Over April, there have been updates in the world of social media that will be important for you to make note of, to aid your business' digital marketing. 

 

Here’s all of the news from this month. 

 

 

Last month you may remember the announcement that a potential Photo’s version of TikTok was in the works. 

 

Well, the app has now officially launched in Canada and Australia – titled ‘TikTok notes’, it allows users to share images just as they can already on TikTok or Instagram, giving other users a peek into their lives. 

 

 

 

 

If you’ve looked into marketing your business on social media, chances are you’ve heard of the terms ‘Impressions’ and ‘Reach’. 

 

If you’ve never come across them before, it may be difficult to know what they both exactly mean, and how important they are to your overall Marketing efforts, but that doesn’t mean you should totally ignore what the numbers are saying. 

 

Here’s more information on reach vs impressions. 

 

 

 

If you’re marketing your business on social media, then it can be hard to keep up when you have other competing priorities to focus on. Therefore, a content calendar would be the ideal tool to use if you’re looking to get an idea of your schedule, and when you should be posting you content. 

 

Creating a content calendar from scratch may take some time as you work out the style of content you’re putting out and how it performs on your business ages, but it can be a valuable resource for you and your team in the long run. 

 

Here’s how you can create a content calendar. 

 

 

 

Digital Marketing is a broad term, and encompasses many different elements – two of the biggest being social media marketing and email marketing. Both are popular with businesses looking to attract more customers beyond the traditional forms of marketing, and have seen great results for those choosing to go with these forms of digital marketing. 

 

Social Media Marketing and Email Marketing can both link to boost their performance on their respective platforms, whilst also tying your digital marketing efforts together. Here’s how you can link both platforms together to create a winning strategy for your business.