Posts tagged “Analytics”

Marketing on social media is great – but if you don’t check your analytics and create reports to track them, you won’t know if your marketing efforts are working or if you’re spending time on something that’s wasting money which could be directed elsewhere. 
Social Media Reports are more than just listing your numbers – they provide a detailed, visual insight into your performance that can be shared with the relevant teams in your business so they know where to make improvements. 
Here’s how you can create a social media report. 

Decide Your Presentation 

Knowing how to present your analytics in a clear and concise way relies on your presentation. Whether you prefer a spreadsheet, power point, word document or memo template, whichever you choose will form the basis for your future reports where you can simply input the data each month or every few weeks as they change. 
Having a consistent presentation will help you and your team spot trends and notice when or if things begin to improve or worsen with your marketing efforts. It’ll also help if your business grows and you hand the metrics reports over to another team or hire someone new, as they’ll be able to get to grips with reporting quickly. 

Know What Metrics You’re Reporting 

What is it that you want to track? You must be aware of what matters the most to your company when it comes to your metrics, but if you need some guidance on what you could look at here are some ideas: 
Audience Growth – If your goal is to expand your audience, then you need to track the growth of said audience. This metric is one of the core indicators of how well your social media marketing is doing, showing that your content is attracting the audience you set out to gain when you started up on these platforms. 
Post Volume – How many times are you posting? There is such thing as over-posting, but there’s also the chance you aren’t posting enough either. This will become clearer when you check your metrics and the engagement on these posts, and can give you indication on when your audience is more likely to be online. Tailoring your content to go out when your audience is about to log on will give you a better chance at appearing higher up on their feeds and capturing their attention straight away. 
Post Engagement – Tracking engagement is the main way you can see if your audience likes what you post – comments, shares, clicks and likes are all considered engagement, and helps you know what content is enjoyed by your audience, and what you may need to rethink or remove from your digital marketing strategies. 
Clickthrough Rate – When you link off your social media page and to your website or to another page, you need to know how many people are clicking these links. This is especially important if you’re running ads as clicks cost you money, and you want your cost per click to be as low as possible but your clickthrough rate to be high. This also allows you to measure your conversions and work out if you’re getting the best return on investment possible. 
Competitor Metrics – You’re in a competitive industry, so make sure you keep an eye on other businesses like yours. You can do analysis from time to time to see if you’re beginning to become a go-to source in your industry and if you begin to rank higher than the competition the more you improve your digital marketing efforts. 

Gather Data 

When you’ve worked out which metrics you’ll be reporting on, you need to get all of this data together. Know where you’ll be finding these analytics and make a note of your sources – link to where you get these analytics from for transparency with your team, allowing them to access these sources if they take on reporting or if they notice any discrepancies with what's within the report. 

