Posts tagged “Linkedin”

Should I Use Facebook Or LinkedIn For My Business In 2025?

Posted on 15th May 2025

Picking the right platform for your business can be tough, especially when you’re first starting out.

Facebook and LinkedIn both have huge audiences that are actively awaiting a business just like yours to come into their lives – but which one is best for your business in 2025?

Let’s take a look at both platforms in more detail.

Audiences

First, we have to look at each platforms intended audiences. Facebook has an active user base of 3 billion people monthly, whereas LinkedIn has just under 2 billion a month. Facebook is one of the worlds biggest social media platforms, and has a diverse, worldwide audience from all age groups – although Millennials and older seem to be more frequent users than the younger generations who frequent TikTok and Instagram more often in 2025 – leaving the likes of Facebook behind.

LinkedIn may have a smaller audience, but it’s full of industry experts and companies – the perfect audience if you’re looking to network and you’re catering your content to a more professional audience.

B2B vs B2C

Facebook is perfect for B2C Marketing (Business To Consumer). If you’re running ads, advanced targeting features make Facebook the perfect place to promote your products and services directly to your ideal customer. If you’re using it for general marketing, you can begin to create posts designed to attract and convert the audience members, driving high engagement from consumers.

If your content is more for B2B audiences, then LinkedIn is the platform you should choose. It’s tailored for you to build business connections, and LinkedIn ads allow you to target by job title, industry and company size and more professional demographics.

Content Styles

Facebook content can be a mix of many styles including entertainment, education, sales and engagement posts. Photos and videos, live content, text-based and polls all work depending on the type person your audience members are. Storytelling and creating emotional connections work well on Facebook, as does showing behind the scenes content, user generated content and hosting contests. Brand voices can vary on here too – making the platform better for broader range of business.

LinkedIn content is more professional and driven by value – articles, industry news, business updates – all of this can help users over there to understand a little more about you. It can also improve other’s industry knowledge and enhance their careers and provide insights to users. Longer captions that are thought-provoking can work incredibly well in this type of setting, but don’t hesitate to show emotion – in 2025, people are really starting to move towards authenticity rather than very straight-forward pitch style posts – so consider this too when creating content for LinkedIn.

Audience Relationship

Facebook allows you to build personal relationships with consumers – replying to comments, messages, live chats and driving conversations lets you build up brand trust and cement great relationships with your audience. You have the opportunity to create a brand experience for audiences that have them coming back for more – and having a great relationship with the brand itself is part of this.

LinkedIn relationships require a much more long-term strategy – you’re still building credibility and trust, but you’re also establishing industry authority. It’s ideal to nurture leads, develop partnerships and recruit talent and is best used for thoughtful, dedicated outreach rather than a fast-paced conversations.

Groups

Facebook Groups can be a huge part of your marketing strategy – nearly 2 billion people are actively using groups every month, and you should be too. Groups are communities usually dedicated to a specific topic, and your business can create one to build up a loyal community offering exclusives, support and giving other customers a dedicated place to talk to each other and to your business.

LinkedIn groups are more focused on industry-specific conversations and networking, and are great for finding niche B2B communities where you can participate and add value to the discussions that are ongoing within these specific groups.

In 2025, the two also can work interchangeably, as long as you have distinct strategies tailored to both that can bring success on LinkedIn and Facebook. There is no one-size-fits all approach to marketing, but hopefully this blog has given you some idea as to which platform fits your business the best, whilst also giving you enough insight into the other to craft a great strategy that can be applied to both, if you choose to use them alongside one another.

Social Media Marketing: Top Tips For Small Businesses

Posted on 1st May 2025

There are many ways to grow your small business, but one of the best ways to do so in 2025 is through social media marketing. Choosing to go down this avenue can help drive engagement, boost sales and make you a competitive force in your industry, but you first have to work out how to make social media work the best for your business.

Here are some top tips you can use to get your small business started with your social media marketing.

