Social Media is an excellent tool to use for your marketing. It has a range of benefits that can boost your engagement, increase sales and revenue and generate valuable leads. 

 

Using Social-Media can be difficult when you first start out, and naturally will be a trial-and-error process – even if you have a well set-out marketing plan. Some posts will perform better than others, ads will need to be changed and updated to speak to the correct audiences and finding a balance for your posts will take time. however, the results make this process extremely rewarding, and can help to position you as one of the leading businesses within your industry. 

 

Here’s how you can use social media to generate leads and increase sales. 

 

This May has seen lots of new updates appear for social media platforms, allowing businesses to take advantage of new features to maximise their reach and engagement. 

 

Let’s take a look at the latest news… 

 

 

YouTube has made community posts available for all YouTube channels, allowing even smaller creators to have interactions with their audiences more directly. 

 

Initially posts were only available for channels with over 1,000 subscribers, but have now given all users the opportunity to take advantage of the feature in the hopes it will help creators be able to build their presence on the site. 

 

For business owners looking to grow their customer base, Facebook Ads is a great tool. 

 

With the right strategy and management, you can reach your target audience quickly and efficiently. 

 

However, without proper management, you could be wasting time and money on campaigns that won't get you any results. 

 

Let's look at how to effectively manage your Facebook Ads. 

 

If you know how to write good copy for your social media posts, then you need to make sure the images you’re putting alongside it are as equally engaging and interesting. With visual content being one of the main things you need to focus on when advertising on social media, you have to make sure it is a good way to attract people to interact with you and follow you on social media. 

 

With images on LinkedIn having a 98% more engagement rate than plain text posts, getting your visual content right is important to sustain your social media growth. Here are some tips on how you can achieve this with your visual content online. 

 

 

If you have certain brand colours or a brand style guide, make sure you follow this when you create your posts. This will help to create a continuous and visually pleasing looking grid or feed and will help people to recognise your  

 

When you start your social media pages for your business, it can be difficult to work out exactly what content you need to post to improve your reach, engagement, and followers online. We hear a lot of talk about creating a ‘marketing plan’ and what that entails, but you cannot make this kind of plan if you’re unsure on what content you need to be posting. 

 

Here are some ideas on what you can post that will see your business thrive online. 

 

 

Infographics are an increasingly popular form of content that’s being used on social media to advertise or put a point across. With the information being split across multiple different images, it will be easier for your audience to  

With the rise of social media, many businesses don’t consider email marketing to be an important thing that they need to do when they start out. However, Email Marketing can provide you with the tools and opportunities to increase sales and your reach, especially to those of your target audience who may not use social media. 

 

Why exactly is email marketing so important for small business? 

 

 

With emails, you’ll be able to keep your audience updated on new items, sales and deals that you’re running for your products. Emails can be accessed at any time on any device, so it doesn’t matter as much as social media when you’re sending your emails, as they’ll be waiting to be opened in an inbox of your target customer, instead of having to hit when there’s activity on a social media algorithm. 

 

YouTube is a tool that is important when it comes to marketing your business. With over two billion active users worldwide, using YouTube for marketing will allow you to potentially reach a larger audience outside of other forms of social media such as Twitter, Facebook and Instagram. Here are some tips on how you can use YouTube as part of your marketing strategy. 

 

Marketing on YouTube can drive a lot of traffic for your business. It only takes one video to start getting views for your channel to grow and evolve, and you’ll start reaching out to potential new audiences because of it. Making sure you promote your business at the end of your videos, and let people know where they are able to find you online, such as your social media channels and your website. Link your YouTube channel on your website and promote it across your other platforms to get an already engaged audience to help you grow your channel in its early stages. YouTube’s large number of users may also see you reach out into a more worldwide audience too, and give you analytics that you may be able to use in future to globally grow your business. 

 

 

 

 

 

 

When you start your social media pages for your business, it can be difficult to work out exactly what content you need to post to improve your reach, engagement, and followers online. We hear a lot of talk about creating a ‘marketing plan’ and what that entails, but you cannot make this kind of plan if you’re unsure on what content you need to be posting. 

 

Here are some ideas on what you can post that will see your business thrive online. 

 

 

 

If you’re looking to display your industry knowledge, there’s no better way to do so than writing your ideas up into a blog post. This will help you to fully explain and expand on topics you may discuss on social media and will provide your audience with a deeper understanding behind what you do. 

 

Knowing how to create a blog post that’s compelling to read is important as it needs to keep people reading, engaging, and learning from what you have written. Here are some tips to create successful blogs. 

 

 

 

 

For small businesses, social media marketing is an important part of growing and increasing your sales and following. It can be easy to get overwhelmed looking at brands who already have their social media marketing perfected, especially if they’re one of your competitors, but when you manage to get yours right, you’ll be able to compete with them. 

 

Here are some tips to get you started with your social media marketing. 

 

 

In the last year, video content has started making a huge impact on social media. Apps such as TikTok have given new life to a once formulaic, algorithm-based cycle that saw many businesses lose or find it difficult to get views online.  

 

By 2022, online videos are likely to make up 82% of all consumer internet traffic, which is 15 times higher than in 2017. Therefore, now more than ever is the time to start developing video content for your business.  

 

Here are just some of the reasons why you need to start producing content in 2022. 

 

When you create a Facebook group for your followers to join and interact in, you want to be able to use it as a part of your marketing strategy. Facebook Groups will be a collective of some of your most loyal customers and some new ones who are interested in the content you’re sharing with group members. 

 

There is no point in creating a Facebook Group for your business if you’re not planning on building relationships with the people that are in it – you need to make your clients feel valued and respected for the support they’re giving you. 

 

Here are some ways you can create relationships in Facebook groups, and why you need to maintain them.