Posts tagged “Facebook ads”

5 Top Tips To Promote Your Business On Facebook

Posted on 6th September 2024

Now that your business is on Facebook, it’s time to promote yourself so that your audience can become aware of your presence and begin engaging with you and your content.

When done correctly, Facebook can become a key platform in your marketing strategy and bring you a lot of business and success from your audience.

Here’s 5 top tips for promoting your business on Facebook.

Optimise Your Business Profile

You must optimise your business profile to ensure your customers are getting all the information they need about your business, improving your brand image, trust and boosting your chance of being shown to potential customers on social media.

Make sure you include:

- Your logo

- Your ethos and slogan

- Contact information such as an email or telephone number

- Business location (if you have a physical store)

- Your website

- Opening Times

- Business Page

- Call To Action

- Select relevant categories that best describe your business

Having all of this information included not only authenticates your business and shows your audience that you are real, but it helps them understand a little bit more about what you do, who you are and how they can get in touch if needed. By ensuring your business page is fully set up and ready to go, you can then begin to move on to these further tips to grow your page into a valuable marketing tool for your company.

Facebook Groups

Facebook Groups have become a huge source of success for businesses using the platform for their marketing. In the last few years, 74% of creators have used Facebook Groups to build their communities, with over 1.8 billion users of groups every month – meaning your community is definitely out there, you just need to find them and make them aware of your brand. You should have an idea of who your target market Is and who your ideal customer is. Abiding by rules of the group, look around and join groups that align with your business and its values, that include all the right people you’d like to eventually convert into loyal customers.

Brand awareness is key to building an audience – if people remember you and can recognise you, whether that’s simply from your name and logo or from the way you’ve been able to provide information on a topic they’ve asked about, that’s a great first step to making people aware of your business. When people become aware of your brand via a group, they’re much more likely to engage with you and your content, which could then lead to them liking your page and continue the interaction outside of these groups and onto your business page instead before making a purchase. It’s all about the customer journey, and brand awareness is a key component in this.

Interact With Followers

The art of social media is to be social, so don’t constantly use sales pitches when talking to your potential audience, interact with people you see as potential audience members using your brand voice and answer any question’s they have using your brand voice and industry knowledge. Interacting with your followers shows them that you care about what they have to say, want to help them understand any queries they have about their industries and solve their problems with a product you provide. Even if you’re simply thanking them for a great review, this fosters positive environment for both you, your customers and potential audience members who see you’re actively engaged with those within your community.

Valuable Content

When you have a business page you need to be producing valuable content in order to convey your message to the audience and boost engagement. Whether you are creating graphics, videos, focusing on live content or have another way to promote your business via your content, everything you post must be meaningful and have value that will be recognised and appreciated by your audience. Show your knowledge and expertise, balance your value posts and advertisement posts and make sure you’re looking at your analytics so you can work out when the best time to post. Don’t just focus on the timeline – reels and stories have also grown in engagement in the last year, with 57% of businesses noticing that including Facebook stories to promote their products and services is crucial to their success.

Facebook Ads

Facebook Ads have become a staple tactic for marketers who want to use the platform for business promotion. When done correctly, you won’t need to spend a lot to get big results, especially if your ad is optimised for mobile devices which accounted for 94% of sales in 2019. Facebook’s Ad platform offers you multiple different options when it comes to creating your advert, from the ad types to the creative you’ll be able to tweak and change things so it’s fully suitable for what you want your ad to achieve.

One of the best thing Facebook offers is their ad targeting options. You can break the targeting down so it targets your ideal customer exactly, even having the option to select what interests they have to make your audience size perfect for your business and for your budget.

Promoting your business on Facebook is a journey, and one that will take your time and attention to successfully be carried out. Why not try out these tips and see how they can help with business promotion on social media?

Your Guide To Digital Marketing

Posted on 8th August 2024

Digital Marketing is one of the best ways to get your business out in front of people in the modern world, and could launch you to success if you spend the time getting your strategy right.

Knowing where to start with your digital marketing is important for ensuring you stay on the right track towards your business’ targets and goals.

Here’s your guide to digital marketing for your business.

Define Your Goals

Setting clear goals sets the foundation of a successful digital marketing campaign. Without defining your objectives, you won’t be able to know how effective your campaigns are, ultimately hindering your ability to make changes when and where needed. These goals should be aligned with your businesses objectives and reflect your overall business plans – whether that’s increasing awareness of your brand, getting more web traffic, generating leads or boosting your sales.

