The digital marketing world is a lot of things, but slow-moving isn’t one of them.
Facebook ads, like the rest of the industry, continue to evolve at a really fast face, so you need to keep up if you want to see results.
This means no more boosted posts, and definitely not hitting ‘publish’ and hoping for the best.
Here’s what you really need to do to make content that works hard for you, and why.
Short-form videos
Videos tend to outperform static images, and short-form content (under 90 seconds) is the best bet for Facebook reels and mobile viewing. Users scroll fast, so you’ll only have a few seconds to grab, then keep their attention.
The ad working well at the moment:
- Get straight to the point
- Use captions
- Feel natural and relatable (not overly polished)
- Include a strong question or hook
Film by talking straight to the camera so it doesn’t feel like traditional advertising, and think along the lines of behind-the-scenes footage, client stories and useful tips that solve a problem.
User-generated content
User-generated content (or UGC) is content created by a normal person such as a consumer, a social media creator, or a fan of the product/service. It covers videos, audio, text, reviews, etc. and feels genuine because it’s created by an internet user as opposed to the brand itself.
Businesses are seeing notable success with:
• Customer testimonials
• Case study videos
• Real client experiences
Trust plays a massive part in buying decisions, and UCG helps potential customers feel more confident about their spending because it isn’t sales-heavy content.
Strong Hooks
Attention spans are short, and the internet is busy, so your opening line can make or break an ad.
The most successful Facebook ads often start with:
• A bold statement or direct question
• A relatable problem
• A surprising statistic
• A controversial opinion
No one wants boring, so be brave and don’t be afraid to stand out so people pay attention to you.
Simple messaging
Whatever you do, don’t waffle. Too much information in one ad causes overwhelm and people will scroll right on to the next post.
Instead of listing every feature and all the things you do, focus on one key outcome that gives a solution to a problem.
The truth is, customers are less interested in what your business does, and more interested in how it helps them and makes their life easier.
Retargeting for the win
Retargeting remains one of the strongest-performing Facebook ad strategies because you’re dealing with an audience who has shown an interest in your business before.
Website visitors, video viewers and previous customers are already familiar with your brand, making them far more likely to convert than stone cold traffic.
Need further advice?
Get in touch to discuss your specific requirements and see how we can help you grow your social media presence
Tel: 07963216248
Email: info@2222marketing.co.uk
Or join our online Facebook Ad Academy Course by clicking here
Share this post: