Posts from February 2023

With Artificial Intelligence (AI) becoming a popular medium to use for businesses, we’re beginning to see more and more content created using the functions of AI. 
But whilst AI can have it’s benefits for business owners, there are also downsides that must be considered if businesses are planning on implementing it in their future content strategies. 
Here are the positives, and negatives, to using AI for content creation. 
Twitter is a great platform to use if you’re looking to market your business on social media.  
On the surface, Twitter may not be your number 1 choice for social media marketing, but it has some great tools that can really boost the visibility of your business. 
Here’s how you can effectively use Twitter for your business. 
LinkedIn is the perfect platform for outreach and generating leads. You can create direct connections with other businesses and business owners, which can give you useful information and relationships that will aid your own company’s journey. 
You can also reach out to a potential audience and connect with clients. Personalisation is an important technique in effectively reaching out to your customers and clients and will help you establish a loyal audience. 
Here are ways you can do effective LinkedIn outreach. 
LinkedIn is a great place for you to grow your audience. You have to make a great and professional first impression on your new and potential followers to keep them interacting with you, sharing your content and promoting you to their friends and colleagues. 
Gaining followers when you first start out on any platform can be difficult, however these tips will be able to help you get ahead and start growing your LinkedIn followers quickly. 
Here’s how you can attract followers on LinkedIn. 
Attract Followers From Other Platforms 
You can attract a following from your other established platforms (if you have any). This means that you’ll be able to promote your new LinkedIn profile on your other social media such as Facebook and Instagram, and encourage your followers from those platforms to also follow you on LinkedIn. This will give you an instant follower base, as you’ll have already loyal customers going cross platform to follow you. 
LinkedIn is a great platform for building relationships, especially for B2B marketers. It is a platform that lets you connect with likeminded people in your industry and sector, which not only helps you make connections but also helps your business build a strong and supportive network of industry professionals. 
If you’re looking to reach out on LinkedIn, here are some ways you can build relationships with other users on the platform. 
We’ve seen some new updates in the world of digital marketing and social media since the beginning of the new year, so let’s take a look at all the latest news and trends! 
Instagram Update 
In February, Instagram will update their home screen in order to ‘focus on simplicity’, according to CEO Adam Mosseri. Whilst the shop will remain, the tab will disappear. They’ll also be ensuring there’s a better balance for images and videos, compared to last years push for more video-style content. 
Twitter is a great platform to use if you want to see growth for your business. With it’s fast-paced nature, it is, of all social media, the best place to grow a following in a quick amount of time. 
But how do you ensure that the follower you’re gaining are valuable to your business? 
Curating your Twitter Business profile to target your specific audience takes more than just creating a profile, adding in your information and posting a few tweets here and there. You need to make sure you’re consistent on Twitter to ensure you’re getting the results you desire from the audience you would most like to target. 
Here are some ways how you can grow your Twitter following. 
Instagram is a great platform for e-commerce. If you’re creating content that is engaging and getting you some great interaction from your audience, the next step may be to sell on Instagram as a platform itself. 
If you’re looking to sell on Instagram, or have started but aren’t seeing results, here are ways you can boost your sales strategy to get more conversions via Instagram. 
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