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Is AI The Way Forward For Digital Marketing?

Posted on 22nd May 2025
 
The 2020s has seen a huge increase in the development and usage of AI – and in 2025, the majority of social media platforms and search engines, especially Google, have made sure to implement AI features in some way. 
 
But is AI the way forward for digital marketing? Whilst there are benefits to the AI boom, there’s also concerns about the impacts it will have on digital industries, as well as ethical and environmental issues that may arise. 
 
In this blog, we’ll look at the pros, cons and future of AI in the world of digital marketing. 

Pros Of AI In Digital Marketing 

Predictive Analytics: AI can have valuable impacts on your analytics, by predicting future outcomes of campaigns by collecting and analysing your current data quickly. It will allow you to make faster, better decisions about the content you’re creating and boost your response to future trends. 
Time-Saving: Starting with the pros, AI can be a time saver for businesses who are looking to post on social media but don’t have enough hours in the day to sit down and create content themselves. Whilst there are drawbacks to this (which we’ll get to later), AI can provide a helping hand to those who want to create a digital presence online quickly. Giving some information about your business and style of post to an AI system such as ChatGPT will help it to create a post that’s relatively branded to your business’ message – and can speed up the launch of your campaigns. 
 
Customer Experience: AI Chat Functions allows your audience to get instant answers 24/7 to frequently asked queries, but also with a chance to provide human interaction if it’s still required towards the end. On Meta platforms, simply set up Business AI in Meta Business Suite, select which topics you want AI to help with, connect your business portfolio and set up AI. You can then add further recommended information to make responses more accurate – when using Messenger, you can view and manage AI chats in your inbox in Meta Business Suite, and will be able to see when an AI chat is happening as it will be labelled as AI active. Messages will also be labelled as "Generated by AI". 
 
Ad Campaigns: Struggling with Ads? Sites like Facebook offer something called Advantage+, which is made to ‘improve efficiency’ and help you reach your business goals by applying AI across your campaigns. Whilst this can be helpful for businesses looking to quickly put out an ad campaign, it can have it’s set backs if you’re not familiar with how to use it alongside human-created campaigns. 

Cons With AI In Digital Marketing 

Personalisation: Whilst AI can be great for creating content, it also removes authenticity and personalisation – which can get you lost in a sea of other businesses using the same AI methods to create their content. Being able to produce content yourself, whether you do it in house or outsource it, can help you stand out from the crowd and attract an audience who are looking for a business that genuinely is talking to them, understanding their needs and helping to provide a solution to a problem that they’re having. Adding a little human emotion can aid in making content feel less generic, and can be the thing that hooks in an audience member, rather than leaving them scrolling on by. AI driven content can save time, but that doesn’t always mean it’s the best available option. 
 
Ad Campaigns: We’ve spoken about the pros of using AI in ad campaigns, but what are the cons? Well, ad-campaigns have been able to be successful prior to the roll out of AI applied systems and sometimes, these systems may not get things 100% correct. You should know your audience demographics the best, and if you already have a content style that matches with your business’ branding then you shouldn’t need to use AI at all, or too much, when you’re creating an Ad. There’s also the ethical concern of trust – when it comes to your ad creative, you need to ensure that your graphics and accompanying text represents your business 100% truthfully, and makes no false claims or shows no false or enhanced products. Your audience need to be able to trust that what they’re being sold is the real deal. 
 
Brand Voice: Heavy reliance on AI for your content can dilute your brand voice – making you fall behind other businesses in your industry. What makes you different? What makes you stand out? Your brand voice can help to assert this to your audience, giving your content a unique style and personality in a highly competitive digital landscape. 
 
Environmental Concerns: People are becoming more environmentally conscious – and AI systems use a lot of energy and creates electronic waste, which can have significant impacts on the environment. Sustainability has risen in recent years, with PwC research finding four fifths or people are willing to pay more for sustainable goods – so, if your products are sustainable, using AI can directly go against potential practices that your pride your business’ products or services upon. 
AI isn’t going anywhere anytime soon, and as more and more platforms begin to introduce it into daily social media habits, creation and searches, it can be difficult to avoid it altogether. Whether you fully lean into using AI, decide against it completely or want to find a happy medium – there is a role for it building in the digital marketing space, but where it will end up is yet to be seen in the future. 
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How AI is Changing Social Media Marketing

Posted on 20th March 2025
 
 
 
 
AI is rapidly transforming the way businesses approach their social media marketing. Artificial Intelligence has become a key tool on social media platforms and for many businesses it’s now a necessity for them if they want to continue to be competitive. 
 
The use of AI is evident across social media platforms – whether that’s through chatbots or content creation itself. Each platform is racing to become the leader in AI usage, testing and introducing features at a fast pace to put themselves at the forefront of the market. 
 
Here’s more about how AI is changing Social Media Marketing. 

