Posts tagged “Instagram”

 
 
 
 
Social media has been increasingly used to sell products over the years, with many taking advantage of the ever-growing list of features available to users who are looking to these platforms for sales as well as engagement. 
 
Selling on socials doesn’t just limit you to creating ads – although this is a good way of getting your products out onto the feeds of the people you ideally want to target. Instagram is just one platform offering a ‘shopping’ function to users, keeping their audiences interacting with their page without having to exit out of the app to find products. 
 
Here’s how your business can sell on Instagram... 

Getting Set-Up 

Firstly, you need to make sure you meet the following requirements stated by Instagram in order to set up a shop: 
 
• Be located in one of these markets - Australia, India, Indonesia, Japan, Korea, Taiwan, Thailand, Denmark, France, Germany, Italy, Netherlands, Norway, Spain, Sweden, Switzerland, Ukraine*, United Kingdom, Brazil, Mexico, Canada, United States 
• Have an Instagram business or creator account 
• Comply with Instagram's merchant agreement and commerce policies. 
• Connect your Instagram account to a Facebook Business Page 
 
You can use a site like Shopify or manually upload through Facebook Business Manager to put your products onto Instagram. You should keep your product inventory on these sites updated as you get new items in your store. 
 
You then need to submit your account for approval to Instagram. You can do this by accessing your Professional Dashboard > Get Started > Select Catalogue > Submit For Review. 

Instagram Shop Posts 

When your account is approved, you can then upload photos and tag your products within them. To do this simply upload to the grid as you would usually, and then select the ‘Tag Products’ option. This will allow you to search for a product and select the right one before sharing to your audience. You can go back to your old posts and tag products too if needed to give your feed a more consistent appearance and boost your performance on social media. 

How To Optimize Selling On The Site 

If you have access to Instagram Shop Posts, then don’t change your posting style just because you want to use the features. Keep your posts consistent, tag your products and give them a natural feel on the feed. You may want to change your content strategy slightly when it comes to new product releases or sales, but don’t let these sales style posts take over from your usual social media marketing efforts.  

Use Influencers  

Influencer Marketing is something that may be possible for your business to take advantage of, even if the influencers you pick aren’t some of the top names in the industry. If you send a product ton them and they ake a post promoting and tagging your brand and what you’ve sent, you’ll be attracting their audience and potentially start making more sales thanks to the power of the influencer you’re working with. Building up industry connections like this can be really helpful in getting your business out there beyond promotional posts or adverts. 
 

Create Your Shop Page 

When you’ve posted nine shoppable ads on Instagram, you can then open your shop page, which will display all of your products linked on posts in one section, which users can then click to buy. Users can also save these products for future purchase from this tab, making Instagram a great place not just for purchases but also for creating wish lists too. 
 
Selling on social media is a big part of what makes digital marketing so powerful, and you’ll be able to take advantage of all of these features when you get yourself set up on Instagram. Take a look into the benefits of Instagram shop and get started today. 
 
 
 
 
 
If you’ve looked into marketing your business on social media, chances are you’ve heard of the terms ‘Impressions’ and ‘Reach’. 
 
If you’ve never come across them before, it may be difficult to know what they both exactly mean, and how important they are to your overall Marketing efforts, but that doesn’t mean you should totally ignore what the numbers are saying. 
 
Here’s more information on reach vs impressions. 
 
As Easter 2024 approaches, it means we’re coming to the end of another month. As we enter Spring, there’s been more updates to social media that marketers should take note of as they progress with their digital marketing campaigns. 
 
Here’s all the updates from March… 
 
Potential ‘TikTok Photo’s’ App 
 
TikTok has become one of the biggest social media apps in the last few years, and has been the main competitor for Meta platforms and YouTube as short-form content grew in popularity thanks to the app’s setup. Now, TikTok is reportedly looking to directly compete further with Instagram with a rumoured photo’s app said to be in development. TikTok already allows users to upload images, with many choosing the carousel option to tell stories, and TikTok is said to be hoping to move this style of posts over to the new TikTok Photo’s app in order to bring in new audiences. 
 
 
 
We’re coming to the end of February, meaning there’s been a couple of updates in the world of social media and digital marketing. 
Here’s all the news this month… 
 
Updates For Threads 
 
Threads has hit 130m users, and with the app now becoming available to those within the EU growth has become steady. Mark Zuckerberg has said: “Threads now has more people actively using it today than it did during its initial launch peak, so that one’s I think on track to be a major success.” Whilst Threads still has a long way to go with development if it wants to really challenge X, it’s expansion of users since launching in mid-2023 has been impressive. 
 