It’s important to break down your goals into small steps that can each be measured and analysed – such things such as setting timescales for specific metrics can help to make goals achievable and show you where things are and aren’t working. Defining your goals is something you have to consistently do as you evolve and grow as a business, and must be one of the core focuses of your digital marketing campaign as a whole.

Identify Your Audience

Understanding your audience is critical to your digital marketing efforts – knowing who you’re targeting, their values, their online behaviour and their pain points will help you tailor your messaging, choose the correct platforms and create content that resonates with them and solves their problems.

Start by creating an audience/buyer persona – this will help you craft an idea of your ideal customer that includes all information you can think of about them, such as their location, age, gender, income, interests, potential problems your item could solve, purchasing behaviours and job. By defining these characteristics, your marketing can become more personalised and relevant. When you’ve identified your audience, you can then start creating the right content and anticipate their wants and needs, which is essential for creating a campaign that connects and engages your target market.

Establish Your Budget

Setting a budget for your digital marketing campaign is essential to ensure your resources are allocated effectively, and stops you from overspending on methods that don’t end up working out. Planning a budget well can help you drive the most money towards the channels you deem to be the most important and impactful, whether that’s pay-per-click advertising, creating content or email campaigns. Again, consider your goals and break down your budget for each with the allowance to reallocate this budget depending on each goals performance and as these aims change.

Paid vs Free Marketing

Strike a good balance between paid and free marketing methods is key to maximising how effective your campaigns are. PPC can provide results fast if done right – Facebook and Google Ads both proving popular with marketers – generating leads and clicks based on the information you provide about your audience. However it can be costly and take a lot of time to perfect if you’ve never been faced with creating your own ad, meaning other businesses swing more towards free marketing methods to get organic and sustainable growth without the financial impacts that can come with PPC. Having a balance of the both can help you figure out what works best for your kind of business, with pay per click helping to bring in sales or an audience that can then transfer over to your free marketing methods, working hand in hand to boost your visibility, income and brand awareness.

Engaging Content

Creating content is the backbone of your strategy – it’s what helps to hook audiences in, drives traffic to your page or website and builds brand loyalty and recognition. Understanding your audience is what really helps with content creation, and you must ensure the posts you put out are resonating with them. Whether your content is graphics, videos, blog posts, text based you need to stand out from the crowd and make room for yourself within a crowded digital market. Regularly published high-quality content helps build trust, establishes your brand to new audience members and displays what your business is really about.

Keyword Research

Keywords directly impact your SEO, so ensure your copy is rich – but not too overloaded – with important keywords that relate to your business and services. Effective keyword research involves understanding what your audience is likely to look for when searching for things your business has to offer, which you then need to include within your content so you can climb the search engine rankings and attract custom. You can regularly analyse data to see which keywords are emerging as popular phrases that you can then incorporate into your marketing strategy to enhance your visibility.

Make Changes Based On Analytics

Your analytics will show you how your campaigns are performing. The insights are valuable to improving and progressing your tactics, giving you opportunities to stay proactive with your digital marketing and make the needed changes and budget re-allocations when needed. It’s unlikely you’ll get it right first time, and that’s ok – using your insights and making tweaks can help you find the thing that starts to grow your audience and work well for your business consistently.

Digital Marketing is a great way to bring your business to the forefront of people’s minds – get started on your strategy today and see what it can do to help your business.

What Facebook Ad Dimensions Do I Need?

Posted on 4th July 2024

If you’re creating Facebook Ads, then you must ensure the dimensions are correct so they’re displayed perfectly when they start running.

With a variety of ad formats and placements that are available, understanding Facebook Ad Dimensions make the difference between a professional ad and one that appears unfinished or distorted.

In this blog, we’ll take a look at the different Facebook Ad Dimensions for 2024, and discuss the benefits to running an ad campaign on the platform itself.

Facebook Ad Image Dimensions

There are multiple different options for images with Facebook Ads that vary based on the ad format you choose.

If you’re using Feed Ads, your image should be a resolution of at least 1080 by 1080 pixels, or anything up to 30 megabytes. The minimum requirement for your Facebook Ad dimensions is 600 by 600 pixels, but there is no maximum size. Feed Ad image ratios go from 1.91:1 to 4:5, however if you’re using any stock images or you are advertising an offer then your image should be in the 1.91:1 ratio.

For Facebook Ad Dimensions for carousel ads, file size can also be up to 30 megabytes, and at least 1080 x 1080 pixels in resolution. The image ratio should be anywhere between 1.9:1 and 1:1, and the maximum image size is 600 x 600 pixels. The same thing applies for column ads, article ads, collection ads and marketplace ads, although image ratio for these is 1:1.