Automating Customer Interactions 

Chatbots powered by AI are changing the way businesses interact with consumers on social media. Acting as virtual assistants to your business, these chat bots can provide help, answer questions and, if needed, connect people to a live chat agent when required. Unlike a regular customer service agent, AI chatbots are available 24/7 – ensuring that customers receive instant, timely support whenever they require it. Businesses of all sizes have started to adapt to AI chatbot models, which can be used to guide a customer’s journey and give them a more seamless, faster experience. Facebook Messenger and WhatsApp are just two places that use AI chatbots on social media to help audiences and businesses speed up their processes. 

Enhanced Advertising 

Advertising is one of the biggest areas where AI is making a difference in social media marketing. Traditional advertising often requires trial-and-error processes if you’re just starting out. AI features, like Metas Advantage+, combines what customer knowledge you have with AI to ensure you’re reaching relevant audiences and have highly optimised campaigns. If you aren’t looking to use something like Advantage+, then ensure you turn the feature off at each step of your campaign where Facebook has toggled the usage of it on - allowing you to design and set up your campaign the usual way. 
 
Marketers have also started to use generative AI to create their campaigns – but there are ethical issues that can arise here. Whilst not necessarily required, not disclosing where AI has been used can actually harm businesses in the long run – you have to make sure what you’re presenting, whether visually or in the copy, is true to what you’re advertising – which is why using generative AI is still a divisive topic, even if the platform you use offers generative AI features itself. If you do choose to go down this route, make sure you keep a close eye on what is being generated. Meta will add a label to images they deem to be made with AI, and noting where it has been used yourself will give audiences transparency, helping them to decide whether they want to take a chance on an AI generated Ad campaign image. 

AI Generated Content Creation 

Content-creation can be time consuming, especially for small businesses with a few employees all focusing on different tasks. AI powered tools can now help to create post copy, blog wording, closed-captions and more, becoming a useful tool for businesses looking to hold a consistent posting schedule whilst putting the majority of their focus onto other tasks that require their full attention. However, whilst using AI can speed up the process, it has its limitations. Audiences appreciate authenticity and a human touch, and AI shouldn’t be solely used in place of creating the posts yourself. You can combine the efficiency of an AI tool with your own ideas – using AI to form the post but letting yourself reword and rewrite sections where they don’t align with your brands style or voice – adding a little bit of personality into an otherwise computer-generated approach. 

SEO Usage 

AI is also having a big impact on SEO, with algorithms now analysing user behaviour, trend an engagement to decide which content get displayed. AI makes things more user-centric, helping search engines tailor their algorithms to the most relevant content online It can also help businesses make their content more SEO-friendly, helping to discover where key words can be used, monitor backlinks and allowing you to continue to shape your SEO and AI strategies to be more user-friendly and aligned with the current scope of SEO. 

What Are the Issues With AI? 

Whilst AI on the surface sounds like a great thing to introduce to your marketing strategies, and whilst its being pushed to the forefront of digital marketing, it doesn’t come without it’s concerns and issues. Firstly, the use of AI comes with environmental issues – especially with generative AI, which has been a controversial topic when it comes to it’s power usage and energy consumption. There’s also concern over the job market, and whether the growing popularity of AI will eventually end up taking over digital jobs – again, hindering the human element that has managed to produce engaging content for years prior to the AI boom. We’ve already discussed concerns regarding transparency and the disclosure of AI content, which could affect brand trust from audiences if they would rather shop or engage with a business that isn’t using AI. Forbes Advisor research found 59% of Brits had concerns about the use of AI – 37% had issues over the ethical implications and potential misuse, 42% were concerned about dependence on AI and 39% had concerns over AI being used to make decisions without human involvement. 
AI has become an ingrained part of social media and digital marketing, and whilst there are many positives to its continuing rise, there’s also understandable hesitation towards embracing it entirely. Whatever you choose to do, AI is becoming difficult to ignore in the digital field – and it’s only likely to gain more prominence in the coming months and years. 
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Social Media & Digital Marketing February 2025 Roundup

Posted on 27th February 2025
 
2025 is well underway, and now we’ve reached the end of February - which means it’s time for another social media and digital marketing roundup! 
 
Here are all the stories from this month! 

Meta Updates Advantage+ Ads 

Meta have revealed new features and updates to their Advantage+ Ad campaigns, continuing to grow their focus on AI tools and solutions. They’re currently testing a streamlined Advantage+ campaign setup to help shopping and app campaigns benefit from AI optimisation. They’re also introducing an Advantage+ leads campaign, which now lets advertisers find the highest-quality leads using AI. Opportunity score will be expanding to more advertisers, letting users improve their campaign performance using recommendations from Facebook, including AI optimisations. 

Threads Performance 

Threads has reached 320 million monthly users, and with ads being slowly tested and rolled out on the platform the site’s growing audience is certainly something to keep an eye on. A survey by Sprout Social discovered that 53% of marketers are using Threads, with 23% looking to add it to their upcoming strategies. In Buffer’s analysis of 10 million posts on both platforms, Threads actually drove more engagement than X – with a 6.25% engagement rate compared to 3.6% on X. 