Understanding Your Audience

The key to your digital marketing is knowing exactly who your audience is. If you don’t know who your ideal customer is, then you won’t be able to target your content accordingly – potentially attracting the wrong audience to your social media pages.

You should have an idea of the type of person you want to purchase your products, and you need to really focus in on their characteristics and traits – especially if you’re planning on running ads. Things to think about the gender of your audience, their age, income, location and their hobbies and interests. When you have all of this information, you should be able to build up a picture of your audience, which will then help you to create your content according to their wants and needs. You can pair your information on your audience with your branding, ensuring you have a cohesive style across your platforms which also attracts the specific audience that you are marketing to.

Choosing The Correct Platforms

It’s imperative that you select the right platforms to market your business on. There’s a plethora of choice out there, but platforms hold audiences that may better or worse for your business to post on, and you shouldn’t have to spend time on the ones that are less likely to perform and fail to hit your goals. Focus your attention and content onto the platforms where your audience is already spending the most time:

If you’re all about visual branding, then Instagram is the perfect place for your posts – allowing you to create a feed that looks professional and inviting to new followers.

If you’re more about engaging with your community, promoting to your local area and establishing yourself before running ads then Facebook is your go to – and it’s the most popular choice worldwide for businesses, with 86% using the site for marketing (Statista).

LinkedIn is great place to go if you’re less about B2C marketing and all about B2B marketing. This is where you’re likely to find likeminded business owners who are interested in what you have to offer them, and is the best place to advertise any of your professional services.

YouTube & TikTok are ideal if you’re creating video content. Whilst you can post longer videos on TikTok, it’s best to have these on YouTube – whereas TikTok is a much quicker paced app that requires you to instantly capture your audience’s attention.

One thing to consider is the age group of your target audience, as this can help point you towards the right platform for your business. If your audience are Gen Z then TikTok, Reels or Instagram generally are the best to leverage. Millennials are also on TikTok, but they also form the most popular audience on a number of different platforms such as Facebook, YouTube, LinkedIn and X. Gen X and Boomers are most likely to be found on Facebook, but also do crossover with YouTube. If you’re selling, then Sprout Social found Facebook, TikTok and Instagram to be the top 3 platforms for making direct purchases.

Consistency

Success isn’t something that’ll come instantly, and requires you to show up regularly. Content calendars and scheduling tools can help for peace of mind and ease if you aren’t able to take time out of your day to post on your account. Posting consistently allows your audience to begin to become familiar with your business and your content, keeping you at the forefront of their minds and feeds when they open up their social media. If you haven’t been posting already, then you may have to test different strategies with your consistency including frequency of posts and timing of posts until you find the one that brings you the most audience engagement.

Quality Over Quantity

That being said, you should prioritise quality over quantity. Having a lot of posts may sound like a good idea, but they also must provide value to your audience. If you’re aimlessly posting lots of content with no clear direction or strategy, you may have populated your pages with little engagement to show for it. Instead, focus on creating high-quality graphics, copy and videos that allow you to really show your how your business is an answer to a problem that your audience is having, give them more information about what your products or services do, and make them want to find out more. Your posts should be branded, and working alongside the goals and campaigns you mapped out before you started your social media marketing.

Don’t Just Sell – Engage

Social media is exactly what it says – social. It’s not a place for you to sell, sell, sell – even if that is the end goal to your campaigns and posts. When advertising products, you’re not just telling people to buy something, but you need to show or explain to them why they should be investing in your product/service. You need to build rapport with your audience, show them that you can be a trusted brand that delivers on your promises and that you’re happy to answer any questions in a prompt and professional manner. You have to warm up cold audiences, and by interacting with them, building a relationship and providing excellent customer service you can help to guide them in direction of a purchase after your post has already sparked interest.

Social media may seem like a big task when you first start out, but hopefully these tips will help you to create a winning strategy that allows you to establish your business as a new force within your industry that knows exactly how to use digital marketing to its advantage.

