Posts tagged “Facebook ads”

Advertising on social media has paved the way for businesses to grow their audiences, make more sales and see growing success. Facebook is one of the markets leaders when it comes to such ads, providing a platform that makes the creation of ads a relatively simple process, and gives valuable insights into your performance – allowing you to make tweaks to improve the performance of your ads as they run. Facebook Ads also have the highest ROI for social media advertising, making it a key component in a digital marketing strategy. 
If you don’t think Facebook Ads will work for you – think again. Here’s why your business should be advertising on Facebook…. 

Audience Reach 

One of the best things Facebook offers you is unparalleled access to your audience – with 3 billion worldwide users, you target customer will definitely be out there, waiting for a business just like yours to solve the problems they’re having with a product or service that matches their needs and requirements. 
Facebooks targeting capabilities are one of the most attractive parts of choosing Facebook over its counterparts, allowing not just the most basic levels of picking your ideal customers characteristics, but micro-targeting options that narrow down the size of your audience to help you not only with costs, but also ensures you mostly reach the audience who’ll be likely to make a purchase. Facebook has data on all of their users – such as age, gender, job - that makes targeting a simple process, with audience segments further boosting the suitability of the people your ads are displayed too. These segments include such things as income, behaviour, education, interests – metrics that can be leveraged to give your business a better chance at converting users. 

Brand Awareness 

Facebook Ads appear on feeds, and make audiences aware of your business whilst they’re scrolling through said feed. Ads that are creative, attractive and stop users in their tracks further help with this brand awareness even if the user doesn’t convert to a customer straight away, but interacts with the ad in some capacity. Ad are your chance to make an impression, and sticking in the minds of users is imperative if you want to grow your presence on social media. 

Analytics & Insights  

It’s pretty likely you’ll already know that checking your insights and analytics is one of the key components to social media marketing. Facebooks Ad Manager offers you information on clicks, cost per click, reach and impressions, letting you know what is or isn’t working with the ad so you can make the changes needed to keep expenses low and retain your customers. These are real time results that must be checked and tracked regularly so you can analyse your ad performance over time. 

A/B Testing 

A/B testing can be a huge help to advertising on social media – allowing you to make different versions of the same ad and review the results to see which performs best. Facebook offers this as a specific feature, with the ‘winner’ of the A/B testing becoming the ad that’s displayed Facebook wide. This style of ad helps you test strategies, and gives you the options of using different variables to figure out the best way to go forward with your advertising methods in future campaigns. 

Mobile Optimisation 

Facebook Ads are optimised for mobile, and with 98.5% of users using mobile devices to open Facebook, meaning you won’t have to worry about making different ad formats in order to fit with both mobile and desktop devices. Mobile optimisation provides a seamless and engaging experience for users and advertisers, allowing you to reach your target audience whether they’re at home or on the go. 
Facebook Advertising is a huge part of what makes social media marketing a key part of strategies for many businesses looking to excel their digital presence. Start your journey by creating an ad today! 
Facebook has over 3 billion users worldwide, and advertising on the platform can bring you a lot of sales and new audiences if done correctly. Facebook ads are one of the most popular forms of social media advertising, and can be a huge part of your digital marketing campaigns. 
Here are 5 reasons why you should consider Facebook Ads… 
Targeting options on Facebook are some of the most advanced, with businesses being able to go for specific interests to narrow down audiences more than they already have by looking at things such as gender, age, location and job. Targeting is such a highly important of creating great ads due to its ability to make sure you’re reaching the exact people you want engaging with your business, giving you a better ROI. 
Digital Marketing is a broad term, and encompasses many different elements – two of the biggest being social media marketing and email marketing. Both are popular with businesses looking to attract more customers beyond the traditional forms of marketing, and have seen great results for those choosing to go with these forms of digital marketing. 
Social Media Marketing and Email Marketing can both link to boost their performance on their respective platforms, whilst also tying your digital marketing efforts together. Here’s how you can link both platforms together to create a winning strategy for your business. 
Facebook has over 3 billion users, meaning your target audience will be out there, waiting for a product/service just like yours to solve their problems, and Facebook Ads are the perfect way to get out in front of your target audience. 
This form of PPC can be of great benefit to those who optimise their campaigns to get a ROI that far outweighs the cost of running the ad, but some people often find themselves running into trouble with their campaigns due to mistakes that can be easily avoided. 
Here’s 5 common mistakes you need to avoid with your Facebook Ads… 
Happy 2024! As we enter the New Year, we can expect lots of updates coming to social media as 2024 progresses, and have started to see updates being rolled out this January. 
Here’s all the social media news this January. 
Detailed Targeting Options To Be Removed For Facebook Ads 
Meta have announced certain targeting options are to be removed from Facebook Ads due to low usage, being too specific and causing issues due to sensitive topics such as race, ethnicity and health. 
Retargeting campaigns are designed to engage any customers who have previously shown some interest in your business’ website or app but haven’t yet converted into a client. 
77% of marketers use retargeting in Facebook and Instagram advertising, so there’s no better time to start you retargeting efforts than the present. Retargeted customers are 70% more likely to convert, meaning there’s a world of potential customers out there that you could be reaching. 
Here’s your guide to Facebook retargeting campaigns. 
Facebook Ads allow you to promote your business beyond the traditional forms of advertising and marketing, giving you the opportunity to push your products and services to a wider audience using social media. 
If you haven’t started using Facebook Ads yet, then there’s no better time like the present to get your business marketing on socials by using ads on the platform. Setting out may seem like a big task at first, but when you know what you’re doing it can make the whole process a little easier. 
Here’s how to get started creating Facebook Ads. 
When you elect Facebook as your business’ chosen platform for your social media marketing, you need to be able to promote and market your business effectively whilst also creating a connection with your audience and building up a loyal following. 
Promoting your business on Facebook doesn’t have to be difficult, however it can be tough to know exactly where to start – especially if this is your first foray into the world of social media marketing and using the tools Facebook has on offer to aid businesses with building a presence online. 
Here’s how you can use Facebook to promote your business on social media… 
Your Facebook Ads are an important part of your marketing efforts, and when they’re created well, they can become a key part of your online sales and engagement strategy. 
Roughly 19% of global ad revenue comes from Facebook Ads, with a user on average clicking on 12 ads each month. 
But how do you create an ad that performs well? Here are some tips on how you can start writing and creating a great Facebook Ad. 
Facebook offers businesses options to use paid ads on the platform – these are Facebook Ads and Boosted Posts. Both work to “promote” your business, increase reach, engagement and sales, but have different properties to help you reach your ideal audiences. 
But which is best to use for your business? Here’s all you need to know about Facebook Ads and Boosted Posts. 
Boosted Posts 
What are Boosted Posts? 
Boosted Posts are where you can create ‘adverts’ directly from posts you’ve put onto your Facebook Page. They help to engage audiences that already follow you – anything from comments to interacting with the media within the posts counts as an engagement, and these kinds of posts are more likely to be shared, helping to reach new customers. 
When you look to promoting your business using social media, Facebook is a platform many will turn to in order to build an audience, reach their target audience and grow their following. 
Facebook is a great site to use, with many tools available for business owners to get to grips with and take advantage of if they want to see their social media marketing efforts flourish. 
Here are some top tips on how you can use Facebook for your social media marketing. 
So, you're a business owner, and you've been pumping resources into PPC ads but the returns just aren't showing up.  
Well, it might be time to reconsider who's handling your advertising efforts.  
Here are five reasons why you need to fire your ad agency. 
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