Posts tagged “Linkedin marketing”

Facebook and LinkedIn both have benefits for businesses looking to improve their online marketing efforts, but they both have features that may be more suited to how your business operates digitally. 
Want to know which is best for your business? Here’s all your need to know about LinkedIn and Facebook Marketing… 

User Base 

Facebook is the bigger platform, with over 3 billion users compared to LinkedIn’s 875 million, but that doesn’t mean Facebook is the better platform. Whilst it has a bigger audience, both platforms were created for different reasons, with Facebook made for people to connect with friends and LinkedIn for professional connections. Knowing exactly who your target market is will help when it comes to selecting your platform for digital marketing, as you’ll be able to get a feel for which site they may populate the most. 

Looking For B2B Marketing? Try LinkedIn 

LinkedIn is a platform for professionals, so if you’re looking to connect with like-minded business owners and use social-selling to get your business out there. Share thoughts with others in your industry, join groups that are relevant, and post content that’s valuable and insightful. LinkedIn was built for networking, so don’t worry about creating those valuable connections with people – they’ll likely be clued up on terminology and the ins and outs of your industry. 

Facebook Is Best For B2C 

If you would prefer B2C Marketing, you should take a look at Facebook. Facebook allows you to connect with your target customers and see what they think of your business. It also offers diverse targeting when it comes to paid ads, so you can reach out to the exact people who have an interest in your business and your products helping you build brand awareness, engage with customers directly and gather your insights through analytics. 

LinkedIn Groups vs Facebook Groups 

Both platforms offer groups, which are good ways to reach more people and build good relationships for your business. 
LinkedIn Groups are a place for industry professionals to gather and discuss the goings-on in your sector. You can also share your own experiences, and the latest news from your industry. There are also people in these groups that may not be leaders, but professionals who could benefit from the advice you share. Take a look into some groups that interest you and see the style of posts and engagements they get before joining. 
Facebook Groups also let you operate in a similar to LinkedIn, but you have to remember whilst you’re the professional, a lot of those in these groups won’t have heard the industry-lingo you know about so keep things a little more-simple. A lot of businesses create their own groups as an incentive to build brand loyalty and trust, offering those in there exclusive updates, discounts, Q&A sessions and more, and with over 400 million people in groups they find meaningful you can build a solid digital marketing foundation from Facebook just through your groups. 