Text-To-Speech Introduced on Shorts 

Don’t want to do your own voiceovers? YouTube have rolled out text-to-speech on IOS for Shorts, currently allowing 4 different voice options for users. The feature has been popular on TikTok for some time, with YouTube quickly optimising their Shorts feature to continue to challenge the popularity of the platform – especially during a turbulent few months for TikTok, especially over in the USA. 

TikTok Marketing Calendar 

TikTok have released their 2025 marketing calendar, allowing users to see key dates, events and trends that are currently ongoing so they can leverage engagement and take advantage of the current landscape of the platform. TikTok provides quarterly overviews, but you can print out an overview of the whole year with important dates highlighted. 

Instagram Adds New Metrics 

Instagram has added new metrics to their system. Called Views Over Time and View Rate, Instagram now lets you see how many views your content is getting compared to your average viewership, if your views are coming from followers or non-followers and what percentage of people continue watching after the first 3 seconds. They are also providing tips to users, letting them know about their reels performance and if it’s resonating with viewers – helping to shape your marketing plans for Instagram going forwards. 

Introducing Edits 

Edits, a new app by Instagram, was introduced last month – and now we have more information on what you can actually do using the app. Designed essentially to be a CapCut competitor, Edits works in a very similar way – allowing users to streamline the process, turn static images into videos using AI, add captions and have enhanced video quality. They’re also teasing a future feature, allowing collaborators to leave comments in real time to help improve videos before they're posted. 
That’s all for February! Have a great March and remember to keep an eye out for any updates over the next month…. 
 
Finally, your social media tip is: One of the biggest misconceptions I hear is that Facebook ads should start delivering instant results the moment they go live. It’s like expecting to plant a seed and have a tree grow overnight—it doesn’t work that way. 
 
Here’s the truth: ads need testing and optimisation to perform. When I run campaigns, the first thing I focus on isn’t instant sales—it’s gathering data. 
 
➡️ Is the targeting right? 
➡️ Are people engaging with the ad creative? 
➡️ Is the message connecting with the audience? 
 
This testing phase is where the magic happens. It’s where you figure out what works and, more importantly, what doesn’t. Then you tweak, adjust, and refine. 
I’ve seen campaigns that started slow but, after a few tweaks, turned into major wins. The key is patience and a willingness to dig into the numbers. Ads are a process, not a quick fix. 
 
So, if your first ad doesn’t deliver instant results, don’t panic. It’s not about the quick win—it’s about building a campaign that delivers sustainable, consistent results over time. 
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How To Generate Leads On Social Media

Posted on 20th February 2025
 
 
If you’re looking for leads, you need to have a quality strategy in order to generate them. Social networks all require different forms of engaging, compelling pieces of content and ads that hook in audiences and bring you the leads you require to take your business and social media marketing to the next level. 
 
In this blog, we’ll discuss how you can generate leads on social media… 

What Is Lead Generation? 

Lead Generation is where you use marketing strategies to retrieve information about your audience – such as through forms or signups – which can help you identify interested audience members and contact them, building your relationship and potentially finding you brand new clients. 

Optimise Your Profiles 

Your pages are the first point of contact for potential customers, and therefore you need to make sure your profile communicates what your business is, what you offer and how people can reach you. Here are a few things you can: 
 
• If you have a logo, use this in your profile picture; if you have a headshot, use this. Either way, your images need to have a high quality, professional appearance. 
• Write a compelling bio that uses relevant keywords, communicating to your audience what you do and your business' tagline. 
• Link to your websites landing page or a form. 
• Include your contact information so potential leads can easily reach you; this should include your location (if you have a physical store), your phone number and your email. 

Engaging Content 

How will you generate leads if you’re not posting? Your content is key to attracting an audience and keeping them engaged – the more value your content has, the more likely it is that people will want to purchase from you or work with you. The type of content you produce will have to align with your business’ style, goals and brand voice: you can try educational content, go behind the scenes, share user generated content, carry out polls and surveys or host live videos or webinars that get your audience interacting in the moment. Eye catching visuals and compelling copy will help to draw in new leads. 

Use Lead Magnets 

A Lead magnet is a free incentive that encourages a user to share their contact details with your business in exchange for something that will, as mentioned, provide them value. Examples of a lead magnet include e-books, exclusive discounts, free trials or demos, webinars or giveaways. You can promote these through your posts and ads to drive sign-ups. 

Run Targeted Ads 

Ads can be staple of your lead generation campaigns when done correctly. On Facebook, you can create lead generation campaigns by directing audiences to a form, to message you or to call you. Meta says that in 2023 over 1 billion instant forms were submitted through ads – so, if you weren’t considering it before, you definitely should now. 
 
