Posts from September 2022

Social media engagement is highly important if you want your business page to grow. It helps to boost your posts in the algorithm for more potential customers to see them, and shows you that you’re heading in the right direction with your content. 
Engagement also helps you to build meaningful relationships with your customers, as you’ll be able to reply to their comments and messages and start conversations. It acts as a great tool for you to discover how your business is doing, and the growth that it’s achieving. 
Engagement is when someone interacts with a piece of content you made, whether it’s liking, sharing, commenting or even clicking links and hashtags – any action they take on your post is an engagement. 
However, some businesses find it difficult to gain engagement, especially when they first start out. Attracting an audience from scratch who will engage with you isn’t easy, neither is trying to keep your engagement high if your growth has slowed down. 
Here are some ways you can improve and increase your engagement. 
LinkedIn is a great platform for B2B marketing. You can reach out to business owners in your industry, make connections and support each other on your business journeys. LinkedIn also lets you advertise your services to people interested in your industry, so that you can attract new customers and clients. 
LinkedIn, like other platforms, is a great choice for you to give your business an online presence. There are certain times that you can post on the platform for maximum reach and engagement. Here are some of the best times to post on LinkedIn. 
What The Research Says 
HubSpot research has outlined specific days and times that are best for your business to post on LinkedIn. Mondays aren’t advised, as many business owners will be busy catching up with work they may have received over the weekend, or completing work that needs finishing from the week before. Mid-week is best to post, as this is when business owners frequent LinkedIn more often. Fridays are advised if you post during the workday, before business owners and employees log off for the weekend. 
Finding the best time to post on Facebook can massively help your business stand out, reach more of your audience and benefit your social media content strategy. 
Knowing the best times can be a challenge, so we are here to help. In this blog, we will share exactly how you can find the best time to post content on your Facebook Page for maximum reach, exposure, and engagement. 
The best time to post depends on a number of factors that are specific to every business: What is your industry? In what location is your audience based? When are they most active online? 
A lot of the time, following your analytics will help you to discover which time would be best for you to post on Instagram. Your audience’s online behaviour patterns will vary for each business, as your customer group will be solely unique to your business. 
However, Instagram also has a built-in algorithm which prioritises recency, which means even if you post at the optimal time for your engagements, some of your clients may still not see your posts. Here are some of the best times for you and your business to post on Instagram. 
What does the data say? 
A study by Hootsuite found that it’s best to post at midday on Monday’s, Wednesday’s and Thursday’s, morning on Tuesday and Saturday, and later in the day on Friday and Sunday. It found people were more likely to be active mid-week during the working day. 
Instagram is often used by workers when they’re on a break, so engagement will be higher at those times of day. 
Your social media bio tells people in a short summary about your business. You need to sum up what your business is about, along with adding a bit of personality to draw people in. Striking the right balance will help you appeal to your chosen target audience whilst giving them some basic details about the nature of your business. 
But how do you write the perfect social media bio? Here are some tips that you can follow. 
Speak to Your Target Audience 
Who is your target audience? You have to ask this question with everything you create or write, as these are the people you need to appeal to the most. 
Your brand voice needs to be reflected in your bio – if you’re humorous, the use humour. If you’re more professional, keep your bio a little more straight forward. From your research, you’ll know what your audience requires from you to get them engaged and excited about your business, your products and your services. Make sure this is reflected in your bio. 
When it comes to posting on your business page, you need to make sure you’re doing it at the times and on the days that get you the most engagement. 
However, many small businesses won’t have a dedicated social media team available to create and post content at these specific times. That’s why scheduling tools are an ideal choice if you don’t have the time in the day to make sure you’re logging on and posting at the right moment. 
A lot of brands use scheduling tools to post on social media no matter how big or small they may be, so you should consider using them for your business too. 
What Are Scheduling Tools? 
Scheduling tools allow you to schedule your content ahead of time, so that it goes up at the time you need it to, without you needing to log on and post yourself. These tools will allow you to pick a date and time for your content, so that it posts even when you’re doing other work. This will ensure you’re still posting at the optimal times, without needing to worry about taking time out to do it yourself. 
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