For stories, things change slightly- file size stays at the maximum 30mb, but the image size can be up to 500 pixels and 1080 x 1080 in resolution. The ratio is 1:1. Facebook does recommend leaving space at the top and bottom of story ads for a call to action and in-app features such as links or text.

Facebook Ad Video Dimensions

If you’re using videos, then the Facebook Ad Dimensions are as follows:

- At least 1080 x 1080 pixels

- Use the highest resolutions, as Facebook doesn’t have a maximum for videos

- Use MP4, MOV or GIF Ad formats

- Video length can be anywhere between 1 second to 240 minutes

- Ratio is 1:1

In stream videos have this set up, and you can use 2-10 videos for this style of ad.

Benefits Of Facebook Ads

Facebook Ads give your business a direct opportunity to reach out to the exact audience you’ve been looking for, allowing you to target them specifically on things such as age, gender, job and location along with much more to give you a better chance at converting. They also offer in-depth analytics into your performance and make it easy to understand how your paid advertising methods are working for your business. As one of the most popular advertising platforms on social media, Facebook have perfected their offerings when it comes to their Ad offerings, ensuring your business is set up for success when your ads are created to perfectly display what your business is selling or advertising to users.

Benefits Of Outsourcing

If you don’t have time to manage your Facebook Ads, you’ve tried it with little success or you simply don’t know where to start, outsourcing could be the better – and cheaper – option. Instead of spending your money on trying and testing methods yourself, pay someone else to take on your Facebook Ads that know exactly what to do to bring you the highest ROI and conversions.

22:22 Marketing offer outsourced Facebook Ads Management, where you’ll receive everything from the creation to management of your Ad on the platform. We know how to create an ad that performs, using our methods to deliver the right style of ad for your business. Don’t spend all of your time trying to figure out what work best for your business, hand it over to experts that can bring you results. See more of what we offer by taking a look at our Facebook Ads Management page, or Book A Call by filling out the form below to get started.

Why Your Business Should Be Advertising On Facebook

Posted on 21st June 2024

Advertising on social media has paved the way for businesses to grow their audiences, make more sales and see growing success. Facebook is one of the markets leaders when it comes to such ads, providing a platform that makes the creation of ads a relatively simple process, and gives valuable insights into your performance – allowing you to make tweaks to improve the performance of your ads as they run. Facebook Ads also have the highest ROI for social media advertising, making it a key component in a digital marketing strategy.

If you don’t think Facebook Ads will work for you – think again. Here’s why your business should be advertising on Facebook….

Audience Reach

One of the best things Facebook offers you is unparalleled access to your audience – with 3 billion worldwide users, you target customer will definitely be out there, waiting for a business just like yours to solve the problems they’re having with a product or service that matches their needs and requirements.

Facebooks targeting capabilities are one of the most attractive parts of choosing Facebook over its counterparts, allowing not just the most basic levels of picking your ideal customers characteristics, but micro-targeting options that narrow down the size of your audience to help you not only with costs, but also ensures you mostly reach the audience who’ll be likely to make a purchase. Facebook has data on all of their users – such as age, gender, job - that makes targeting a simple process, with audience segments further boosting the suitability of the people your ads are displayed too. These segments include such things as income, behaviour, education, interests – metrics that can be leveraged to give your business a better chance at converting users.

Brand Awareness

Facebook Ads appear on feeds, and make audiences aware of your business whilst they’re scrolling through said feed. Ads that are creative, attractive and stop users in their tracks further help with this brand awareness even if the user doesn’t convert to a customer straight away, but interacts with the ad in some capacity. Ad are your chance to make an impression, and sticking in the minds of users is imperative if you want to grow your presence on social media.

Analytics & Insights

It’s pretty likely you’ll already know that checking your insights and analytics is one of the key components to social media marketing. Facebooks Ad Manager offers you information on clicks, cost per click, reach and impressions, letting you know what is or isn’t working with the ad so you can make the changes needed to keep expenses low and retain your customers. These are real time results that must be checked and tracked regularly so you can analyse your ad performance over time.

A/B Testing

A/B testing can be a huge help to advertising on social media – allowing you to make different versions of the same ad and review the results to see which performs best. Facebook offers this as a specific feature, with the ‘winner’ of the A/B testing becoming the ad that’s displayed Facebook wide. This style of ad helps you test strategies, and gives you the options of using different variables to figure out the best way to go forward with your advertising methods in future campaigns.