If you’re directing them to a landing page like your website, make sure it’s user-friendly, professional and easy to navigate. You’ve managed to get someone interested enough to click on your call-to-action, so don’t fall at the last hurdle with a website that’s not up to the same standard as your social media accounts. 
Generating leads on social media requires time, a good strategy, consistency and lots of valuable content. By optimising your profiles, creating engaging content, leveraging lead magnets and targeted ads, you can turn your followers into loyal customers. Start practicing these ideas today and watch your business grow! 
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5 Things You Can Do To Improve Your Facebook Ads

Posted on 13th February 2025
 
Are you currently running a Facebook Ads campaign? 
 
If you are, but it’s not working out well, or if you think you could make improvements but don’t know where to begin, then this blog is for you. 
 
Facebook Ads can be a huge source of success for your business if they’re optimised right. Here are 5 things you can do to improve your Facebook Ads. 

1. Audience Targeting 

Your target audience is the key to getting your ads working. If they’re not seeing your ads, then you won’t be getting the sales or clicks you’re looking for. Check to see who your ads are being targeted towards against your ideal customer, and see if they match up. If they don’t, then use Facebook’s targeting options to ensure you’re reaching the right people. 
You can choose their gender, location, age, interests, job titles etc – anything that aligns with your target customer. If they do match up however, it could mean your audience size is too small. Whilst it’s better to be specific with your targeting, it can also be an issue if you’re too specific. Shrinking your audience size down too much will mean your ad won't be shown to enough people - impacting your click through rate and sales. By taking advantage of Facebook’s targeting options, you will be able to fix any issues with your ad’s audience, improving your reach, impressions, click through rate and sales. 

2. A/B Testing 

If your ad isn’t performing, then A/B testing is a great option for ensuring you’ll get a return on your investment. With A/B testing, you’ll change one ad variable and run separate ads at the same time – analysing the results afterwards to see which worked the best (or if you use Facebooks A/B test function, they’ll select the best performing one at the end of your test period). Changing anything like the graphic, wording, headline, audience etc might be the key for taking an ad that currently isn’t working at its best to an ad that brings in more clicks and sales than you predicted. You can’t assume which ad will be successful, which is why A/B testing is such an important step in running Facebook Ads. To read more about A/B testing, click here. 

3. Set Your Goals 

It may sound simple, but knowing what you want to achieve from your ad makes the entire process easier, and more likely to bring you your desired results. Aimlessly going in and setting up an ad with no plan, no idea what you want from it and minimal understanding on how Facebook Ads actually work will not work out for your business. Instead, set your goals before you go into creating an ad, which will help you with each step of the process. The type of campaign you select has to align with your goals – want website visits? Use a Traffic campaign. Sales campaigns are great if you want someone to buy a product or service. Awareness campaigns are good for brand recognition. Having a clear cut idea of your needed outcome will also help you with tailoring the right message to your audience and creating a suitable visual component to go alongside it. 

4. Be Concise 

Your copy needs to be concise and to the point. You need to grab the audience’s attention instantly – telling them that you have a solution to their problems. Having great, eye-catching graphics and a clear message that work well together can make a great impression, and if you have the option, using video allows you to get even more of your points across outside of a long stream of text. Speak to their pain points, explain how you can fix it, and then tell them what they’ll gain from using your products. This gives your audience a straightforward overview of what you’re offering them, and is much more attention-grabbing than lots of text that takes a long time to get to the main point of the subject. 

5. Measure Your Analytics 

Your analytics are telling you how your ad is doing, but if you don’t pay attention to them then you’re just putting money into something that might not be bringing you anything back. This links to you knowing your goals – if you wanted sales for example, you can use your analytics to see how many sales are being brought in by the ad you’re running. If you want link clicks, look at how many you’re getting and what this is costing you. You analytics relate to everything we’ve already discussed – strengthen your targeting if your ad isn’t working, run an A/B test and compare your analytics, ensure you are getting a concise message across and set your goals so you know exactly what to look for. Keep a track of your metrics, so you can see when things begin to improve. 
Facebook Ads often are a game of testing and changing things until they work – you can hope something sticks, but that’s not always going to be the case. If you’re thinking of making changes to your campaigns, hopefully you’ll find these tips useful in turning a poor campaign into a winning one. 
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Facebook Ads: A/B Testing Your Ad Creative

Posted on 6th February 2025
 
When it comes to creating Facebook Ads, you may have run a campaign that hasn’t worked as well as you expected, or are thinking of creating a campaign but aren’t 100% sure on whether you’ve chosen the right ad creative. 
 
If you’re in this position, then you should use A/B testing. This allows you to change different elements of your ads, run them, and then analyse the results to see which one works the best for your business. 
 
Here’s how you can use A/B testing with your ad creative. 

What Is A/B Testing? 

A/B testing is the method of changing elements of your ad and then running both variants at the same time. The point is to see which variant works the best, and then to choose the best working ad to run on Facebook.  
This helps you keep your cost-per-click low, and means you won’t be wasting money on ads that aren’t performing or are giving you a much higher cost-per-click than an ad that may be successful if you run an A/B Test. 

Testing Variables – What Should I Change? 

