If you’re creating Facebook Ads, then you must ensure the dimensions are correct so they’re displayed perfectly when they start running. 
 
With a variety of ad formats and placements that are available, understanding Facebook Ad Dimensions make the difference between a professional ad and one that appears unfinished or distorted. 
 
In this blog, we’ll take a look at the different Facebook Ad Dimensions for 2024, and discuss the benefits to running an ad campaign on the platform itself. 

Facebook Ad Image Dimensions 

There are multiple different options for images with Facebook Ads that vary based on the ad format you choose. 
 
If you’re using Feed Ads, your image should be a resolution of at least 1080 by 1080 pixels, or anything up to 30 megabytes. The minimum requirement for your Facebook Ad dimensions is 600 by 600 pixels, but there is no maximum size. Feed Ad image ratios go from 1.91:1 to 4:5, however if you’re using any stock images or you are advertising an offer then your image should be in the 1.91:1 ratio. 
 
For Facebook Ad Dimensions for carousel ads, file size can also be up to 30 megabytes, and at least 1080 x 1080 pixels in resolution. The image ratio should be anywhere between 1.9:1 and 1:1, and the maximum image size is 600 x 600 pixels. The same thing applies for column ads, article ads, collection ads and marketplace ads, although image ratio for these is 1:1. 
 
For stories, things change slightly- file size stays at the maximum 30mb, but the image size can be up to 500 pixels and 1080 x 1080 in resolution. The ratio is 1:1. Facebook does recommend leaving space at the top and bottom of story ads for a call to action and in-app features such as links or text. 

Facebook Ad Video Dimensions 

If you’re using videos, then the Facebook Ad Dimensions are as follows: 
 
- At least 1080 x 1080 pixels 
- Use the highest resolutions, as Facebook doesn’t have a maximum for videos 
- Use MP4, MOV or GIF Ad formats 
- Video length can be anywhere between 1 second to 240 minutes 
- Ratio is 1:1 
 
In stream videos have this set up, and you can use 2-10 videos for this style of ad. 

Benefits Of Facebook Ads 

Facebook Ads give your business a direct opportunity to reach out to the exact audience you’ve been looking for, allowing you to target them specifically on things such as age, gender, job and location along with much more to give you a better chance at converting. They also offer in-depth analytics into your performance and make it easy to understand how your paid advertising methods are working for your business. As one of the most popular advertising platforms on social media, Facebook have perfected their offerings when it comes to their Ad offerings, ensuring your business is set up for success when your ads are created to perfectly display what your business is selling or advertising to users. 

Benefits Of Outsourcing 

If you don’t have time to manage your Facebook Ads, you’ve tried it with little success or you simply don’t know where to start, outsourcing could be the better – and cheaper – option. Instead of spending your money on trying and testing methods yourself, pay someone else to take on your Facebook Ads that know exactly what to do to bring you the highest ROI and conversions. 
 
22:22 Marketing offer outsourced Facebook Ads Management, where you’ll receive everything from the creation to management of your Ad on the platform. We know how to create an ad that performs, using our methods to deliver the right style of ad for your business. Don’t spend all of your time trying to figure out what work best for your business, hand it over to experts that can bring you results. See more of what we offer by taking a look at our Facebook Ads Management page, or Book A Call by filling out the form below to get started. 
 
 
Need further advice? 
Get in touch to discuss your specific requirements and see how we can help you grow your social media presence 
 
Tel: 07963216248 
Email: info@2222marketing.co.uk 
 
Or join our online Facebook for Business Course by clicking here 
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