Posts tagged “TikTok”

We’ve come to the end of May, meaning it’s time for this months Social Media Roundup! 
There has been a couple of new things that may be handy for you to make note of in the digital marketing world this month. Here’s everything you need to know… 

New Ad Tools On TikTok 

The TikTok World Event 2024 took place this month, and there were some new things announced regarding the TikTok Ads system. 
First of all, they’re continuing to utilising AI to help creators with their advertising. This new suite is called ‘Symphony’, and is made for ad partners who will receive AI assistance with things such as writing scripts, producing videos, creating ideas, and more. TikTok began introducing all these features separately last year, but will be collecting them all into one place to make it easier for ad partners to access and use to their full potential. 
They’re also bringing in a platform for marketing named TikTok One, which will act as a replacement for the current Creative Centre. TikTok One will make it easier to access TikTok’s built in marketing tools and new creation elements. As explained by TikTok: “Brands will be able to tap into this one-stop-shop to access TikTok creators, production partners, and insights, including TikTok Creator Marketplace and TikTok Creative Challenge. With TikTok One, advertisers will be able to access nearly 2 million creators, discover top agency partners and leverage our creative tools to implement and scale successful TikTok campaigns, all with a single log-in.” It will launch later in 2024. 
They’re also improving AI and machine learning for Ad Targeting, and improving optimisation tools for those selling on TikTok Shop. 
They’re also launching something called ‘Unified Lift’, putting all existing campaign measurement options into a single performance measurement – with TikTok saying “[Unified Lift will] empower advertisers to confidently maximize the results of their investments on TikTok. Unified Lift combines the power of Brand Lift Studies and Conversion Lift Studies to give businesses a comprehensive view of their total TikTok campaigns’ impact.” 
Also announced were ad functions ‘Interactive Add-Ons for TopView’ and ‘Duet with Branded Mission’, both to help boost ad engagement and performance. 

Chat Option To Close On Google Business Profiles 

Google will shut down the chat and call history features on Google Business Profiles in July. 
The tools were underutilised, but allowed users on Google Search, Maps and Shopping to get in touch with your business directly from listings by starting a chat from the display. The closure of this feature is being done as Google streamlines its business tools. Chat will be disabled in mid-July, with the feature shut down entirely at the end of July. 

YouTube Rolls Out New Video Function 

For those who use YouTube often, the platform will now be able to identify specific sections of videos where demonetisation or restrictions have been triggered so you can remove content that flags up on the system. They’ll also let you know if the problem lies with your thumbnail or title, as per YouTube “The way this will work is that when a creator uploads a video using our Self-Certification process on web uploads, and that video receives a yellow icon, they’ll have the option to appeal, and have one of our experts review the video. When that review is complete, the issues our expert found that led to a yellow icon (for either Limited or No Ads) will appear for the creator in Studio, alongside timestamps of where in the video they appeared.” 