To do an A/B test with your ad creative, you can change multiple variables, including: 
 
- Ad headline 
- Ad copy 
- Graphics 
- Type of Ad – static, video or carousel 
- Call To Action 
 
You should only change one variable at a time. If you run an ad with a different graphic, copy, and call to action for an A/B test, you’re essentially running an entirely separate ad. You can do multiple A/B tests If you want to try different things to get the best result from your ad, using the past results to create the ultimate ad that gives you the best return on your investment. 

How To Do An A/B Test 

To do an A/B test, select your campaign and on the toolbar, click A/B test. Then, you can select the variable you want to change. Alternatively, you can do this by creating your initial campaign, copying your ad in the ad level and changing the variable for however many ads you plan to test. So, if you begin by changing the graphic, choose the alternative graphics whilst leaving everything else the same and then you can publish your ad. To get a good idea of the result, Meta suggests that you run an A/B test for 7 days, but can also run it for up to 30 days to get a full scope of how your ad has been performing. If you want, you can then keep the best performing graphic, but change the copy to see which copy connect most with people. You can test as much as you like, but you shouldn’t constantly be testing these ads and spending more and more money when you could already have an ad that works perfectly well without the need for constant changes and tests. 

What Should I Look For 

If you’re using Facebook’s A/B test function, they will automatically select the best performing ad at the end of your testing and display it to all of your audience. If you do it in the ad level, you will have to judge yourself based on the goal you set out to achieve – whether that’s the lowest cost per result, link clicks or conversions. You can use this to determine your best performing ad – switching off the others so your budget is directed at the ad that’s bringing you your desired results. 
A/B testing is an important component in your paid digital marketing efforts, allowing you to get the best results from your ad campaigns, taking a poor campaign to one that becomes a key part of your business’s marketing strategy. Try it today and see how it works for your business. 
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What To Consider When Targeting Your Audience On Social Media

Posted on 16th January 2025
 
 
 
 
 
Social Media Marketing can become an important part of your overall marketing plans, but you’ll only start seeing results when you target your audience correctly. Not having an idea of who your ideal customer would be, or just posting content without considering a specific audience in mind will mean your marketing efforts won’t work as well as they could do if you’d targeted your content or ads at the right people from the beginning. 
 
With that in mind, here’s what you need to consider when targeting your audience on social media. 

Platforms 

You need to ask yourself which platform your audience is most likely to be on. This will help you decide which one you should use if you want the best chance of making your social media marketing a success. If you want to target a younger demographic, Instagram and TikTok may be the way to go. If you’re looking for other businesses, use LinkedIn. You may find older audiences on Facebook. Knowing which platform you’re going to use will also help you when it comes to creating content, e.g TikTok is video based, Instagram is image based. 
 
Now, lets look at the different types of targeting. 

Demographic Targeting 

One of the first things you need to think of is your audience demographics. This includes their age, gender, income, education and more, and creates an initial idea of who your ideal customer or audience member is. For example, you may have a luxury, makeup brand that you need to target. Therefore, you may want to select women, earning over £30,000 a year, in full-time employment and between the ages of 25 and 50. With this information, you can the begin to create a content plan that speaks directly to your chosen audience – you wouldn’t use Gen Z or Gen Alpha references or lingo if you’re targeting generations who are older as they won’t resonate with your message. Having a basic understanding of your audience demographics will then help you to form a bigger picture of the people you want to be interacting with and purchasing from your business. 

Geographic Targeting 

Geographical targeting is based on where your audience member lives. You need to think of the area your business is located in, or if you’re solely online where you ship to. This is particularly important if you’re running ads, as it allows you to select the location your audience is based in so your ad can be displayed to the right people. If you live in the UK and ship to the UK, then you’d make your targeting only aimed at those in the United Kingdom. If you also ship to Ireland, then you’d include that in your Geographic targeting. If you are a physical store based in Derby looking for visitors, you may only select Derby or Derbyshire as a location, or branch out a little further and include surrounding areas in the region like Leicester and Nottingham. When it comes to Facebook Ads, you can also change the radius around the area you’ve selected, allowing you to be a bit more specific if you want to target only a certain area of the city or county you’ve initially selected. 

Interest-Based Targeting 

Interest-Based Targeting is exactly what it says it is – targeting users based on their interests, hobbies and activities. As per our example, if your beauty brand is only using natural products, you may target those interested in natural or vegan products. You can also target interests like beauty, makeup or skincare too. Whatever your business is, you should know what your audience could be interested in so that you can define them further and figure out your messaging. Ads can also be delivered to those who interact with content similar to your own. Again, sticking with our example, if you have an audience who often watches beauty content, follows influencers in this field and frequently purchases makeup items, if you are running ad’s, you can target them to be shown to these audience members based off their online activity. 
Targeting is one of the most important aspects of marketing, forming the foundations that you’ll build your marketing plans on. Before you begin creating content, start by discovering who your audience is and decide what aspects you need to target to bring in the most engagement. 
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A Step-By-Step Guide To Creating Facebook Ads

Posted on 17th October 2024
 
 
As a business, Facebook Ads can be a vital part of your marketing strategy. Using Facebook Ads, you can transform the way your business uses social media, as it becomes a powerful sales tool along with a platform for engagement and reach. 
 