Facebook Ads vs. LinkedIn Ads 

Facebook and LinkedIn both offer Ads, and whilst Facebook Ads are arguably the best out there on social media, LinkedIn Ads shouldn’t be discounted. LinkedIn Ads don’t have the same, low cost-per-click Facebook Ads do, but they are great - especially for Lead Generation adverts and reaching other Business owners. Facebook Ads are much more personalised, and have better targeting options that allow you to really narrow down you audience so you can be sure you’re reaching out exactly to the people who would be interested in your business and what you have to sell. 
Facebook and LinkedIn are both great platforms to use when it comes to your marketing, but selecting the right one and building on it will help to grow your business on either platform and create a loyal base of followers and customers. 
Over April, there have been updates in the world of social media that will be important for you to make note of, to aid your business' digital marketing. 
Here’s all of the news from this month. 
TikTok Photo’s App Launched 
Last month you may remember the announcement that a potential Photo’s version of TikTok was in the works. 
Well, the app has now officially launched in Canada and Australia – titled ‘TikTok notes’, it allows users to share images just as they can already on TikTok or Instagram, giving other users a peek into their lives. 
As Easter 2024 approaches, it means we’re coming to the end of another month. As we enter Spring, there’s been more updates to social media that marketers should take note of as they progress with their digital marketing campaigns. 
Here’s all the updates from March… 
Potential ‘TikTok Photo’s’ App 
TikTok has become one of the biggest social media apps in the last few years, and has been the main competitor for Meta platforms and YouTube as short-form content grew in popularity thanks to the app’s setup. Now, TikTok is reportedly looking to directly compete further with Instagram with a rumoured photo’s app said to be in development. TikTok already allows users to upload images, with many choosing the carousel option to tell stories, and TikTok is said to be hoping to move this style of posts over to the new TikTok Photo’s app in order to bring in new audiences. 
When you create an account on LinkedIn, you need to make your profile stand out from the crowd. You’ll need to showcase your achievements and skills, attract people to your content and find connections with others in your industry. 
LinkedIn can enhance the way you do business, by letting you reach a whole new world of business owners within your industry, creating valuable and meaningful relationships. 
Here’s how you can create the perfect profile on LinkedIn. 
LinkedIn is an incredible platform when it comes to B2B Marketing, giving users the opportunity to connect to likeminded business owners and employees from a vast range of industries across the world, opening them up to new opportunities and lasting relationships. 
Marketing on LinkedIn looks a little different to marketing on more personal sites like Facebook or Instagram, as you’ll be speaking to people in a corporate world, making it important for you to know exactly what you need to do differently to successfully use the platform. 
Here are some top social media marketing tips for LinkedIn. 
LinkedIn is the perfect platform for outreach and generating leads. You can create direct connections with other businesses and business owners, which can give you useful information and relationships that will aid your own company’s journey. 
You can also reach out to a potential audience and connect with clients. Personalisation is an important technique in effectively reaching out to your customers and clients and will help you establish a loyal audience. 
Here are ways you can do effective LinkedIn outreach. 
LinkedIn is a great place for you to grow your audience. You have to make a great and professional first impression on your new and potential followers to keep them interacting with you, sharing your content and promoting you to their friends and colleagues. 
Gaining followers when you first start out on any platform can be difficult, however these tips will be able to help you get ahead and start growing your LinkedIn followers quickly. 
Here’s how you can attract followers on LinkedIn. 
Attract Followers From Other Platforms 
You can attract a following from your other established platforms (if you have any). This means that you’ll be able to promote your new LinkedIn profile on your other social media such as Facebook and Instagram, and encourage your followers from those platforms to also follow you on LinkedIn. This will give you an instant follower base, as you’ll have already loyal customers going cross platform to follow you. 
LinkedIn is a great platform for building relationships, especially for B2B marketers. It is a platform that lets you connect with likeminded people in your industry and sector, which not only helps you make connections but also helps your business build a strong and supportive network of industry professionals. 
If you’re looking to reach out on LinkedIn, here are some ways you can build relationships with other users on the platform. 
With over 800 million users, finding your target audience on LinkedIn can be a daunting prospect. However, you will be able to discover them by using LinkedIn’s search feature. 
LinkedIn’s search feature helps you to narrow down who you’re searching for with the many categories they have on offer. From location to current company, you can connect with the people that will add real value to your business as a whole. 
Here’s how to use LinkedIn search in order to find your target audience. 
People Search 
If you’re not looking to follow businesses, then targeting your search by the ‘people’ category will help you discover a list of people related to your search term. 
LinkedIn is a great platform for B2B marketing. You can reach out to business owners in your industry, make connections and support each other on your business journeys. LinkedIn also lets you advertise your services to people interested in your industry, so that you can attract new customers and clients. 
LinkedIn, like other platforms, is a great choice for you to give your business an online presence. There are certain times that you can post on the platform for maximum reach and engagement. Here are some of the best times to post on LinkedIn. 
What The Research Says 
HubSpot research has outlined specific days and times that are best for your business to post on LinkedIn. Mondays aren’t advised, as many business owners will be busy catching up with work they may have received over the weekend, or completing work that needs finishing from the week before. Mid-week is best to post, as this is when business owners frequent LinkedIn more often. Fridays are advised if you post during the workday, before business owners and employees log off for the weekend. 
If you’re wanting to get your business out there on social media, you need a social media strategy. This will help you plan how your business will appear on social media channels, and will help you work out a route to having online success. 
Your strategy needs to consider a number of things, from what and when you post to the tracking of analytics. 
Looking to get started? Here are some tips on how to create a great social media strategy. 
Who Is Your Target Audience? 
You need to know who it is you’re planning to target. Without knowing your audience, you may not see the results you desire. Your business has the opportunity to reach new people online, and therefore your need to ensure you’re targeting the right group. 
As a business owner, you’ll probably create strategies for your social media sites such as Facebook and Instagram, but have you created one for LinkedIn? 
LinkedIn can help you make lasting business connections and find clients in the corporate world. You need to make sure your content strategy on LinkedIn is appealing to business owners so that you can create a network that is invested in what you do and provide. 
Firstly, what is B2B Marketing? 
B2B Marketing is Business-To-Business Marketing. This means you’re engaging with people already in Business, and that probably have some idea already about your current industry, including successful products, competitors and what is currently trending. 
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