Video Marketing can form an important part of your businesses digital marketing strategy, but with both YouTube and TikTok offering different benefits for marketers it can be difficult to find which platform is the right fit for your business. 

 

In this blog, we’ll look at what TikTok and YouTube have to offer, helping you make an informed decision as to which site will work the best for your marketing efforts. 

YouTube sits just behind Facebook as the 2nd biggest social media platform, with 2.5 billion active users each month. Known for it’s long-form content, YouTube is popular across all generations, allowing creators to easily find their target audience when their content is optimised correctly. YouTube allows for long and short form content, and with the introduction of Shorts, the platform truly gives you the opportunity to find the right strategy for your video marketing plans. 

Video Marketing has been booming for the last decade thanks to YouTube, TikTok and Reels – 91% of businesses use video as part of their strategy, with 88% seeing it as an important part of their strategy overall. 

 

There are things you need to keep in mind when using video marketing – from your budget to your audience, crafting the perfect plan for your videos will help to set you up for success. Here are all the things you need to consider in order to do video marketing right. 

Statistics show that videos that are educational and instructional videos are what engages audiences, along with testimonials. This doesn’t mean you have to stick rigidly to this style – your audience is unique, and you may find a different video style matches what they’re looking for more so than something that educates them, so when you first start test our a few different ones – testimonial, behind scenes, teasers, demonstrations etc. – and go for the one that brings in the best engagement from your audience. 

 

 

Digital Marketing isn’t just limited to a graphic and text-based post, but it incorporates a vast array of methods that can boost the way your audience engages with you online. 

 

One of the top methods you can use is video. Whether that’s longform video content on platforms like YouTube or you take advantage of short form content on TikTok or Meta’s Reels feature, uploading your own videos for your brand can become a big part of your strategy. In fact, 88% of video marketers see this method as an important part of their overall strategy, with 91% of businesses using video as a marketing tool. 

 

Here's why your business should be using video marketing. 

 

 

 

Video marketing has become a powerful and important part of marketing on social media – with the rise of TikTok at the start of the 2020s resulting in more video content being pushed on other platforms – most recognisably the reels feature on Facebook and Instagram – it’s transformed the way businesses market towards their audience and potential customers. 

 

82% of the global internet traffic came from videos in 2022, with an audience reach of 97% worldwide. Videos can help to add context, give more information and introduce audiences to the faces behind the business – in fact, 96% of people use video to learn more about a product or service. 

 

The power of video marketing cannot be underestimated – here’s how you can use video for your business on social media. 

 

Twitter is a great platform to use if you want to see growth for your business. With it’s fast-paced nature, it is, of all social media, the best place to grow a following in a quick amount of time. 

 

But how do you ensure that the follower you’re gaining are valuable to your business? 

 

Curating your Twitter Business profile to target your specific audience takes more than just creating a profile, adding in your information and posting a few tweets here and there. You need to make sure you’re consistent on Twitter to ensure you’re getting the results you desire from the audience you would most like to target. 

 

Here are some ways how you can grow your Twitter following. 

Whilst most social media seems to be simple text or image posts, many forget the importance of videos. Video’s will capture your audience in just a few seconds, and if your content is interesting enough, the viewer is likely to stick around. With the rise of YouTube, TikTok and most recently Instagram Reels, many businesses now look to post engaging content for new audiences across these platforms. 

 

Videos allow you to create interesting, visually based content that is a lot easier to consume than written paragraphs or swiping across to view paragraphs on attractive infographics. Videos require little to no interaction from the viewer – they simply have to press play, or just stop scrolling due to the auto-play feature. If you take a look at some of the most successful companies on social media, they will often use videos, especially when they’re trying to reach new audiences. As long as you have a good idea about who your audience is, you’re likely to succeed. 

So, you have your businesses social media set up, and now you need to make an impression. Social Media posts can help you to sell and advertise your products to a larger group of people who may otherwise have never come across your business. 

 

Creating a social media strategy will help you with marketing your business online to the correct audiences that you’ve identified as good for your business, and a big part of that marketing is the content that you’re posting. Your content needs to speak to your audience, and if it doesn’t, you won’t be getting the engagement or potential sales that you desire from your social media. 

 

Here are some tips on how to write social media posts that sell.  

