Posts tagged “Twitter”

June is coming to an end, which means it’s time for another social media roundup! 
We’ve seen quite a few updates to digital platforms over the last month, so let’s take a look at what’s been hitting the headlines over the last few weeks… 

AI Insights Added To Google Ads 

Google Analytics 4 has been updated, now offering AI-powered notes created to highlight key data events, using more simplified language for better understanding. Google have explained this by saying: “Imagine your “Purchase” events spiked on a series of individual dates. Our AI engine works through the countless combinations of dimensions and metrics to proactively connect the dots, explaining why these spikes are happening. These insights will be written in a natural, easy-to-understand way, almost like a colleague summarizing the key takeaways for you.” 
With Google Analytics 4 becoming the standard platform from July 1st, they’ll be adding aggregated impressions from the linked Campaign Manager 360 accounts. Cross-channel budgeting will also be added so users can see their projected performance against target objectives. 

AI Assistance Tools Expanded For YouTube Creators 

Struggling for video ideas? YouTube has updated their ‘Research’ tab – renamed the ‘Inspiration’ tab - in YouTube Studio to provide AI recommendations for creators looking for some ideas on what videos they should make. YouTube have commented on this: “Breakout Videos will highlight videos from similar channels that have performed exceedingly well. The goal is to give creators a more holistic understanding of channels similar to them, what content is resonating with their audience, and inspiration.” 
They’re also adding A.I. tips, where creators will add a topic into the search bar so YouTube’s AI can provide ideas and notes based on what viewers may be interested in watching, and can generate a bullet pointed outline to help you get to grips with these suggestions. 
They’re rolling these out currently, and hope to have them in the EU and the UK soon. 

TikTok to Add ‘Virtual Influencers’ 

TikTok stay ahead of the curve by taking the AI boom further – now allowing businesses to choose from digital characters in their ‘Symphony’ Platform that can advertise their products and services on TikTok Live. 
If you don’t want to use one of their digital creators, you can create your own, which have the ability to advertise in multiple languages. 
The feature has been used in China since 2022, and has seen huge results for business owners who have seen their sales rocket thanks to these 24/7 livestreaming virtual influencers. 
TikTok have added further detail on this new innovation: “To help creators and brands captivate global audiences and deliver impactful messages in an immersive and authentic way, we are excited to announce Symphony Digital Avatars. Digital Avatars help breathe life into branded content with generative A.I. avatars of real people, which will enable new ways to scale creative strategies on TikTok.” 

Meta Adding New Features 

AI seems to be the topic for June – and Meta aren’t getting left behind. 
First of all, they’re rolling out an A.I. Q and A feature to help streamline the query process for businesses and their customers. 
They’re also offering users the chance to sign up to business’ marketing – from then on, any messages, offers or information from businesses will be sent directly to a user’s Messenger inboxes. 
Broadcast Channels are set to be rolled out for Facebook Pages with 10,000 or more followers, allowing businesses with smaller audiences the chance to get their followers into one channel and communicate with them directly. 