Be Visual 

Visual information helps to break up your analytic reports, making data easier to digest and more understandable. Using graphs and charts to display your data also helps with making comparisons to previous reports, and with grasping key insights at a glance. If you want your employees to engage with your reports and use the data effectively when it comes to creating strategies, visual elements are the thing to use. 
Social Media Reports are imperative for taking your business to the next level online, and should be used to improve the way you approach digital marketing as whole. If you want to get your business out there, then creating reports is one of the main steps to ensuring you’re on track, so begin creating your social media reports and discover their power today. 
If you’ve looked into marketing your business on social media, chances are you’ve heard of the terms ‘Impressions’ and ‘Reach’. 
If you’ve never come across them before, it may be difficult to know what they both exactly mean, and how important they are to your overall Marketing efforts, but that doesn’t mean you should totally ignore what the numbers are saying. 
Here’s more information on reach vs impressions. 
When you set out to market online, you’ll need a detailed, well thought out and considered strategy for your digital marketing. When you have this, you’ll have a way to really fine-tune the elements that are needed to bring your digital marketing to the next level and put your business at the forefront of your industry for social media success. 
Here’s how you can create the perfect digital marketing strategy. 
Analytics are an important metric that help you improve your marketing strategy and know exactly how your business is performing on social media. 
Your social media analytics allow you to see how well you’re matching up to your business goals, proving your ROI, and aiding with making decisions to increase your business’ performance. 
Here is why your analytics are important for your business. 
If you’re advertising on social media, then you’ll need to make sure your ad campaigns are working at their maximum potential for your goals. 
Optimising your campaign is the first step in ensuring success – if you market to the correct audience, then you’ll be able to draw in customers and increase the success of your business. 
Here are some tips you can use to optimise your ad campaigns. 
Use Multi-Channel Campaigns 
Multi-Channel Campaigns allow you to increase your exposure. By advertising on more than one platform, you can reach more of your audience – research by Business 2 Community found that multi-channel customers will spend 3-4 times more than the average single-channel customer. This means that by increasing your ad reach to more than one channel, you’ll be able to convert more customers and earn more revenue. 
Any business planning on using social media to promote themselves needs to have a social media marketing strategy. 
This strategy is what the business and its employees would follow when it comes to social media content and management. Without having a clear and well-thought-out strategy, businesses can run into trouble, and see their social media marketing efforts fail. 
Here is how you can create a successful social media marketing strategy. 
Know Your Goals 
What are you aiming to achieve? Knowing your goals is the first step in creating your strategy. This is what your strategy will be based around, and without knowing your goals you won’t be able to measure your success or return on investment. 
If you’re sending emails to your clients, you’ll want them to open them. However, there are many reasons why your open rate and clickthrough rate is low when it comes to your email marketing, which if optimised, could really provide you with another platform that brings you success. 
If you’ve been struggling with your email marketing, then here are some simple tips that can help to improve your open and clickthrough rate. 
Organic Traffic has started to see a decrease on social media due to changes in algorithms, paid promotions and social media SEO keeping your content displayed to a small percentage of your followers until it starts attracting engagement. 
This doesn’t mean however that getting organic social media reach is an impossible task for your business, after all, many small businesses can’t prioritise or afford to use paid services to boost their reach and engagement. 
Here’s some ways how you can increase your organic social media reach. 
When you create and post your ads on Facebook, your main goal and strategy is usually to convert those who view it into a customer or client of your own. 
However, you need to know if your ads are performing so you can gain an insight into how well they’re doing and if anything needs changing. 
If you don’t know how to check the performance of your Facebook Ads, here’s what you need to be looking at and reviewing. 
TikTok has grown massively in popularity in the last few years, with many businesses now seeing it as a great opportunity to market their businesses to a wider and younger audience. 
With other social media platforms now trying rival TikTok’s success with their own take on what the app has to offer – think Instagram Reels – TikTok has remained able to hold its own in the changing climate of social media. 
As TikTok becomes a bigger part of the marketing plan for businesses, there’s a need for engagement from the platform. But when should businesses be posting their videos onto the platform? 
Here are the best times to post on TikTok. 
Use Your Insights 
Whilst there is an overall best time to post onto TikTok, it can vary based on your business, and what your analytics tell you
If you’ve never done a social media audit before, the idea of it can be quite daunting to get your head around. You need to understand how all of your platforms are performing and how they fit with the strategy you set out at the beginning of your businesses journey on social media. 
If you need help with a social media audit then not to worry – here’s all the information you need in order to create a valuable, insightful social media audit that will help you build your following and your social media success. 
What Social Media Accounts Does Your Business Have? 
Firstly, you need to make sure you list all your social media accounts. Make sure you do a search for these accounts on each platform too so you can see if there’s anyone impersonating you. If so, you’ll need to report it and get it taken down. 
You also need to make sure you’re keeping track of your log-ins, so you’ll be able to easily access these accounts, even the ones you may not be using. 
Listing your social media accounts will help you discover platforms that may be worth you launching on, so you can expand your following and client base. 
When it comes to posting on your business page, you need to make sure you’re doing it at the times and on the days that get you the most engagement. 
However, many small businesses won’t have a dedicated social media team available to create and post content at these specific times. That’s why scheduling tools are an ideal choice if you don’t have the time in the day to make sure you’re logging on and posting at the right moment. 
A lot of brands use scheduling tools to post on social media no matter how big or small they may be, so you should consider using them for your business too. 
What Are Scheduling Tools? 
Scheduling tools allow you to schedule your content ahead of time, so that it goes up at the time you need it to, without you needing to log on and post yourself. These tools will allow you to pick a date and time for your content, so that it posts even when you’re doing other work. This will ensure you’re still posting at the optimal times, without needing to worry about taking time out to do it yourself. 
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