TikTok is one of the world's largest social media platforms, with billions of monthly active users, spending a daily average of 95 minutes on the platform. 
Getting a video onto the For You Page (FYP) is the best way to increase your views and draw attention to your business, products or lifestyle. The For You Page is a search feed where you can view an endless stream of trending videos, curated for you based on your interests and past videos you have engaged with. 
So, what can your business do to easily create viral content and get one of your videos on the For You Page? Below are our top six tips to help your business hack the TikTok algorithm: 
1. Include Relevant, Trending Hashtags 
The first tip to make the TikTok algorithm work for your business is to be smart about the hashtags you are including in your post. By using the most appropriate hashtags on your video, you can get the attention of your target audience and make a viral video. 
If you are looking for popular hashtags to use, you can go to the ‘discover tab’ and see what’s currently trending. Anywhere from three to five hashtags per post is usually more than enough to get the recommendation system on the right track. 
2. Be Consistent 
Consistency is key to growing any social media platform. Social media platforms always support content from creators who post consistently, as it brings more traffic to the app. 
The more TikTok videos you create and post, the more chances you get to end up on the FYP page. When you post consistently, you begin to see which types of your TikTok videos perform best then you can keep making more that are similar to increase your reach on TikTok. 
3. Post At The Right Time 
Since TikTok has approximately 1 billion active monthly users on the platform, it is important to consider the audience you intend to reach and their location before publishing new videos. Targeting users based on their region and time zone can have a big impact on the visibility of your videos and the engagement they receive. 
4. Begin Your Video With A Strong Hook 
TikTok is a very fast-paced social media platform. In order for your video to perform well and go viral, catching the user’s attention in the first 3 seconds, before they swipe past your video is an important factor. If there is no action until the end, most people won’t watch and your video will die within a few hours. 
5. Keep Your Videos As Short As Possible 
A great way to increase the chances of your TikTok content going viral is to keep your videos as short as possible. TikTok users seem to prefer short video content, and experts recommend creating videos between 9-15 seconds long for maximum impact. 
6. Hop On Trends Quickly 
Your business could have a great chance of going viral if you keep up to date with the latest trends and hop onto them. Knowing what’s currently hot among users can inspire you to create similar content, whether it’s a specific dance, audio clip, video format, or topic. 
Finding out what is trending on TikTok isn’t difficult. You simply hop on over to your For You Page and browse through the videos, identify a trend, consider whether it’s relevant to your niche and if so, jump on it and create your own video. 
After reading this blog, we hope these top tips help your small business make the TikTok algorithm work for you and increase the reach of your videos. But, don’t forget to stay authentic and have fun with it! 
Need further advice? 
Get in touch to discuss your specific requirements and see how we can help you grow your social media presence 
Tel: 07963216248 
Email: chris@chrislondononline.co.uk 
Or join our online Facebook for Business Course by clicking here 
Tagged as: TikTok
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