Here is your Step-By-Step Guide To Creating Facebook Ads. 

Create A Facebook Account 

If you don’t already have a Facebook account, you need to create one before making an ad. You’ll also need a Facebook Business Page in order to access Ads Manager. You’ll need to set up a payment method to actually run your ads, but when this is done, you’ll be ready to get started. 
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5 Top Tips To Promote Your Business On Facebook

Posted on 6th September 2024
 
Now that your business is on Facebook, it’s time to promote yourself so that your audience can become aware of your presence and begin engaging with you and your content. 
 
When done correctly, Facebook can become a key platform in your marketing strategy and bring you a lot of business and success from your audience. 
 
Here’s 5 top tips for promoting your business on Facebook. 

Optimise Your Business Profile 

You must optimise your business profile to ensure your customers are getting all the information they need about your business, improving your brand image, trust and boosting your chance of being shown to potential customers on social media.  
Make sure you include: 
 
- Your logo 
- Your ethos and slogan 
- Contact information such as an email or telephone number 
- Business location (if you have a physical store) 
- Your website 
- Opening Times 
- Business Page 
- Call To Action 
- Select relevant categories that best describe your business 
 
Having all of this information included not only authenticates your business and shows your audience that you are real, but it helps them understand a little bit more about what you do, who you are and how they can get in touch if needed. By ensuring your business page is fully set up and ready to go, you can then begin to move on to these further tips to grow your page into a valuable marketing tool for your company. 

Facebook Groups 

Facebook Groups have become a huge source of success for businesses using the platform for their marketing. In the last few years, 74% of creators have used Facebook Groups to build their communities, with over 1.8 billion users of groups every month – meaning your community is definitely out there, you just need to find them and make them aware of your brand. You should have an idea of who your target market Is and who your ideal customer is. Abiding by rules of the group, look around and join groups that align with your business and its values, that include all the right people you’d like to eventually convert into loyal customers. 
 
Brand awareness is key to building an audience – if people remember you and can recognise you, whether that’s simply from your name and logo or from the way you’ve been able to provide information on a topic they’ve asked about, that’s a great first step to making people aware of your business. When people become aware of your brand via a group, they’re much more likely to engage with you and your content, which could then lead to them liking your page and continue the interaction outside of these groups and onto your business page instead before making a purchase. It’s all about the customer journey, and brand awareness is a key component in this. 

Interact With Followers 

The art of social media is to be social, so don’t constantly use sales pitches when talking to your potential audience, interact with people you see as potential audience members using your brand voice and answer any question’s they have using your brand voice and industry knowledge. Interacting with your followers shows them that you care about what they have to say, want to help them understand any queries they have about their industries and solve their problems with a product you provide. Even if you’re simply thanking them for a great review, this fosters positive environment for both you, your customers and potential audience members who see you’re actively engaged with those within your community. 

Valuable Content 

When you have a business page you need to be producing valuable content in order to convey your message to the audience and boost engagement. Whether you are creating graphics, videos, focusing on live content or have another way to promote your business via your content, everything you post must be meaningful and have value that will be recognised and appreciated by your audience. Show your knowledge and expertise, balance your value posts and advertisement posts and make sure you’re looking at your analytics so you can work out when the best time to post. Don’t just focus on the timeline – reels and stories have also grown in engagement in the last year, with 57% of businesses noticing that including Facebook stories to promote their products and services is crucial to their success. 

Facebook Ads 

Facebook Ads have become a staple tactic for marketers who want to use the platform for business promotion. When done correctly, you won’t need to spend a lot to get big results, especially if your ad is optimised for mobile devices which accounted for 94% of sales in 2019. Facebook’s Ad platform offers you multiple different options when it comes to creating your advert, from the ad types to the creative you’ll be able to tweak and change things so it’s fully suitable for what you want your ad to achieve. 
 
One of the best thing Facebook offers is their ad targeting options. You can break the targeting down so it targets your ideal customer exactly, even having the option to select what interests they have to make your audience size perfect for your business and for your budget. 
Promoting your business on Facebook is a journey, and one that will take your time and attention to successfully be carried out. Why not try out these tips and see how they can help with business promotion on social media? 
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Your Guide To Digital Marketing

Posted on 8th August 2024
 
 
 
 
 
Digital Marketing is one of the best ways to get your business out in front of people in the modern world, and could launch you to success if you spend the time getting your strategy right. 
 
Knowing where to start with your digital marketing is important for ensuring you stay on the right track towards your business’ targets and goals. 
 
Here’s your guide to digital marketing for your business. 

Define Your Goals 

Setting clear goals sets the foundation of a successful digital marketing campaign. Without defining your objectives, you won’t be able to know how effective your campaigns are, ultimately hindering your ability to make changes when and where needed. These goals should be aligned with your businesses objectives and reflect your overall business plans – whether that’s increasing awareness of your brand, getting more web traffic, generating leads or boosting your sales. 
 
