When you start creating a plan for your Facebook Ads, one of the key things to make note of is the Ad Copy. This is what helps to sell your ad to the audience, so must be effective and persuasive enough to get people to engage with you. 

 

Facebook Ad copy is important – when a user is interested in what they see, whether it be a graphic, article or video, one of the first places they’ll find more information about the ad on is in the copy This needs to convince and direct them to your landing page, where they can take further action. 

 

If you need help with writing Facebook Ad Copy, here are some strategies to boost engagement. 

 

This May has seen lots of new updates appear for social media platforms, allowing businesses to take advantage of new features to maximise their reach and engagement. 

 

Let’s take a look at the latest news… 

 

 

YouTube has made community posts available for all YouTube channels, allowing even smaller creators to have interactions with their audiences more directly. 

 

Initially posts were only available for channels with over 1,000 subscribers, but have now given all users the opportunity to take advantage of the feature in the hopes it will help creators be able to build their presence on the site. 

 

 

 

When it comes to social media marketing, one of the biggest elements you must consider is the visual content. 

 

Visual Content helps to capture the audience’s attention, whether its just an image, a video or GIF. It helps you to stand out from the crowd, especially when your visuals are created to a high standard and can represent your business and brand well. 

 

Here’s why creating visual content is important on social media. 

 

 

 

When you create your Facebook Ad, one of the most important things to consider is the ad design. The copy and the graphics must be eye-catching and persuasive, so that it stops people scrolling and grabs their attention. 

 

There are certain things you should and shouldn’t do when creating your Facebook Ad Design, so here are the do’s and don’ts that you should follow.