media, you have the ability to tell stories to your audience that will get them engaged, allow them to learn more about your business and communicate you message and business values. 
Stories aren’t just limited to what we read in books or watch in films, they’re powerful narratives that help to convey information to an audience and inspire them 
Social Media storytelling allows you to tell stories about a product, service, your brand – whatever you deem necessary to captivate the audience’s attention. You’ll be able to tell your followers what your brand is all about in a way that isn’t just a sales pitch. 
Here’s why telling stories on social media is so powerful. 
Encourages Communication 
Telling stories encourages your audience to communicate with you. They may feel a personal and emotional connection to you, and therefore a deeper connection to your business and it’s goals and values. The emotional connection can also help to cause a lasting impression, as it can tap into the audience’s memories of similar situations they may relate to when it comes to your business’s journey. 
Stories can also encourage your audience to do something, whether that’s take action in purchasing a product, visiting your website or leaving a comment. When they feel strongly about the story, you’re putting across to them, they’re likely to be compelled to act on that feeling in some way. 
You can add more value to your brand through social media storytelling. This includes influencing how the audience views a product or your brand overall as a whole. 
Story Telling On Different Platforms 
All social platforms will have different ways in which you can covey your story in the ideal way to the audience. Here’s how you can do it on some of these platforms: 
Facebook and LinkedIn – Long, text-based posts are great ways to get your story across on LinkedIn and Facebook. If you’re looking for engagement, then summarizing isn’t the best way to go. Take time to really explain your business to your audience, and attach a relevant image to go along with the post for added impact. 
Instagram – You can create a visually appealing story on Instagram. You can post multiple photos in order for them to appear as one big image on your grid, or you can create infographic style posts to explain your story to your audience. Instagram allows you to get creative, so if this is your chosen platform make sure you keep that in mind when you start to post your story there. 
Twitter – Twitters character limit restricts you from explaining in a long post, but you can still tell your story via multiple tweets using the power of hashtags and images. Your followers can find your information under the hashtag you’re using, so make sure you think of one that’s relevant and creative for your business when creating your social media plan. 
YouTube – You can create YouTube videos about your business and whatever you think is relevant and interesting to help with storytelling on that platform. Keep the videos short but high quality and informative, and create a great and eye catching thumbnail and title to encourage people to click on your video. 
How To Create The Best Storytelling Campaign 
If you want to create a great plan for your storytelling campaign, and optimise it so it works for your business, you need to do the following: 
Understand Your Audience – You know your audience the best and the type of content they’re likely to interact with, so create your story based around their wants and needs to increase your chances at engagement. You can create personas for your audience that will help you to create a post about your story that resonates with them the most. 
Develop Your Story Overtime – Your content will all become part of your business’ story, so you need a long-term plan to know how to develop your story over the course of your social media posts and business journey. 
Consider Your Writing Style – You don’t need a qualification in writing to create your social media story posts. Use your brand voice, and use powerful descriptive words and rhetorical questions to really boost the message you’re trying to get across. 
Add Value – Does your story have a meaning? If not, it’s unlikely to keep people engaged. When it has that emotional connection as mentioned earlier, the value your story has to the audience will help you to build a strong connection and relationship between your business and your audience
Use Social Media ToolsScheduling tools allow you to create an uninterrupted flow of story posts over time on all platforms. Your analytics are important here, as it’ll allow you to know when your audience are online and when they’re most likely to interact with your post. 
Know What You Want To Convey – Is it your brand origins? Do you want to give include other people’s experiences with your brand in your story? What is the order of the story you’re looking to put out? Knowing what you want to convey before creating the posts for your social media will help keep you on track and give you a good idea of the order of your posts. 
When you have your story and ideas for how you want to put it across, social media can be a great way to help build your brands reputation, recognition and trust with the audience. Start telling your story today and see how it works for you! 
Need further advice? 
Get in touch to discuss your specific requirements and see how we can help you grow your social media presence 
Tel: 07963216248 
Email: chris@chrislondononline.co.uk 
Or join our online Facebook for Business Course by clicking here 
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