It’s important to break down your goals into small steps that can each be measured and analysed – such things such as setting timescales for specific metrics can help to make goals achievable and show you where things are and aren’t working. Defining your goals is something you have to consistently do as you evolve and grow as a business, and must be one of the core focuses of your digital marketing campaign as a whole. 

Identify Your Audience 

Understanding your audience is critical to your digital marketing efforts – knowing who you’re targeting, their values, their online behaviour and their pain points will help you tailor your messaging, choose the correct platforms and create content that resonates with them and solves their problems. 
 
Start by creating an audience/buyer persona – this will help you craft an idea of your ideal customer that includes all information you can think of about them, such as their location, age, gender, income, interests, potential problems your item could solve, purchasing behaviours and job. By defining these characteristics, your marketing can become more personalised and relevant. When you’ve identified your audience, you can then start creating the right content and anticipate their wants and needs, which is essential for creating a campaign that connects and engages your target market. 

Establish Your Budget 

Setting a budget for your digital marketing campaign is essential to ensure your resources are allocated effectively, and stops you from overspending on methods that don’t end up working out. Planning a budget well can help you drive the most money towards the channels you deem to be the most important and impactful, whether that’s pay-per-click advertising, creating content or email campaigns. Again, consider your goals and break down your budget for each with the allowance to reallocate this budget depending on each goals performance and as these aims change. 

Paid vs Free Marketing 

Strike a good balance between paid and free marketing methods is key to maximising how effective your campaigns are. PPC can provide results fast if done right – Facebook and Google Ads both proving popular with marketers – generating leads and clicks based on the information you provide about your audience. However it can be costly and take a lot of time to perfect if you’ve never been faced with creating your own ad, meaning other businesses swing more towards free marketing methods to get organic and sustainable growth without the financial impacts that can come with PPC. Having a balance of the both can help you figure out what works best for your kind of business, with pay per click helping to bring in sales or an audience that can then transfer over to your free marketing methods, working hand in hand to boost your visibility, income and brand awareness. 

Engaging Content 

Creating content is the backbone of your strategy – it’s what helps to hook audiences in, drives traffic to your page or website and builds brand loyalty and recognition. Understanding your audience is what really helps with content creation, and you must ensure the posts you put out are resonating with them. Whether your content is graphics, videos, blog posts, text based you need to stand out from the crowd and make room for yourself within a crowded digital market. Regularly published high-quality content helps build trust, establishes your brand to new audience members and displays what your business is really about. 

Keyword Research  

Keywords directly impact your SEO, so ensure your copy is rich – but not too overloaded – with important keywords that relate to your business and services. Effective keyword research involves understanding what your audience is likely to look for when searching for things your business has to offer, which you then need to include within your content so you can climb the search engine rankings and attract custom. You can regularly analyse data to see which keywords are emerging as popular phrases that you can then incorporate into your marketing strategy to enhance your visibility. 

Make Changes Based On Analytics 

Your analytics will show you how your campaigns are performing. The insights are valuable to improving and progressing your tactics, giving you opportunities to stay proactive with your digital marketing and make the needed changes and budget re-allocations when needed. It’s unlikely you’ll get it right first time, and that’s ok – using your insights and making tweaks can help you find the thing that starts to grow your audience and work well for your business consistently. 
Digital Marketing is a great way to bring your business to the forefront of people’s minds – get started on your strategy today and see what it can do to help your business. 
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What Facebook Ad Dimensions Do I Need?

Posted on 4th July 2024
 
 
 
 
If you’re creating Facebook Ads, then you must ensure the dimensions are correct so they’re displayed perfectly when they start running. 
 
With a variety of ad formats and placements that are available, understanding Facebook Ad Dimensions make the difference between a professional ad and one that appears unfinished or distorted. 
 
In this blog, we’ll take a look at the different Facebook Ad Dimensions for 2024, and discuss the benefits to running an ad campaign on the platform itself. 

Facebook Ad Image Dimensions 

There are multiple different options for images with Facebook Ads that vary based on the ad format you choose. 
 
If you’re using Feed Ads, your image should be a resolution of at least 1080 by 1080 pixels, or anything up to 30 megabytes. The minimum requirement for your Facebook Ad dimensions is 600 by 600 pixels, but there is no maximum size. Feed Ad image ratios go from 1.91:1 to 4:5, however if you’re using any stock images or you are advertising an offer then your image should be in the 1.91:1 ratio. 
 
For Facebook Ad Dimensions for carousel ads, file size can also be up to 30 megabytes, and at least 1080 x 1080 pixels in resolution. The image ratio should be anywhere between 1.9:1 and 1:1, and the maximum image size is 600 x 600 pixels. The same thing applies for column ads, article ads, collection ads and marketplace ads, although image ratio for these is 1:1. 
 
