Posts tagged “YouTube Channel”

 
 
 
 
 
 
We’ve come to the end of May, meaning it’s time for this months Social Media Roundup! 
 
There has been a couple of new things that may be handy for you to make note of in the digital marketing world this month. Here’s everything you need to know… 

New Ad Tools On TikTok 

The TikTok World Event 2024 took place this month, and there were some new things announced regarding the TikTok Ads system. 
 
First of all, they’re continuing to utilising AI to help creators with their advertising. This new suite is called ‘Symphony’, and is made for ad partners who will receive AI assistance with things such as writing scripts, producing videos, creating ideas, and more. TikTok began introducing all these features separately last year, but will be collecting them all into one place to make it easier for ad partners to access and use to their full potential. 
 
They’re also bringing in a platform for marketing named TikTok One, which will act as a replacement for the current Creative Centre. TikTok One will make it easier to access TikTok’s built in marketing tools and new creation elements. As explained by TikTok: “Brands will be able to tap into this one-stop-shop to access TikTok creators, production partners, and insights, including TikTok Creator Marketplace and TikTok Creative Challenge. With TikTok One, advertisers will be able to access nearly 2 million creators, discover top agency partners and leverage our creative tools to implement and scale successful TikTok campaigns, all with a single log-in.” It will launch later in 2024. 
 
They’re also improving AI and machine learning for Ad Targeting, and improving optimisation tools for those selling on TikTok Shop. 
 
They’re also launching something called ‘Unified Lift’, putting all existing campaign measurement options into a single performance measurement – with TikTok saying “[Unified Lift will] empower advertisers to confidently maximize the results of their investments on TikTok. Unified Lift combines the power of Brand Lift Studies and Conversion Lift Studies to give businesses a comprehensive view of their total TikTok campaigns’ impact.” 
 
Also announced were ad functions ‘Interactive Add-Ons for TopView’ and ‘Duet with Branded Mission’, both to help boost ad engagement and performance. 

Chat Option To Close On Google Business Profiles 

Google will shut down the chat and call history features on Google Business Profiles in July. 
 
The tools were underutilised, but allowed users on Google Search, Maps and Shopping to get in touch with your business directly from listings by starting a chat from the display. The closure of this feature is being done as Google streamlines its business tools. Chat will be disabled in mid-July, with the feature shut down entirely at the end of July. 

YouTube Rolls Out New Video Function 

For those who use YouTube often, the platform will now be able to identify specific sections of videos where demonetisation or restrictions have been triggered so you can remove content that flags up on the system. They’ll also let you know if the problem lies with your thumbnail or title, as per YouTube “The way this will work is that when a creator uploads a video using our Self-Certification process on web uploads, and that video receives a yellow icon, they’ll have the option to appeal, and have one of our experts review the video. When that review is complete, the issues our expert found that led to a yellow icon (for either Limited or No Ads) will appear for the creator in Studio, alongside timestamps of where in the video they appeared.” 

TikTok Management System Launched 

Finally, we end this month on another TikTok update – they’ve launched a Management dashboard for Creators to use for analysis. It includes all of their analytics in one place, and is called TikTok Studio – another section that has been taken from the original Creative Centre. They said of the launch: “Whether you’re a seasoned creator, a newbie debuting your first video, or a small business balancing content creation while managing a business, TikTok Studio provides free, easy-to-use creation tools and centralized operational capabilities designed to efficiently streamline content workflow. Using their TikTok account to log in or sign up, creators can upload, film, edit, and post to TikTok directly from TikTok Studio and use tools like auto caption, photo editor, and autocut to polish their content with professional finesse.” 
That’ all for May! Have a wonderful June and keep an eye out for more news in the digital marketing world next month. 
 
Your social media tip for this month is: "I dont get many likes" 😢 
 
"No one engages with my content"  
 
All excuses people use to not post on social. 
 
But you see likes, comments and shares can be vanity metrics. 
 
Yes the more engagement you get the more reach you get, but there is also "lurkers". People who watch your content, value your content and consume it but they never engage. 
 
To you it seems that no one is watching... but they are. 
 
So, stop getting caught in the trap of craving social media engagement and instead concentrate on offering value, showing your expertise and knowledge and showcasing your ability as the best in your industry. 
 
 
YouTube is a tool that is important when it comes to marketing your business. With over two billion active users worldwide, using YouTube for marketing will allow you to potentially reach a larger audience outside of other forms of social media such as Twitter, Facebook and Instagram. Here are some tips on how you can use YouTube as part of your marketing strategy. 
 
Marketing on YouTube can drive a lot of traffic for your business. It only takes one video to start getting views for your channel to grow and evolve, and you’ll start reaching out to potential new audiences because of it. Making sure you promote your business at the end of your videos, and let people know where they are able to find you online, such as your social media channels and your website. Link your YouTube channel on your website and promote it across your other platforms to get an already engaged audience to help you grow your channel in its early stages. YouTube’s large number of users may also see you reach out into a more worldwide audience too, and give you analytics that you may be able to use in future to globally grow your business. 
 
 
 
 
Research has shown that 85% of businesses now use video as a marketing tool, with 92% of marketers agreeing that it is an important part of their marketing strategy. From this data you need to be considering your options going forward. So, here are 5 reasons why you should be publishing video content on your social media platforms. 
 
Grab Their Attention 
 
Generations are changing and having a picture or a piece of long form text as a creative won’t grab their attention anymore on social media. Whereas, video is a fantastic way to hook your audience, as video content holds the viewers’ attention 5x longer than an image or piece of text. 
 
Video allows you to be concise and capture the viewers' interest in the first few seconds. It’s important to make sure that in the first split second of your campaign, you can attract people’s attention and make them stop scrolling through their feed to pay attention to your brand. This lies in your ability to condense information down into easily digestible snippets of content that is  
 
YouTube has become a great place for businesses to market their services and content aside from the traditional forms of written social media. However, getting started can seem daunting, especially when many of your competitors are likely to have already optimised their YouTube channels into successful outlets for them to promote themselves. It is possible for you to become one of the leading channels in your industry if you follow all the correct steps and knowledge that's already out there. Follow the tips and tricks in this blog and you’ll begin to see your YouTube Channel flourish. 
 
Firstly, you have to create the content. A great way to get started is to plan what you’re going to talk about, and how. What are the current trending topics in your industry? Finding out what’s currently doing well within your industry means that the title and thumbnail become slightly less important as they’re only small elements to your video – the most important part and what people really want to see is the main content. Make sure your content is concise, understandable and planned out. Don’t just turn the camera on and record – this can lead to you forgetting what your line of thought may be or going off  
 
YouTube is an online video sharing and social media platform owned by Google. Over the years, YouTube has become an extremely big video streaming platform and is guaranteed to find a group of people who will become your followers and customers, due to a large number of users. 
 
It is the second most visited website, with more than one billion monthly users who collectively watch more than one billion hours of videos each day. 
 
Using YouTube for your business's marketing can be a cost-effective way to grow it, if used regularly. 
 
To grow your channel, views, subscribers and engagement you need to optimise your YouTube channel first, here are a few tips to help… 
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