Posts from November 2022

When promoting your business, you want to get in front of as many people as possible. With over 2.85 billion active users worldwide Facebook is one of the largest social media platforms. Facebook has gained a significant amount of popularity to become the most widely used online platform for advertising and marketing. 
When used effectively Facebook advertising offers huge benefits to fit your unique needs. With various types of Facebook ads and multiple ad objectives to choose from, the flexibility of Facebook advertising for your business is diverse which helps in offering massive advantages to your business in becoming a highly successful. 
Advertising on Facebook allows you to reach audiences based on different demographic and psychographics, such as; location, age, gender, interests, income, job title, upcoming life events, and many more factors to narrow down your target customer for your business that is quite important for designing your advertisement campaign. 
With over 800 million users, finding your target audience on LinkedIn can be a daunting prospect. However, you will be able to discover them by using LinkedIn’s search feature. 
LinkedIn’s search feature helps you to narrow down who you’re searching for with the many categories they have on offer. From location to current company, you can connect with the people that will add real value to your business as a whole. 
Here’s how to use LinkedIn search in order to find your target audience. 
People Search 
If you’re not looking to follow businesses, then targeting your search by the ‘people’ category will help you discover a list of people related to your search term. 
TikTok has grown massively in popularity in the last few years, with many businesses now seeing it as a great opportunity to market their businesses to a wider and younger audience. 
With other social media platforms now trying rival TikTok’s success with their own take on what the app has to offer – think Instagram Reels – TikTok has remained able to hold its own in the changing climate of social media. 
As TikTok becomes a bigger part of the marketing plan for businesses, there’s a need for engagement from the platform. But when should businesses be posting their videos onto the platform? 
Here are the best times to post on TikTok. 
Use Your Insights 
Whilst there is an overall best time to post onto TikTok, it can vary based on your business, and what your analytics tell you
If you’ve never done a social media audit before, the idea of it can be quite daunting to get your head around. You need to understand how all of your platforms are performing and how they fit with the strategy you set out at the beginning of your businesses journey on social media. 
If you need help with a social media audit then not to worry – here’s all the information you need in order to create a valuable, insightful social media audit that will help you build your following and your social media success. 
What Social Media Accounts Does Your Business Have? 
Firstly, you need to make sure you list all your social media accounts. Make sure you do a search for these accounts on each platform too so you can see if there’s anyone impersonating you. If so, you’ll need to report it and get it taken down. 
You also need to make sure you’re keeping track of your log-ins, so you’ll be able to easily access these accounts, even the ones you may not be using. 
Listing your social media accounts will help you discover platforms that may be worth you launching on, so you can expand your following and client base. 
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