Social Media & Digital Marketing March 2025 Roundup

Posted on 27th March 2025

We’ve come to the end of the first quarter of 2025, and as we head into Spring, we’ll be taking a look back at the social media and digital marketing news from March 2025!

Here’s all you need to know from the last month…

YouTube Changing How Shorts Views Are Measured

Ever posted a YouTube Short and been confused about its engagement? Well, YouTube are now fixing things to make it a little clearer. Shorts views will now include when your Short begins to play or replay – instead of doing it based off of intent. It won’t impact monetisation or a creator’s position in the YouTube Partner Program.

TikTok Updates On Desktop

TikTok has primarily been used as a mobile app – meaning, that whilst they did have a desktop site, it wasn’t necessarily user-friendly. Now, that's changed - with TikTok updating and improving their desktop version in an effort to continue competing with YouTube. New features, as confirmed by TikTok, include : “a new modular layout, refreshed For You feed, a new Explore tab, immersive full-screen LIVEs, and a web-exclusive Floating Player. These updates bring popular in-app functionalities to the TikTok web app, creating a seamless, unified viewing experience that mirrors the features people love in the mobile experience.”

AI Chatbots Launched In The EU By Meta

Over the coming weeks, Meta’s AI Chatbot will be rolled out across Europe after delays due to EU regulations and privacy concerns. Whilst their Ai systems, which have rapidly been forming a key part of Facebook, Instagram and Whatsapp’s newest features, will be a lesser-version of what other countries already are using, it is a huge step for Meta to have another one of their AI features rolled out and ready to use in Europe.

LinkedIn Updates Campaign Manager

LinkedIn have updated their campaign manager, adding in new features to improve the system and help marketers. Firstly, their new ‘media planner’ forecasts results before campaigns are launched using their AI-predictive formulas. They’re also introducing a ‘duplicate’ option, which now allows you to easily duplicate your ads across campaigns and accounts.

Your dashboard should also now have more insights to show an account-wide campaign performance review and tips. They say this is to help marketers with their LinkedIn approach “by providing a detailed view of campaign performance across campaigns, ads, audiences, and the entire customer journey, beyond just the marketing funnel.”

That’s all from March! Enjoy April and remember to keep an eye out for any updates over the coming month.

Finally, your social media tip is: AI is creeping into every part of marketing, and social media advertising is no exception. The question isn’t whether businesses should use it, it’s how to use it properly.

AI driven ads can analyse behaviour, optimise targeting, and even generate content in seconds. That means faster ad creation, more precise targeting, and better performance without endless testing.

But, AI isn’t a magic fix...

If you rely on it to do all the work, you’ll end up with generic, soulless ads that blend into the noise. The real power is combining AI with human strategy.

Organic content creates trust. AI driven ads amplify what’s working. Together, they build a system that brings in customers faster and more effectively.

The businesses using AI to enhance their marketing, not replace it, are the ones seeing real results. If you’re not looking into it yet, now’s the time.

How To Effectively Write Copy For Different Social Media Platforms

Posted on 13th March 2025

Copywriting plays a key role in your marketing campaigns – sitting alongside your visual elements in both ads and general posts as a way for you to get more information across, speak directly to your audience and generate interest and sales.

Each platform requires different styles and lengths of copy that can be effective for your business when marketing on social media. Here’s how you can write copy for Facebook, LinkedIn, Instagram and X.

Instagram

Instagram is a visual platform, and your main efforts here should lie with your images and videos. Here, your copy can be used to give context to your visual elements, but it shouldn’t be too long. Instagram recommends using 3-5 hashtags, and using your call to action early on in your caption is more effective than leaving it to the end of your post. If you do have more to say, using infographics is a good way to keep followers hooked – as they’ll likely see on their feed before they see your copy.

