Posts from January 2022

If you want to engage with your target audience, you need to create content that makes them sit up and take notice. Attention grabbing content is the perfect way to do that, while also getting people talking about your products or services through useful information, tips, tricks, and tutorials. For content to be truly effective, it needs to serve your audience’s needs as well as your business goals. 
In this blog, we’ll explain how businesses can make their content attention grabbing to send their engagement rates through the roof… 
Hashtags have been a big part of social media for many years. They’ve become a place where likeminded people can discuss topics that all engaged with whether it be an event, tv show, product or really anything that people feel is worth putting into the hashtag category. 
Instagram hashtags have become increasingly popular and are now an essential part of many businesses marketing strategy on social media. But why are they so important? How can your business use them? This blog will tell you all you need to know about hashtags and why they should become a part of your social media strategy.  
When you sign up for LinkedIn, you have two options – you can either stick with a free account, or upgrade to a premium one. Both offer various features, but which one should you be using? Can you run your personal or business account just on the basic features? Here are some of the differences between using a free LinkedIn account and a premium one. 
Both accounts let you create a profile that allows you to show your professional identity. You can list your achievements, your education, and publications you may have and can list previous jobs you’ve done. You are also able to write your own personal statement that will tell the audience a bit about yourself and how you work, what your current line of work requires and what your experience is. 
Free LinkedIn accounts are great for beginners who are looking at how to navigate the app and work out all its features. It’s a great tool that you can  
It’s not uncommon to see the ‘Rejected’ message appear next to your Facebook Ad. Usually, this means that you must edit something within your ad or change the target audience selections. 
Keep reading as we’ll guide you through the top reasons why your Facebook Ads get rejected. In addition, we’ll cover why ads don’t get approved and what you should do if they get rejected. 
Facebook has an extensive list of restricted content in its policies. For instance; ads that use Facebook brand assets, ads with poor positioning, like inaccurate product descriptions or irrelevant images etc. Restricted content is allowed but must follow certain rules and is often based on your location. Whereas, prohibited content for example; drug-related ads, misinformation, or sensational content is never allowed on Facebook. If your ad breaks any of the rules, it runs the risk of being rejected or severely under-served. 
If you run a business and have a presence on Facebook, it’s likely that you’ve seen or thought of ways that would be best to market your business on there. If, however, you’ve tried and it hasn’t worked out for you, it probably makes you believe that Facebook Marketing simply doesn’t work for your business, and that it’s pointless trying to use your own money to run ad campaigns, or post engaging content to attract clients. 
Whilst that idea is understandable, Facebook marketing is a viable option for all businesses looking to expand their presence on social media. It takes time, but once you’ve found a way to get results, you won’t look back. 
Many businesses have seen results from Facebook Marketing that they likely wouldn’t have received had they not decided to promote on social media.  
Instagram Reels are a new element of Instagram, but one that has taken off with many users and businesses. They work in a similar way to TikTok’s, allowing users to create short videos that are under a minute long to display themselves, their business or anything else they choose to present online. Video content has become a big part of Instagram in the last few years, with both IGTV and Reels transforming what once was a platform for static images or videos that were displayed on your profile. 
As audiences know what content will work for them and what they’re not interested in, it’s important that you find out what your target audience is looking for from your business. If your content isn’t relevant to your industry or your business your followers won’t be interested in your reels. You must strike the right balance between your business and using new marketing tactics, and you can learn how to do that in this blog post. 
Research has shown that 85% of businesses now use video as a marketing tool, with 92% of marketers agreeing that it is an important part of their marketing strategy. From this data you need to be considering your options going forward. So, here are 5 reasons why you should be publishing video content on your social media platforms. 
Grab Their Attention 
Generations are changing and having a picture or a piece of long form text as a creative won’t grab their attention anymore on social media. Whereas, video is a fantastic way to hook your audience, as video content holds the viewers’ attention 5x longer than an image or piece of text. 
Video allows you to be concise and capture the viewers' interest in the first few seconds. It’s important to make sure that in the first split second of your campaign, you can attract people’s attention and make them stop scrolling through their feed to pay attention to your brand. This lies in your ability to condense information down into easily digestible snippets of content that is  
Facebook Insights is a great tool to help you understand how your content is resonating with your audience and how your page is growing. The Facebook Insights tool is also constantly updated to reflect your page’s developments and any patterns that may form, providing you with a great overview of how your Facebook strategy is performing. With so many different data-points available to measure such as Likes, engagement, reach, and demographics, you’ll be able to determine the best time of day to post, the best day of the week to post, and what type of content is most popular. 
To access Facebook Insights, you'll need to go onto your business page. Click on "Insights," located on the sidebar to the left of the page. You'll land on the "Overview" page which features a dashboard with information on any given day about your most recent posts, Facebook likes, reach, actions on page, the gender and age of your audience, and much, much more. It may look overwhelming, but it is easy to navigate. 
An important thing you can learn from Facebook Insights is what type of content is likely to go viral. With the data collected form Facebook Insights 
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