TikTok Management System Launched 

Finally, we end this month on another TikTok update – they’ve launched a Management dashboard for Creators to use for analysis. It includes all of their analytics in one place, and is called TikTok Studio – another section that has been taken from the original Creative Centre. They said of the launch: “Whether you’re a seasoned creator, a newbie debuting your first video, or a small business balancing content creation while managing a business, TikTok Studio provides free, easy-to-use creation tools and centralized operational capabilities designed to efficiently streamline content workflow. Using their TikTok account to log in or sign up, creators can upload, film, edit, and post to TikTok directly from TikTok Studio and use tools like auto caption, photo editor, and autocut to polish their content with professional finesse.” 
That’ all for May! Have a wonderful June and keep an eye out for more news in the digital marketing world next month. 
Your social media tip for this month is: "I dont get many likes" 😢 
"No one engages with my content"  
All excuses people use to not post on social. 
But you see likes, comments and shares can be vanity metrics. 
Yes the more engagement you get the more reach you get, but there is also "lurkers". People who watch your content, value your content and consume it but they never engage. 
To you it seems that no one is watching... but they are. 
So, stop getting caught in the trap of craving social media engagement and instead concentrate on offering value, showing your expertise and knowledge and showcasing your ability as the best in your industry. 
If you’ve looked into marketing your business on social media, chances are you’ve heard of the terms ‘Impressions’ and ‘Reach’. 
If you’ve never come across them before, it may be difficult to know what they both exactly mean, and how important they are to your overall Marketing efforts, but that doesn’t mean you should totally ignore what the numbers are saying. 
Here’s more information on reach vs impressions. 
We’re coming to the end of February, meaning there’s been a couple of updates in the world of social media and digital marketing. 
Here’s all the news this month… 
Updates For Threads 
Threads has hit 130m users, and with the app now becoming available to those within the EU growth has become steady. Mark Zuckerberg has said: “Threads now has more people actively using it today than it did during its initial launch peak, so that one’s I think on track to be a major success.” Whilst Threads still has a long way to go with development if it wants to really challenge X, it’s expansion of users since launching in mid-2023 has been impressive. 
Happy 2024! As we enter the New Year, we can expect lots of updates coming to social media as 2024 progresses, and have started to see updates being rolled out this January. 
Here’s all the social media news this January. 
Detailed Targeting Options To Be Removed For Facebook Ads 
Meta have announced certain targeting options are to be removed from Facebook Ads due to low usage, being too specific and causing issues due to sensitive topics such as race, ethnicity and health. 
As we head towards the end of 2023, there’s been some updates to social media platforms over November that could be helpful to make note of, especially as you approach reviewing or creating your digital marketing strategy for 2024. 
Here’s all the updates from November! 
Link Previews Returning To X 
It was just last month that Elon Musk decided to remove link previews from articles when posted to X, meaning the article image was the only thing displayed to users, meaning they’d have to click the image to find the article, and marketers would have to try and cram enough information into their copy in order to let their audiences know what they were sharing. Now, Musk is said to have done a U-Turn, with the article titles returning to the display of links when they’re posted on X. 
Video marketing has become a powerful and important part of marketing on social media – with the rise of TikTok at the start of the 2020s resulting in more video content being pushed on other platforms – most recognisably the reels feature on Facebook and Instagram – it’s transformed the way businesses market towards their audience and potential customers. 
82% of the global internet traffic came from videos in 2022, with an audience reach of 97% worldwide. Videos can help to add context, give more information and introduce audiences to the faces behind the business – in fact, 96% of people use video to learn more about a product or service. 
The power of video marketing cannot be underestimated – here’s how you can use video for your business on social media. 
We’ve had a lot of updates for social media platforms this June, from new features to monetisation opportunities. 
Here’s the latest updates in the world of social media this month…. 
Instagram Tests AI Chatbot in DMs 
Meta are currently experimenting with using AI, and over on Instagram they have introduced a new AI chatbot. This works similarly to Snapchats ‘My AI’, where users can ask questions and get instant responses. By @’ing the AI in your DMs, you can incorporate the feature into discussions. 
Mark Zuckerberg spoke of Meta’s current decision to focus on developing AI features: “In the short term, we’ll focus on building creative and expressive tools. Over the longer term, we’ll focus on developing AI personas that can help people in a variety of ways. We’re exploring experiences with text, with images, and with video and multi-modal experiences.” 
This May has seen lots of new updates appear for social media platforms, allowing businesses to take advantage of new features to maximise their reach and engagement. 
Let’s take a look at the latest news… 
Community Posts Available For All Channels 
YouTube has made community posts available for all YouTube channels, allowing even smaller creators to have interactions with their audiences more directly. 
Initially posts were only available for channels with over 1,000 subscribers, but have now given all users the opportunity to take advantage of the feature in the hopes it will help creators be able to build their presence on the site. 
There’s been quite a few new updates in the world of social media this March, so let’s take a look at what changes and new features have been introduced! 
YouTube Shorts Update 
YouTube has announced that creators of Shorts can now directly respond to comments using a Short – much like the feature on TikTok, allowing the same thing. 
Therefore, instead of replying with text, users can keep the content chain flowing by responding via a Short instead. 
YouTube will also be rolling out ‘data stories’, which have analytics suggestions for community posts, offering deeper insight into their performance. 
TikTok is one of the world's largest social media platforms, with billions of monthly active users, spending a daily average of 95 minutes on the platform. 
Getting a video onto the For You Page (FYP) is the best way to increase your views and draw attention to your business, products or lifestyle. The For You Page is a search feed where you can view an endless stream of trending videos, curated for you based on your interests and past videos you have engaged with. 
So, what can your business do to easily create viral content and get one of your videos on the For You Page? Below are our top six tips to help your business hack the TikTok algorithm: 
Ever since the launch of TikTok in 2018, the platform has changed the social media world. TikTok has been increasing in popularity with content creators and brands looking to increase their reach, brand awareness and audience size. So, if you are looking to use TikTok for your business, now is the perfect time. 
When used right, TikTok can help you gain access to a huge audience, given that there are over 1 billion monthly active TikTok users, and that number is only growing. 
TikTok is a short form video content platform, used to inspire, bring creativity and joy to its users. Video content has shown huge benefits to many businesses, so using TikTok is a great way to get your video content in front of more eyes. In addition, TikTok’s playful nature can allow you to connect with your audience in a different way. You can share a bit more of the heart of your business with fun behind the scenes videos, tutorials and even hopping on a dance trend or two. 
TikTok has grown massively in popularity in the last few years, with many businesses now seeing it as a great opportunity to market their businesses to a wider and younger audience. 
With other social media platforms now trying rival TikTok’s success with their own take on what the app has to offer – think Instagram Reels – TikTok has remained able to hold its own in the changing climate of social media. 
As TikTok becomes a bigger part of the marketing plan for businesses, there’s a need for engagement from the platform. But when should businesses be posting their videos onto the platform? 
Here are the best times to post on TikTok. 
Use Your Insights 
Whilst there is an overall best time to post onto TikTok, it can vary based on your business, and what your analytics tell you
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