Research has shown that 85% of businesses now use video as a marketing tool, with 92% of marketers agreeing that it is an important part of their marketing strategy. From this data you need to be considering your options going forward. So, here are 5 reasons why you should be publishing video content on your social media platforms. 
Grab Their Attention 
Generations are changing and having a picture or a piece of long form text as a creative won’t grab their attention anymore on social media. Whereas, video is a fantastic way to hook your audience, as video content holds the viewers’ attention 5x longer than an image or piece of text. 
Video allows you to be concise and capture the viewers' interest in the first few seconds. It’s important to make sure that in the first split second of your campaign, you can attract people’s attention and make them stop scrolling through their feed to pay attention to your brand. This lies in your ability to condense information down into easily digestible snippets of content that is long enough to maintain viewers' attention but short enough to leave them wanting more. 
Personalise Your Business 
Videos are a great way to let your followers see the people and processes behind the business, contributing to your brand’s transparency. Brands can show customers exactly who they are, what they stand for and where they’re headed. Brands can use video to show personality, reframe existing narratives and even reposition themselves as a company. 
Behind the scene videos are a fantastic tool to engage and connect with your audience. Showing the behind the scenes of your business makes you relatable, approachable, and more human, while also showing the hard work and fun that goes into making the business how it is. However, if you post only business-related content, people that engage with you will start to tune out as it is not diverse, human or entertaining enough. 
Video Builds Trust 
Video builds trust and relationships with your target audience. When you build a great relationship with your customers through video, you can depend on them to spread the word about your business and your products. 
Videos allow you to tell a story and get people excited about your brand. By framing communication as a story it helps to build an emotional connection, which can have a dramatic result on customer retention figures. By communicating via storytelling, brands can also combine their messages with entertaining and informative content, making it far more likely that consumers will give up their time to watch it. 
Drive Conversions 
Studies show that 55% of consumers watch videos before making a purchasing decision. When users have an opportunity to see products being used through videos, there’s a higher chance that they will actually buy it. 
Video is extremely beneficial for websites as they keep users on the pages for a longer period of time, which encourages them to look around the website and possibly make a sale. This is great for those users who aren’t interested on reading a long product description. 
Track Engagement 
Monitoring your videos progression is vital, because the data can measure how successful the content is, how well your social strategy is performing, and ultimately what works and what doesn’t work. Knowing this information will benefit future video marketing creations and will help you refine your content strategy over time, so you can create videos that motivate your target audience to keep watching. 
At times, it can be difficult for businesses to think of video ideas so, here are 15 quick and easy video marketing ideas that anyone can use to create compelling videos for business. 
• Showcase Your Product or Service 
• Create Demonstration/How To Videos 
• Record Behind The Senses 
• Live Videos 
• Educational Videos 
• Q&A Videos 
• Tell A Story 
• Testimonial/Review Videos 
• Turn A Blog Post Into A Video 
• Interview A Team Member or Industry Expert 
• “Meet The Team” Video 
• Seasonal Videos 
• Share An Announcement or Say Thank You 
• Recap Videos 
• Case Study Videos 
The best social media video ideas take some experimenting. You won’t necessarily succeed on every social media channel after one try. So, keep altering your content strategy to see which videos are working best for your target audience. 
Need further advice? 
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