Videos can be a helpful way to increase people’s awareness of your brand. Whether you want the video to teach your audience something, entertain them, highlight customer stories, hop on trending topics – when your video is watched, they’ll take note of your brand too. The more aware they are of your brand, and the more they enjoy the videos, engagement with your content will increase – improving your visibility and reach overall. 

You may not realise it, but videos can actually bring in new sales. What better way is there to show off your products than recording yourself using them? Showing your audience exactly how your product works and how it will solve their problem is all part of drawing them in. You can also create videos that don’t necessarily seem like an ad, but does give your audience some information about your business. Whilst you must specify if you are selling something to viewers within your post, your videos still don’t need to be all about your product if you’d prefer to give more background on your business and be more personal with your followers. As long as videos are compelling, you can easily boost your sales. 

Video content is a powerful tool for growing your social media accounts – it captures attention quickly, and engages users more so than graphics or text could within a few seconds. Videos that are well-made and relevant are likely to appear on users feeds and be favoured more within the algorithms, and with short-form videos on the rise it’s more important than ever that your business makes an instant impression. 

 

Video’s give your audience the chance to build a deeper connection with your brand, increases your visibility and drives interactions – which helps to build your business page and retain your audience. 

Effective videos can educate your audience about a number of topics about your products, your business or your industry in general. As mentioned earlier, your videos can be instructional and tell your audience exactly how they can use and get the benefits from using your product or service. Give them a look behind the scenes, answer any questions they have and give them some knowledge about your industry using simple, non-jargon terms so they can fully understand what your business has to offer and why you are the business your potential customers should purchase from over your competition. 

When people are looking up a product or problem, they need a product to solve, you’ll want your business to be the one that shows up. This is where using keywords should be a priority – when a search is made you need your video to be one of the first things people see, so put yourself in your audience’s shoes, think of the types of questions they may search, and use these keywords in descriptions and tags. The more your brand is visible the more authority and awareness it brings to your business. 

Using video in your marketing can be transformative to the way you operate on social media, giving you another outlet to reach out to your followers. Start making videos today and discover how they can help your business!