Top 5 Tips To Improve Your Engagement On Social Media

 

Valuable content builds trust in your business. This kind of content can be anything from tutorials, behind the scenes footage, user-generated content or something you think will be relevant and meaning full to your target audience. The more value your audience gets from your posts, the more likes, comments and shares you’ll get in return – helping to convert audience members into loyal customers or followers. 

Even if you have your content style and strategy locked in, it can still go unnoticed if you’re publishing it at the wrong time. Your analytics can point you to the times your audience is most active, and the posts that perform best at these specific hours. Sharing content when your audience is online, or just about to log on, allows you to have a better chance at your content being viewed and engaged with. Understanding your audience’s habits can make a difference in how your business is viewed on social media – being in tune with those you mapped out as key people to be purchasing and interacting with you lets you perfectly tailor your strategy to their wants and needs. 

It sounds simple, but the point of social media is to be social. If you have amazing content but you’re not responding to followers you’re stopping yourself from making a connection. Taking some time to reply to comments, questions and messages shows you value your audience – helping you build a great reputation. When other audience members see you engaged in active conversations, it can be encouraging for them to get involved too – helping you to form a community around your business. Algorithms also favour posts with interactions, so not only does responding build brand loyalty, but it also increases your reach. 

Consistently posting is key to growing your presence online – whether you do this by posting to your profile, stories or groups regularly, keeping your business visible helps it to remain relevant, keeping people engaged with what you’ve decided to share. Having an active presence gives your audience more opportunities to interact with you, boosting your visibility in the algorithm and allowing you to spark conversations and build relationships with members of your audience. Having a consistent schedule, and using scheduling tools to help you save time, allows you to remind followers you’re still around and lets you become a main-stay in their social feeds. 

One of the simplest ways to improve engagement is to just ask a question. Whether that’s a poll, a question about content, needing help with topics for a live stream – getting your audience to participate instead of passively scrolling back stops them in their tracks. It also shows you care about what your audience wants to see from you, can produce conversations, and gives you insights for future content and even product feedback. Your questions don’t have to be complicated, even a ‘this or that’ style can help to drive comments. 

Social Media engagement might not come instantly, but these tips can help with giving you the best chance at getting your audience to begin interacting with your posts. Begin looking through your current strategy and see where you can make changes to boost your engagement.