X Analytics Updated…For Premium Users 

Probably the most significant update this month for marketers on X – they’ve finally switched over what was Twitter Analytics to X Analytics, with a catch. 
The previously free-for-all feature has been locked behind a paywall, with users signed up to X Premium or the tier above the only ones able to access their advanced analytics. 
These analytics are now offering the following: total impressions, engagement rate, profile visits, video performance, link clicks and a new display to allow ease of access to different data. 
X have been slowly trying to drive up subscriptions in the last 2 years, with little success of hitting any of their targets to do so. By putting analytics behind a paywall, it’s just another way they hope to get people to pay for previously free features. The question remains whether they will – analytics are imperative to businesses whose main marketing is done on X, but often they’ll be using multiple platforms – so using another website who can provide the same info in one central place is probably the way many will go. 
That’s all for June! Have a great July and keep an eye out for any updates to come over the next month. 
Your social media tip this month is: Many business owners I speak to struggle to get their ads in front of the right people, pouring money into campaigns but seeing little return. 
You see the key to cost-effective, profitable paid ad campaigns is understanding your audience better. 
By using detailed targeting options and creating content that resonates with your ideal customers, you can turn your ads around and start seeing some real results. 
So, here are three tips that when used will help improve your ad performance: 
✅️ Research Your Audience - Dive deep into their interests, behaviours, and demographics. 
✅️ Test Different Ad Formats - Experiment with images, videos, and carousels to see what works best. 
✅️ Monitor and Adjust - Regularly check your ad performance and tweak your targeting and content as needed. 
These 3 simple steps can transform your ad strategy and help you see much better results. 💡 
Over April, there have been updates in the world of social media that will be important for you to make note of, to aid your business' digital marketing. 
Here’s all of the news from this month. 
TikTok Photo’s App Launched 
Last month you may remember the announcement that a potential Photo’s version of TikTok was in the works. 
Well, the app has now officially launched in Canada and Australia – titled ‘TikTok notes’, it allows users to share images just as they can already on TikTok or Instagram, giving other users a peek into their lives. 
If you’ve looked into marketing your business on social media, chances are you’ve heard of the terms ‘Impressions’ and ‘Reach’. 
If you’ve never come across them before, it may be difficult to know what they both exactly mean, and how important they are to your overall Marketing efforts, but that doesn’t mean you should totally ignore what the numbers are saying. 
Here’s more information on reach vs impressions. 
We’re coming to the end of February, meaning there’s been a couple of updates in the world of social media and digital marketing. 
Here’s all the news this month… 
Updates For Threads 
Threads has hit 130m users, and with the app now becoming available to those within the EU growth has become steady. Mark Zuckerberg has said: “Threads now has more people actively using it today than it did during its initial launch peak, so that one’s I think on track to be a major success.” Whilst Threads still has a long way to go with development if it wants to really challenge X, it’s expansion of users since launching in mid-2023 has been impressive. 
This October, there’s been a few changes to social media platforms that could be helpful for you to know so you can adapt and create your own business’ social strategies accordingly. 
Here’s all the news from October… 
YouTube Updates Partner Programme & YouTube Shorts 
YouTube has expanded its partner programme to include users in another 23 countries to have access to monetisation options should they have 500 or more subscribers. This was previously only rolled out to select regions. 
For Youtube Shorts, AI features are being rolled out to enhance videos and add filters to creator’s videos (much like TikTok). This is still in early development, although looks to be another way that YouTube plans to continue promoting the Shorts feature, making it a worthy competitor to both Reels and TikTok. 
We’ve reached the end of September, and across the month we have seen a number of updates on social media that could be handy for you to consider when it comes to your marketing efforts online. 
Here’s all the latest news from the last month… 
Instagram Launches Broadcast Channels 
It’s likely that recently, you’ve been noticing a lot of invites from people you follow on Instagram to join their broadcast channels. Well, that’s because they’ve been rolled out towards the end of the month for users in Europe, giving them the opportunity to have a direct, DM-like connection with their followers. Users invited to join broadcaster channels will have the options to join or decline, and those looking to use them for marketing will be able to give those who are part of the channel exclusives and behind the scenes content. 
As we reach the end of August, there’s been a number of updates to social media platforms that are worth noting if you’re looking to improve or build on your digital marketing efforts. 
Here’s all the latest news from the last month… 
YouTube Testing AI Generated Video Summaries 
YouTube has started to test out more AI-based features, this time allowing users to use AI Generated Video Summaries to help add more context to clips. 
There’s been some big social media news this month, from new platform launches to rebrands and feature changes that could be handy for marketers to take advantage of. 
Let’s take a look at the latest updates for July 2023…. 
Meta Launches Threads 
The biggest news from July is the launch of Meta’s new social media app, Threads. 
Threads works in a similar way to Twitter – even having a similar interface, where users can create text-based posts, follow other creators, like, repost and quote other ‘thread’s’. They have also introduced a similar ‘For You’ and ‘Following’ timeline feature, after listening to concerns from users that they weren’t seeing content from users they follow on the initial app’s rollout. 
We’ve had a lot of updates for social media platforms this June, from new features to monetisation opportunities. 
Here’s the latest updates in the world of social media this month…. 
Instagram Tests AI Chatbot in DMs 
Meta are currently experimenting with using AI, and over on Instagram they have introduced a new AI chatbot. This works similarly to Snapchats ‘My AI’, where users can ask questions and get instant responses. By @’ing the AI in your DMs, you can incorporate the feature into discussions. 
Mark Zuckerberg spoke of Meta’s current decision to focus on developing AI features: “In the short term, we’ll focus on building creative and expressive tools. Over the longer term, we’ll focus on developing AI personas that can help people in a variety of ways. We’re exploring experiences with text, with images, and with video and multi-modal experiences.” 
This May has seen lots of new updates appear for social media platforms, allowing businesses to take advantage of new features to maximise their reach and engagement. 
Let’s take a look at the latest news… 
Community Posts Available For All Channels 
YouTube has made community posts available for all YouTube channels, allowing even smaller creators to have interactions with their audiences more directly. 
Initially posts were only available for channels with over 1,000 subscribers, but have now given all users the opportunity to take advantage of the feature in the hopes it will help creators be able to build their presence on the site. 
On your social media, you have the ability to tell stories to your audience that will get them engaged, allow them to learn more about your business and communicate you message and business values. 
Stories aren’t just limited to what we read in books or watch in films, they’re powerful narratives that help to convey information to an audience and inspire them 
Social Media storytelling allows you to tell stories about a product, service, your brand – whatever you deem necessary to captivate the audience’s attention. You’ll be able to tell your followers what your brand is all about in a way that isn’t just a sales pitch. 
Here’s why telling stories on social media is so powerful. 
Twitter is a great platform to use if you’re looking to market your business on social media.  
On the surface, Twitter may not be your number 1 choice for social media marketing, but it has some great tools that can really boost the visibility of your business. 
Here’s how you can effectively use Twitter for your business. 
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