For stories, things change slightly- file size stays at the maximum 30mb, but the image size can be up to 500 pixels and 1080 x 1080 in resolution. The ratio is 1:1. Facebook does recommend leaving space at the top and bottom of story ads for a call to action and in-app features such as links or text. 

Facebook Ad Video Dimensions 

If you’re using videos, then the Facebook Ad Dimensions are as follows: 
 
- At least 1080 x 1080 pixels 
- Use the highest resolutions, as Facebook doesn’t have a maximum for videos 
- Use MP4, MOV or GIF Ad formats 
- Video length can be anywhere between 1 second to 240 minutes 
- Ratio is 1:1 
 
In stream videos have this set up, and you can use 2-10 videos for this style of ad. 

Benefits Of Facebook Ads 

Facebook Ads give your business a direct opportunity to reach out to the exact audience you’ve been looking for, allowing you to target them specifically on things such as age, gender, job and location along with much more to give you a better chance at converting. They also offer in-depth analytics into your performance and make it easy to understand how your paid advertising methods are working for your business. As one of the most popular advertising platforms on social media, Facebook have perfected their offerings when it comes to their Ad offerings, ensuring your business is set up for success when your ads are created to perfectly display what your business is selling or advertising to users. 

Benefits Of Outsourcing 

If you don’t have time to manage your Facebook Ads, you’ve tried it with little success or you simply don’t know where to start, outsourcing could be the better – and cheaper – option. Instead of spending your money on trying and testing methods yourself, pay someone else to take on your Facebook Ads that know exactly what to do to bring you the highest ROI and conversions. 
 
22:22 Marketing offer outsourced Facebook Ads Management, where you’ll receive everything from the creation to management of your Ad on the platform. We know how to create an ad that performs, using our methods to deliver the right style of ad for your business. Don’t spend all of your time trying to figure out what work best for your business, hand it over to experts that can bring you results. See more of what we offer by taking a look at our Facebook Ads Management page, or Book A Call by filling out the form below to get started. 
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Why Your Business Should Be Advertising On Facebook

Posted on 21st June 2024
 
 
 
 
Advertising on social media has paved the way for businesses to grow their audiences, make more sales and see growing success. Facebook is one of the markets leaders when it comes to such ads, providing a platform that makes the creation of ads a relatively simple process, and gives valuable insights into your performance – allowing you to make tweaks to improve the performance of your ads as they run. Facebook Ads also have the highest ROI for social media advertising, making it a key component in a digital marketing strategy. 
 
If you don’t think Facebook Ads will work for you – think again. Here’s why your business should be advertising on Facebook…. 

Audience Reach 

One of the best things Facebook offers you is unparalleled access to your audience – with 3 billion worldwide users, you target customer will definitely be out there, waiting for a business just like yours to solve the problems they’re having with a product or service that matches their needs and requirements. 
 
Facebooks targeting capabilities are one of the most attractive parts of choosing Facebook over its counterparts, allowing not just the most basic levels of picking your ideal customers characteristics, but micro-targeting options that narrow down the size of your audience to help you not only with costs, but also ensures you mostly reach the audience who’ll be likely to make a purchase. Facebook has data on all of their users – such as age, gender, job - that makes targeting a simple process, with audience segments further boosting the suitability of the people your ads are displayed too. These segments include such things as income, behaviour, education, interests – metrics that can be leveraged to give your business a better chance at converting users. 

Brand Awareness 

Facebook Ads appear on feeds, and make audiences aware of your business whilst they’re scrolling through said feed. Ads that are creative, attractive and stop users in their tracks further help with this brand awareness even if the user doesn’t convert to a customer straight away, but interacts with the ad in some capacity. Ad are your chance to make an impression, and sticking in the minds of users is imperative if you want to grow your presence on social media. 

Analytics & Insights  

It’s pretty likely you’ll already know that checking your insights and analytics is one of the key components to social media marketing. Facebooks Ad Manager offers you information on clicks, cost per click, reach and impressions, letting you know what is or isn’t working with the ad so you can make the changes needed to keep expenses low and retain your customers. These are real time results that must be checked and tracked regularly so you can analyse your ad performance over time. 

A/B Testing 

A/B testing can be a huge help to advertising on social media – allowing you to make different versions of the same ad and review the results to see which performs best. Facebook offers this as a specific feature, with the ‘winner’ of the A/B testing becoming the ad that’s displayed Facebook wide. This style of ad helps you test strategies, and gives you the options of using different variables to figure out the best way to go forward with your advertising methods in future campaigns. 

Mobile Optimisation 

Facebook Ads are optimised for mobile, and with 98.5% of users using mobile devices to open Facebook, meaning you won’t have to worry about making different ad formats in order to fit with both mobile and desktop devices. Mobile optimisation provides a seamless and engaging experience for users and advertisers, allowing you to reach your target audience whether they’re at home or on the go. 
Facebook Advertising is a huge part of what makes social media marketing a key part of strategies for many businesses looking to excel their digital presence. Start your journey by creating an ad today! 
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