Getting your business some great graphics, copy and marketing strategies for social media are ideal ways to set yourself up for success, but without the perfect social media profile, you won’t bring in that loyal customer base and following that you desire. 

 

Your profile needs to advertise your business to your audience in the best way possible. It will often be the first thing the audience will see when they find your business, or the first thing they’re greeted with when they click through from a promoted post or ad. 

 

If you don’t know how to make the perfect social media profile for your business, here are some top tips to help you get started. 

 

 

 

 

Instagram reels have become a huge part of marketing yourself on Instagram. They work like TikTok’s do – often short videos, made for many purposes, that bring in engagement to a user’s profile. 

 

Your business can take advantage of the reels feature to market your business in a way that isn’t just static grid posts or Instagram stories. 

 

If you want to create Reels but don’t know where to start, here are some tips on how to create engaging Reels for your business’ Instagram. 

 

 

When you create and post your ads on Facebook, your main goal and strategy is usually to convert those who view it into a customer or client of your own. 

 

However, you need to know if your ads are performing so you can gain an insight into how well they’re doing and if anything needs changing. 

 

If you don’t know how to check the performance of your Facebook Ads, here’s what you need to be looking at and reviewing. 

 

For business owners looking to grow their customer base, Facebook Ads is a great tool. 

 

With the right strategy and management, you can reach your target audience quickly and efficiently. 

 

However, without proper management, you could be wasting time and money on campaigns that won't get you any results. 

 

Let's look at how to effectively manage your Facebook Ads. 

 

 

So, you’ve written a blog – but how will you get people to read it? Sure, sharing it on your social media may get you a few clicks, but you need to be able to attract visitors from elsewhere. Take search engines for example – how will you get a potential customer/client to click onto your blog over your competitors posts? 

 

You need a catchy headline that will hook them in. 

 

If you don’t know how to create a headline, then don’t worry. Here are some things you can do and put into practice with your future blogs to get more visitors and engagement.