Facebook

Facebook is still the third most visited website behind Google and YouTube, and has over 3 billion active users. Sprout Social research found that 60% of people use Facebook for product discovery – meaning it’s incredibly important you get your copy right if you’re using Facebook for your marketing efforts. Facebook has a character limit of just over 63,000, so there’s a lot of room for you to get your message across. Despite this, people aren’t coming onto Facebook to read long blogs or sales pitches – you have to grab their attention quickly – keeping in mind the KISS model (Keep It Short and Simple) when it comes to writing your copy. In fact, Buffer’s research recommends that using 80 or less characters give’s posts a 66% higher engagement rate. Anytime you post a link or a picture, use a short, persuasive and catchy piece of copy alongside it.

X

X (or Twitter) is a little more complicated – whilst premium accounts have 10,000 characters to work with, non-premium accounts have 280 characters to work with – which isn’t a lot of room if you have a lot to say. With around 240 characters being the recommended amount, you should make sure your points are concise enough to fit, but also detailed enough to get your point across. Tweets with hashtags get 2x more engagement, but using more than 3 hashtags a post can see a drop in engagement. You can also create your own hashtag relevant to your business which helps people find your products and services.

When creating copy on LinkedIn, you need to approach it a little differently to how you approach your other social media platforms. On Facebook, Instagram and X, you’re talking to consumers – on LinkedIn, you’re talking to other businesses, so you’ll have to change up your language and marketing plans too. Whilst you can use LinkedIn to push simple posts or job offers onto your connections’ timelines, it’s also a great place to repurpose your blogs and get them out in front of other industry leaders – showing your expertise and building trust in you and your business. You can upload these as articles – picking a catchy title, writing or pasting in your content and using an attention-grabbing picture.

Copywriting forms a big part of your social media marketing efforts, and understanding the different methods and styles to use on different platforms can help you form your plans for each site more effectively. By tailoring your approach, you and your team will have a clearer idea of how to approach your social media sites, and improve your engagement.

Facebook Vs LinkedIn: Which Is Best For Your Business?

Posted on 16th May 2024

Facebook and LinkedIn both have benefits for businesses looking to improve their online marketing efforts, but they both have features that may be more suited to how your business operates digitally.

Want to know which is best for your business? Here’s all your need to know about LinkedIn and Facebook Marketing…

User Base

Facebook is the bigger platform, with over 3 billion users compared to LinkedIn’s 875 million, but that doesn’t mean Facebook is the better platform. Whilst it has a bigger audience, both platforms were created for different reasons, with Facebook made for people to connect with friends and LinkedIn for professional connections. Knowing exactly who your target market is will help when it comes to selecting your platform for digital marketing, as you’ll be able to get a feel for which site they may populate the most.

Looking For B2B Marketing? Try LinkedIn

LinkedIn is a platform for professionals, so if you’re looking to connect with like-minded business owners and use social-selling to get your business out there. Share thoughts with others in your industry, join groups that are relevant, and post content that’s valuable and insightful. LinkedIn was built for networking, so don’t worry about creating those valuable connections with people – they’ll likely be clued up on terminology and the ins and outs of your industry.

Facebook Is Best For B2C

If you would prefer B2C Marketing, you should take a look at Facebook. Facebook allows you to connect with your target customers and see what they think of your business. It also offers diverse targeting when it comes to paid ads, so you can reach out to the exact people who have an interest in your business and your products helping you build brand awareness, engage with customers directly and gather your insights through analytics.

LinkedIn Groups vs Facebook Groups

Both platforms offer groups, which are good ways to reach more people and build good relationships for your business.

LinkedIn Groups are a place for industry professionals to gather and discuss the goings-on in your sector. You can also share your own experiences, and the latest news from your industry. There are also people in these groups that may not be leaders, but professionals who could benefit from the advice you share. Take a look into some groups that interest you and see the style of posts and engagements they get before joining.

Facebook Groups also let you operate in a similar to LinkedIn, but you have to remember whilst you’re the professional, a lot of those in these groups won’t have heard the industry-lingo you know about so keep things a little more-simple. A lot of businesses create their own groups as an incentive to build brand loyalty and trust, offering those in there exclusive updates, discounts, Q&A sessions and more, and with over 400 million people in groups they find meaningful you can build a solid digital marketing foundation from Facebook just through your groups.