 
Happy 2024! As we enter the New Year, we can expect lots of updates coming to social media as 2024 progresses, and have started to see updates being rolled out this January. 
 
Here’s all the social media news this January. 
 
Detailed Targeting Options To Be Removed For Facebook Ads 
 
Meta have announced certain targeting options are to be removed from Facebook Ads due to low usage, being too specific and causing issues due to sensitive topics such as race, ethnicity and health. 
 
 
With the new year fast approaching, businesses will begin to start modifying or creating their social media strategies as they get ready to start with their digital marketing efforts. 
 
A social media strategy outlines all the responsibilities and actions you plan to take when it comes to your social media platforms, including your content, defining your audience, which platforms you’ll prioritise, which members of your team will be delegated certain tasks and clients – it’s a full overview of how you’re going to grow you online presence and use your businesses employees’ skillsets to the best of your and their abilities. 
 
Here’s how you can create the perfect social media strategy for 2024. 
 
As we head towards the end of 2023, there’s been some updates to social media platforms over November that could be helpful to make note of, especially as you approach reviewing or creating your digital marketing strategy for 2024. 
 
Here’s all the updates from November! 
 
Link Previews Returning To X 
 
It was just last month that Elon Musk decided to remove link previews from articles when posted to X, meaning the article image was the only thing displayed to users, meaning they’d have to click the image to find the article, and marketers would have to try and cram enough information into their copy in order to let their audiences know what they were sharing. Now, Musk is said to have done a U-Turn, with the article titles returning to the display of links when they’re posted on X. 
 
This October, there’s been a few changes to social media platforms that could be helpful for you to know so you can adapt and create your own business’ social strategies accordingly. 
 
Here’s all the news from October… 
 
YouTube Updates Partner Programme & YouTube Shorts 
 
YouTube has expanded its partner programme to include users in another 23 countries to have access to monetisation options should they have 500 or more subscribers. This was previously only rolled out to select regions. 
 
For Youtube Shorts, AI features are being rolled out to enhance videos and add filters to creator’s videos (much like TikTok). This is still in early development, although looks to be another way that YouTube plans to continue promoting the Shorts feature, making it a worthy competitor to both Reels and TikTok. 
 
 
We’ve reached the end of September, and across the month we have seen a number of updates on social media that could be handy for you to consider when it comes to your marketing efforts online. 
 
Here’s all the latest news from the last month… 
 
Instagram Launches Broadcast Channels 
 
It’s likely that recently, you’ve been noticing a lot of invites from people you follow on Instagram to join their broadcast channels. Well, that’s because they’ve been rolled out towards the end of the month for users in Europe, giving them the opportunity to have a direct, DM-like connection with their followers. Users invited to join broadcaster channels will have the options to join or decline, and those looking to use them for marketing will be able to give those who are part of the channel exclusives and behind the scenes content. 
 
 
 
On Instagram, you’ll be able to market to an audience that gets to see your business through a more visual lens, using impressive graphics and reels to sell your content to your followers. 
 
According to Instagram, 30.6 million people in the UK – or 46% of the population – have Instagram, and 42% can be reached by advertising. So, Instagram would be a great choice for businesses looking to market themselves on social media. 
 
Here are some top tips on how you can use Instagram as part of your social media strategy. 
 
 
 
As we reach the end of August, there’s been a number of updates to social media platforms that are worth noting if you’re looking to improve or build on your digital marketing efforts. 
 
Here’s all the latest news from the last month… 
 
YouTube Testing AI Generated Video Summaries 
 
YouTube has started to test out more AI-based features, this time allowing users to use AI Generated Video Summaries to help add more context to clips. 
 
There’s been some big social media news this month, from new platform launches to rebrands and feature changes that could be handy for marketers to take advantage of. 
 
Let’s take a look at the latest updates for July 2023…. 
 
Meta Launches Threads 
 
The biggest news from July is the launch of Meta’s new social media app, Threads. 
 
Threads works in a similar way to Twitter – even having a similar interface, where users can create text-based posts, follow other creators, like, repost and quote other ‘thread’s’. They have also introduced a similar ‘For You’ and ‘Following’ timeline feature, after listening to concerns from users that they weren’t seeing content from users they follow on the initial app’s rollout. 
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