Posts tagged “Engagement”

In the current digital landscape, social listening has become an easy yet under-utilised tool for businesses to use and pay attention to when it comes to their marketing online. 
Understanding your customers allows you to stay ahead of trends, and can transform the way you create your strategies and market on social media. Growing your business is often one of your main priorities, and social listening can be a helping hand in doing just that. 
Here’s why your business should be using social listening… 

Make Your Customers Feel Heard 

There are multiple ways to make your customers feel heard, whether that’s replying to their comments and messages, answering questions during live streams or even just acknowledging them with a like on one of their posts. 
When your customers feel valued, their overall satisfaction will be enhanced as they’ll feel like their comments, reviews and questions have been acknowledged. It shows your business cares about the customer experience and lets you manage your reputation. Knowing how your customers think and feel about your business means you’re able to effectively address any concerns before the problem grows. 
Research by Hubspot has found that 93% of customers are likely to make a repeat purchase with a business that offers them excellent customer service. Brand loyalty can be built by making customers fee heard – if they can see you’re actively taking on and applying their feedback to make positive changes for them and other customers, they’re more likely to become loyal to your brand and advocate for it. 

Keep Track Of Growth 

As your business grows, you may notice that you get fake reviews, more negative comments or find people are seeing genuine faults with someone you offer. This is where social listening comes in handy, as you can begin to address concerns that have been raised and change things to take things better. Positive management of your growth and your platforms will help you stay on top of all this. When it comes to fake reviews or angry comments, addressing them in a calm and professional manner and taking them out of the public space will let you directly solve any issues without drawing too much attention to it. Fake reviews should be investigated and cleared up as soon as possible, as not to affect your brand trust. 

New Opportunities 

If you’re running business and notice customers have complaints or suggestions, then you’ll be able to take this feedback on board and look to find ways to expand your business beyond what you’re offering, if budget enables. Say you run a course, and have an overwhelming number of applications but not enough spaces, you can use this interest to see how you could increase your business’ output and operations in the future. 

Identify Pain Points 

Looking at your products or services, do they solve your audience’s pain points? Social listening can be a huge help with this – looking at conversations your audience are having online will help you adapt your output in order to help solve their problems, and fill any gaps in your current marketing that could make the difference between success and failure. Use keywords to search for information and take a look at discussions that your audience are having to help you discover exactly what your business needs to be doing in order to get ahead of your competition and be the one people go to first. 
Digital Marketing is a broad term, and encompasses many different elements – two of the biggest being social media marketing and email marketing. Both are popular with businesses looking to attract more customers beyond the traditional forms of marketing, and have seen great results for those choosing to go with these forms of digital marketing. 
Social Media Marketing and Email Marketing can both link to boost their performance on their respective platforms, whilst also tying your digital marketing efforts together. Here’s how you can link both platforms together to create a winning strategy for your business. 
Starting out on social media means you’ll need to attract an audience to your page and get them engaging with you. This can be a big task at first, especially if you don’t have much of an idea who your target audience should be, what platforms they’re on, what kind of content they enjoy or if they’d be interested in what you’re offering. 
When you find your target audience, you’ll be able to start marketing directly to them, and get them engaged with your business and products. 
Here’s how you can discover your target audience on social media… 
Social media has become an important part of many people’s marketing strategy, with many businesses turning to these platforms to expand their reach and increase their sales. 
With so many platforms to choose from offering different incentives for marketers, social selling can seem like a big task at first. Hubspot research suggests 78% of salespeople who use social selling methods perform better than their peers – meaning it’s important you hop onto this marketing trend if you want to compete with others in your industry. 
Here’s how you can use social media for sales. 
When you start marketing on social media, you need to build your presence. This visibility helps you engage new audiences and boost your brand awareness/recognition. 
Your social media presence is vital to successfully marketing your business online, but where do you start? 
Here are some tips on how you can increase your business’ social media presence. 
Social Media Marketing is an important part of getting your business out in front of people, giving you an opportunity to grow your business beyond a local, small business into one that becomes a leader within your industry. 
The power of online marketing allows you to reach people from all over the world, building up an audience who may not have found you if you weren’t online. 
Here’s why your small business should use social media marketing to become a success. 
If your business is planning on creating a great email marketing campaign that helps you to sell, then there’s a number of things you must consider when creating your emails. 
With these campaigns being a way for you to advertise your products and offers directly to your audience, you need to find away to get your audience opening these emails and engaging with what’s included within them. 
Here's what you need to consider when you create your email marketing campaign. 
If you’re looking for new ways to market your brand online, then you could consider influencer marketing. 
Influencer marketing is where you contact a social media influencer, offering them products in exchange for them promoting your business on their social platforms. You need to reach out to influencers who have similar target audiences to yourself – research by DASH reports that 71% of people are more likely to buy a product or service if it's recommended by influencers they trust. 
Here are the benefits of influencer marketing for your brand. 
Social Media is an excellent tool to use for your marketing. It has a range of benefits that can boost your engagement, increase sales and revenue and generate valuable leads. 
Using Social-Media can be difficult when you first start out, and naturally will be a trial-and-error process – even if you have a well set-out marketing plan. Some posts will perform better than others, ads will need to be changed and updated to speak to the correct audiences and finding a balance for your posts will take time. however, the results make this process extremely rewarding, and can help to position you as one of the leading businesses within your industry. 
Here’s how you can use social media to generate leads and increase sales. 
Analytics are an important metric that help you improve your marketing strategy and know exactly how your business is performing on social media. 
Your social media analytics allow you to see how well you’re matching up to your business goals, proving your ROI, and aiding with making decisions to increase your business’ performance. 
Here is why your analytics are important for your business. 
On social media, engagement is an important part of your success. If your audience don’t engage with your content, then you need to implement strategies to encourage interaction and build up your followers. 
Boosting engagement on social media may seem like a hard task, especially if you don’t already have an audience to rely on. If you’re looking to expand your audience, reach out to new people and convert them into followers and customers, then prioritising boosting your engagement will benefit your business. 
Here are 5 ways to boost engagement on social media. 
Any business planning on using social media to promote themselves needs to have a social media marketing strategy. 
This strategy is what the business and its employees would follow when it comes to social media content and management. Without having a clear and well-thought-out strategy, businesses can run into trouble, and see their social media marketing efforts fail. 
Here is how you can create a successful social media marketing strategy. 
Know Your Goals 
What are you aiming to achieve? Knowing your goals is the first step in creating your strategy. This is what your strategy will be based around, and without knowing your goals you won’t be able to measure your success or return on investment. 
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