Posts from December 2021

So, your running social media pages for your business, but you’re looking to get them to become an efficient and vital part of your marketing strategy in the next year. But how do you do that? Whether you’re new to social media marketing or you’ve been doing it for years, results can be achieved if you follow these tips and apply them to your social media strategy over 2022. 
With more and more content being created, along with the ever-expanding elements being added to all social media platforms, attention spans are becoming shorter. A long form, text ad is not longer something that will grab most of the user’s attention and will most likely be scrolled past and ignored. Facebook Ads need to be eye catching and are a cost-effective way to market your business on social media. You can even create a ‘lookalike’ audience if you run Ads on FB, so you’ll be targeting similar people, giving you the chance to expand your audience beyond your targeting.  
If you own a business, it’s often expected that you have at least one form of social media. Whether it’s on a site specifically tailored to the more professional side of things such as LinkedIn, or one that is used mainly for interaction, connection and personal updates like Facebook, your business should have an online presence. However many business owners start their social media pages and see no immediate response, or find that they don’t have the time to run their page along with their business, which makes them believe that social media doesn’t work for them. However, it can and will work if you do it right, and one of the best options available to you is outsourcing. 
Outsourcing is the process of handing your businesses social media accounts to a company that is trained with the expertise to successfully manage each of your pages. Following tips from online ‘gurus’ and using companies that haven’t proven that they themselves know how they can help you is not likely to give you success. Instead go for a company who has tried and tested different methods themselves and found the solution to increasing engagement and growth and social media, so they can help you make positive progress online. 
Facebook has over 2.7 billion active users, so advertising your business through Facebook is a great way for you to advertise to new audiences and grow your business page. By advertising through Facebook, you can really target the people you want to attract to your business and find potential new clients. Here are a few benefits of using Facebook Ads to improve your growth and visibility on social media. 
As already mentioned, Facebook Ads allow you to really target your Ads towards the audience you want to see it. Micro-targeting your audience will mean you can draw in new customers who fit the demographic your business is aimed towards. You can target on such areas such as gender, age, location, interests, recent purchases and life events (such as a wedding, having a baby etc). Precise target audiences mean you can refine your audience and make sure you’re advertising to the people most likely to interact with your business, improving your growth. Facebook Ads are great for this, as other sites such as Google don’t offer such detailed demographic targeting. Unlike more traditional forms of advertising, you aren’t just advertising to everyone – you can pick your audience and target your brand to really appeal to them. 
YouTube has become a great place for businesses to market their services and content aside from the traditional forms of written social media. However, getting started can seem daunting, especially when many of your competitors are likely to have already optimised their YouTube channels into successful outlets for them to promote themselves. It is possible for you to become one of the leading channels in your industry if you follow all the correct steps and knowledge that's already out there. Follow the tips and tricks in this blog and you’ll begin to see your YouTube Channel flourish. 
Firstly, you have to create the content. A great way to get started is to plan what you’re going to talk about, and how. What are the current trending topics in your industry? Finding out what’s currently doing well within your industry means that the title and thumbnail become slightly less important as they’re only small elements to your video – the most important part and what people really want to see is the main content. Make sure your content is concise, understandable and planned out. Don’t just turn the camera on and record – this can lead to you forgetting what your line of thought may be or going off  
LinkedIn allows you to make business connections and build up a professional profile. On LinkedIn, you’ll be able to build a rapport with these connections and create solid business relationships. But how do you generate these connections and leads? Where do you start? You need to optimise your profile and use of LinkedIn if you want to make a lasting impression, and here are some tips to get you started. 
There’s wealth in your network, and growing it has never been easier than now. LinkedIn allows you to find like-minded people in your industry who can become vital business connections in future. When you first start on LinkedIn you want to make connections, so even connecting with family and friends will give you a head start. When you reach over 200 connections, you’ll start getting noticed on the platform, and see your network begin to grow. When you make a connection on LinkedIn, write why you’re connecting. Look over the profile of the person you’re looking to connect with, so you can tell them what about their business or profile made you want to connect with them. LinkedIn is the right place to have business conversations, so telling someone why you’re connecting will already begin to build a relationship for you. More connections will show you’re trusted and will build your name in your industry. 
Email marketing campaigns allow you to build relationships with leads, customers and past customers. Attached with the right message, emails can become one of your most impactful marketing channels. 
Email marketing campaigns are used by some of the largest businesses in the world. However, email marketing isn’t just for big brands. In fact, email marketing is one of the best marketing methods available for small businesses with strict budgets. 
By adding email marketing campaigns to your marketing strategy, you can connect with your target audience through their inbox, at a time that is convenient for them. Below are some of the reasons you need to integrate email marketing into your content strategy. 
Over the last decade, Instagram has developed into becoming an essential form of social media for all businesses. With 112.5 million users (2020), Instagram is the place to be if you want to make your business a success on social media. You can convert your account into a business one, and Instagram will provide you with insights and tools to help you grow your business on the platform. Here are some ways you can use Instagram to its full potential. 
Interaction is key on Instagram. Even simple comments on posts by people in your industry, or by other businesses will help you to build strong relationships and be visible to your audience. If your audience sees you consistently appearing in comment sections, or in people likes, you may draw in new followers. Interacting with followers in DMs will also help you to build good customer relationships. Make sure you’re professional at all times, and don’t over-do your interactions with other users, as they may not want consistent comments on every post – a simple like will often be good enough. 
Its crucial to stay ahead of your competition by researching the future social media marketing trends and implementing them in your marketing strategy. Businesses will miss out if they are still using outdated or ineffective strategies to reach their audience. This blog will give you 5 social media marketing trends for 2022, to prepare your business for the upcoming challenges and stay ahead of your competition. 
Live Content 
Lives, reels, and podcasts are becoming increasingly popular due to the covid-19 pandemic and will continue to be popular in 2022. Research shows that consumers spend three times longer watching live video than they do watching pre-recorded video. 
Live video is more engaging, as the audience get behind-the-scene insights into your business and feel they’re a part of it and can influence the content, rather than just passively watching.  
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