 

 

You need to research your audience and their interests before you create any content, whether that be the post copy, graphics or video content. What are they currently engaging with? It always helps to look at competitors who have similar audiences to the one you plan to target to see how they are getting engagement from their followers. You can also use this research to capitalize on areas that your competitors may not be the strongest in, and implement them into your posts. 

Whilst most social media seems to be simple text or image posts, many forget the importance of videos. Video’s will capture your audience in just a few seconds, and if your content is interesting enough, the viewer is likely to stick around. With the rise of YouTube, TikTok and most recently Instagram Reels, many businesses now look to post engaging content for new audiences across these platforms. 

 

Videos allow you to create interesting, visually based content that is a lot easier to consume than written paragraphs or swiping across to view paragraphs on attractive infographics. Videos require little to no interaction from the viewer – they simply have to press play, or just stop scrolling due to the auto-play feature. If you take a look at some of the most successful companies on social media, they will often use videos, especially when they’re trying to reach new audiences. As long as you have a good idea about who your audience is, you’re likely to succeed. TikTok is the perfect platform to try and reach a bigger audience – if a viewer is already interacting with similar content to yours on their personalised ‘For You’ page, then your video is more likely to appear in their streamlined timeline. This means you gain more exposure, new followers, and the more interaction your video gets, the more likely you are to appear on other people’s pages. 

 

Research has shown that 85% of businesses now use video as a marketing tool, with 92% of marketers agreeing that it is an important part of their marketing strategy. From this data you need to be considering your options going forward. So, here are 5 reasons why you should be publishing video content on your social media platforms. 

 

 

Generations are changing and having a picture or a piece of long form text as a creative won’t grab their attention anymore on social media. Whereas, video is a fantastic way to hook your audience, as video content holds the viewers’ attention 5x longer than an image or piece of text. 

 

Video allows you to be concise and capture the viewers' interest in the first few seconds. It’s important to make sure that in the first split second of your campaign, you can attract people’s attention and make them stop scrolling through their feed to pay attention to your brand. This lies in your ability to condense information down into easily digestible snippets of content that is long enough to maintain viewers' attention but short enough to leave them wanting more. 

 

 

If you’re looking for a way to build your audience on Instagram, then there’s no better way than using Instagram Reels. 

 

Instagram Reels generate 67% more engagement than standard Instagram video content, therefore it is important that you begin to utilise them as part of your Instagram marketing plan. Creating reels that will become successful will help you appear as a suggested account on Instagram feeds, which could help to bring in new audiences. It can also help you to position yourself as an industry lead within your sector, especially if you’re one of the first to begin using Reels. 

 

Looking to get started? Here are some tips on how to create Instagram Reels. 

 

 

Instagram Reels offer anyone the chance to create fun and engaging videos to share with their friends or anyone on Instagram. Reels are 15-60 seconds, multi-clip videos that can have sound, effects, and music added to them. 

 

Reels is a feature created by Instagram and is becoming an integral part of Instagram’s business model. Reels provide you with an opportunity to be creative while being relevant. It’s a quick and convenient way to engage your audience and deliver your message. Instagram Reels also provide visibility for your account as they’re just another way to reach your target audience, more importantly users will be able to view and share them for a longer period of time. 

 

A public Reel will appear in the explore tab, sharing your content to many users outside your following. The explore tab is used to discover new brands and content, with more than 70% of users following at least one brand on the platform. Reels will also appear on the pages dedicated to the songs, the hashtags or the effects added in the video. 

 

In the last year, video content has started making a huge impact on social media. Apps such as TikTok have given new life to a once formulaic, algorithm-based cycle that saw many businesses lose or find it difficult to get views online. By 2022, online videos are likely to make up 82% of all consumer internet traffic, which is 15 times higher than in 2017. Therefore, now more than ever is the time to start developing video content for your business. Here are just some of the reasons why you need to start producing content in 2022. 

 

If you’ve never created any video content before, the process may feel daunting. But you don’t need fancy equipment or editing software to make your videos creative, innovative and the go-to source for consumers in your industry. Long-form video content like we see on YouTube doesn’t always have to be the only option available either, with Instagram reels and TikTok allowing you to create videos under a minute that gain large amounts of engagement, reach and impressions. You want to keep the viewer engaged, and they’ll move on quickly if they’re not impressed with what you’re showing so don’t be afraid to experiment at first with how your content is produced. You should keep it in line with your brand values and reputation on other social media as this will create a consistency across platforms.