Facebook Ads vs. LinkedIn Ads

Facebook and LinkedIn both offer Ads, and whilst Facebook Ads are arguably the best out there on social media, LinkedIn Ads shouldn’t be discounted. LinkedIn Ads don’t have the same, low cost-per-click Facebook Ads do, but they are great - especially for Lead Generation adverts and reaching other Business owners. Facebook Ads are much more personalised, and have better targeting options that allow you to really narrow down you audience so you can be sure you’re reaching out exactly to the people who would be interested in your business and what you have to sell.

Facebook and LinkedIn are both great platforms to use when it comes to your marketing, but selecting the right one and building on it will help to grow your business on either platform and create a loyal base of followers and customers.

Social Media & Digital Marketing April 2024 Roundup

Posted on 25th April 2024

Over April, there have been updates in the world of social media that will be important for you to make note of, to aid your business' digital marketing.

Here’s all of the news from this month.

TikTok Photo’s App Launched

Last month you may remember the announcement that a potential Photo’s version of TikTok was in the works.

Well, the app has now officially launched in Canada and Australia – titled ‘TikTok notes’, it allows users to share images just as they can already on TikTok or Instagram, giving other users a peek into their lives.

Reach vs Impressions: Which Is More Important?

Posted on 19th April 2024

If you’ve looked into marketing your business on social media, chances are you’ve heard of the terms ‘Impressions’ and ‘Reach’.

If you’ve never come across them before, it may be difficult to know what they both exactly mean, and how important they are to your overall Marketing efforts, but that doesn’t mean you should totally ignore what the numbers are saying.

Here’s more information on reach vs impressions.

Social Media & Digital Marketing March 2024 Roundup

Posted on 28th March 2024

As Easter 2024 approaches, it means we’re coming to the end of another month. As we enter Spring, there’s been more updates to social media that marketers should take note of as they progress with their digital marketing campaigns.

Here’s all the updates from March…

Potential ‘TikTok Photo’s’ App

TikTok has become one of the biggest social media apps in the last few years, and has been the main competitor for Meta platforms and YouTube as short-form content grew in popularity thanks to the app’s setup. Now, TikTok is reportedly looking to directly compete further with Instagram with a rumoured photo’s app said to be in development. TikTok already allows users to upload images, with many choosing the carousel option to tell stories, and TikTok is said to be hoping to move this style of posts over to the new TikTok Photo’s app in order to bring in new audiences.

How To Create Your Perfect LinkedIn Profile

Posted on 26th January 2024

When you create an account on LinkedIn, you need to make your profile stand out from the crowd. You’ll need to showcase your achievements and skills, attract people to your content and find connections with others in your industry.

LinkedIn can enhance the way you do business, by letting you reach a whole new world of business owners within your industry, creating valuable and meaningful relationships.

Here’s how you can create the perfect profile on LinkedIn.

Social Media & Digital Marketing August 2023 Roundup

Posted on 24th August 2023

As we reach the end of August, there’s been a number of updates to social media platforms that are worth noting if you’re looking to improve or build on your digital marketing efforts.

Here’s all the latest news from the last month…

YouTube Testing AI Generated Video Summaries

YouTube has started to test out more AI-based features, this time allowing users to use AI Generated Video Summaries to help add more context to clips.

Social Media and Digital Marketing March 2023 Roundup

Posted on 20th March 2023

There’s been quite a few new updates in the world of social media this March, so let’s take a look at what changes and new features have been introduced!

YouTube Shorts Update

YouTube has announced that creators of Shorts can now directly respond to comments using a Short – much like the feature on TikTok, allowing the same thing.

Therefore, instead of replying with text, users can keep the content chain flowing by responding via a Short instead.

YouTube will also be rolling out ‘data stories’, which have analytics suggestions for community posts, offering deeper insight into their performance.

Blog