Top Facebook Ad Tips For Small Business Owners

 

Awareness – Awareness campaigns will help you reach people who are most likely to remember your ad, and can help if your business has rebranded or is just setting up – letting your audience become much more familiar with your business. 

 

Traffic – Traffic ads increase the traffic to something like your website, your page, app or another resource. You want to get as many people as possible to click through, visit and take action in the destination that you’ve sent them to. 

 

Engagement – This is when you’re looking for people who are most likely to engage with your business online, whether that’s something like getting them to start a conversation on messenger or take a specific action on your Facebook page or your ad itself. 

 

Leads – Using messages forms, phone calls or sign ups, lead campaigns let you get customers to enquire to find out more by helping to provide their information in some capacity. For example, you can get more sign ups to an email list, or attract them with a free trial or resource. 

 

App Promotion – Have an app you need to promote? App Promotions are great for targeting mobile users to install your app or, if they already have it, to make a purchase or visit something new that you’ve introduced within the app specifically. 

 

Sales – Finally we look at sales campaigns, which are essentially what they say on the tin. They’re campaigns designed to get people to make a purchase, but they can also be used to track things like adding to a basket (which can also be helpful when it comes to retargeting later on in your Ads journey). 

When setting up your ad, you’ll need to select the ad budget – this is the amount of money you’re willing to spend daily during the duration of your ads being run. Whilst you may think you need to put a substantial amount into running an ad, you also need to ensure that your spending will be financially stable for your small business. Starting with £5 or £10 can be enough to bring in significant results if you’ve correctly curated a campaign that attracts the correct audience to purchase from you. By starting small, you can continue to test and scale until you find the ad that works the best for your small business without the worrying of spending over the odds for an add that isn’t performing that you can’t afford to change. 

Your creative is what hooks your audience in and helps you to stand out from the crowd and competition. There are multiple components to the creative stage of your ad, so here are the things you need to be looking out for: 

 

Text – Make sure your text is clear in it’s messaging, concise and gets to the point quickly. You need to let your audience know how your or services solves their problem and pain points, and intrigue them to click through and take some kind of action (depending on what the objective of your ad set out to achieve). Speak directly to your audience members, show them that you understand what they need and why your business is the one they need to buying from. 

 

Headlines – You headline should be clear and short, making it quick and easy for your audience to understand what you Ad is about. 

 

Call To Action – You need to direct your audience to the action they need to take, so select the most relevant call to action for your ad such as ‘Sign Up’, ‘Learn More’ or ‘Book Now’. 

 

Image & Video – When it comes to the image(s) and video that you use, there are things you need to consider. Whether you’re using a singular image or carousel format, make sure it’s branded, correctly represents what you’re advertising to your audience, and grabs their attention. With your images and video, ensure they’re high-quality and with your video, make sure it’s not too long and explains what it is that you are advertising to your audience. Your images and video are the things that need to be stopping your audience in their tracks – so spend time ensuring this area is perfected. 

Finally, you can run a great ad but without the right audience seeing it, you won’t be bringing in any business. First, think about the person you want to see your ads – consider their demographics such as their location, age, gender, interests, job type, even things such as if they’re parents or what they earn. Don’t narrow your audience too much so that you get no leads, but don’t ignore it entirely so it’s shown to people who won’t have an interest in what you’re advertising. Having a good idea of your audience can even help with the creative side of things, so make sure you are absolutely certain on the traits and characteristics of your ideal audience member. 

Starting Facebook Ads can be daunting, but hopefully these tips can give you some guidance when it comes to creating your own. If you’re struggling, don’t have the time or just need help from experts then don’t hesitate to get in touch with 22:22 marketing – we can help get you started with your Facebook Ads.