Mobile Optimisation

Facebook Ads are optimised for mobile, and with 98.5% of users using mobile devices to open Facebook, meaning you won’t have to worry about making different ad formats in order to fit with both mobile and desktop devices. Mobile optimisation provides a seamless and engaging experience for users and advertisers, allowing you to reach your target audience whether they’re at home or on the go.

Facebook Advertising is a huge part of what makes social media marketing a key part of strategies for many businesses looking to excel their digital presence. Start your journey by creating an ad today!

5 Reasons Why You Should Consider Facebook Ads

Posted on 3rd May 2024

Facebook has over 3 billion users worldwide, and advertising on the platform can bring you a lot of sales and new audiences if done correctly. Facebook ads are one of the most popular forms of social media advertising, and can be a huge part of your digital marketing campaigns.

Here are 5 reasons why you should consider Facebook Ads…

Targeting

Targeting options on Facebook are some of the most advanced, with businesses being able to go for specific interests to narrow down audiences more than they already have by looking at things such as gender, age, location and job. Targeting is such a highly important of creating great ads due to its ability to make sure you’re reaching the exact people you want engaging with your business, giving you a better ROI.

How To Link Your Social Media Marketing with Email Marketing

Posted on 5th April 2024

Digital Marketing is a broad term, and encompasses many different elements – two of the biggest being social media marketing and email marketing. Both are popular with businesses looking to attract more customers beyond the traditional forms of marketing, and have seen great results for those choosing to go with these forms of digital marketing.

Social Media Marketing and Email Marketing can both link to boost their performance on their respective platforms, whilst also tying your digital marketing efforts together. Here’s how you can link both platforms together to create a winning strategy for your business.

Avoid These 5 Common Facebook Ad Mistakes

Posted on 22nd March 2024

Facebook has over 3 billion users, meaning your target audience will be out there, waiting for a product/service just like yours to solve their problems, and Facebook Ads are the perfect way to get out in front of your target audience.

This form of PPC can be of great benefit to those who optimise their campaigns to get a ROI that far outweighs the cost of running the ad, but some people often find themselves running into trouble with their campaigns due to mistakes that can be easily avoided.

Here’s 5 common mistakes you need to avoid with your Facebook Ads…

Social Media & Digital Marketing January 2024 Roundup

Posted on 25th January 2024

Happy 2024! As we enter the New Year, we can expect lots of updates coming to social media as 2024 progresses, and have started to see updates being rolled out this January.

Here’s all the social media news this January.

Detailed Targeting Options To Be Removed For Facebook Ads

Meta have announced certain targeting options are to be removed from Facebook Ads due to low usage, being too specific and causing issues due to sensitive topics such as race, ethnicity and health.

A Guide To Facebook Retargeting Campaigns

Posted on 19th January 2024

Retargeting campaigns are designed to engage any customers who have previously shown some interest in your business’ website or app but haven’t yet converted into a client.

77% of marketers use retargeting in Facebook and Instagram advertising, so there’s no better time to start you retargeting efforts than the present. Retargeted customers are 70% more likely to convert, meaning there’s a world of potential customers out there that you could be reaching.

Here’s your guide to Facebook retargeting campaigns.

Getting Started With Facebook Ads in 2024

Posted on 4th January 2024

Facebook Ads allow you to promote your business beyond the traditional forms of advertising and marketing, giving you the opportunity to push your products and services to a wider audience using social media.

If you haven’t started using Facebook Ads yet, then there’s no better time like the present to get your business marketing on socials by using ads on the platform. Setting out may seem like a big task at first, but when you know what you’re doing it can make the whole process a little easier.

Here’s how to get started creating Facebook Ads.

How To Promote Your Business On Facebook

Posted on 16th November 2023

When you elect Facebook as your business’ chosen platform for your social media marketing, you need to be able to promote and market your business effectively whilst also creating a connection with your audience and building up a loyal following.

Promoting your business on Facebook doesn’t have to be difficult, however it can be tough to know exactly where to start – especially if this is your first foray into the world of social media marketing and using the tools Facebook has on offer to aid businesses with building a presence online.

Here’s how you can use Facebook to promote your business on social media…

Facebook Ads: Tips On How To Create Ads That Perform

Posted on 2nd November 2023

Your Facebook Ads are an important part of your marketing efforts, and when they’re created well, they can become a key part of your online sales and engagement strategy.

Roughly 19% of global ad revenue comes from Facebook Ads, with a user on average clicking on 12 ads each month.

But how do you create an ad that performs well? Here are some tips on how you can start writing and creating a great Facebook Ad.

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