Posts tagged “YouTube Channel”

 
Video Marketing can form an important part of your businesses digital marketing strategy, but with both YouTube and TikTok offering different benefits for marketers it can be difficult to find which platform is the right fit for your business. 
 
In this blog, we’ll look at what TikTok and YouTube have to offer, helping you make an informed decision as to which site will work the best for your marketing efforts. 

YouTube 

YouTube sits just behind Facebook as the 2nd biggest social media platform, with 2.5 billion active users each month. Known for it’s long-form content, YouTube is popular across all generations, allowing creators to easily find their target audience when their content is optimised correctly. YouTube allows for long and short form content, and with the introduction of Shorts, the platform truly gives you the opportunity to find the right strategy for your video marketing plans. 
Whether you want to create a podcast to go alongside your business, you want to upload quick product clips and promotions or you plan to educate your audience in your videos, YouTube allows you to find your niche. You can also share your videos across platforms, by clipping bits out to post on places like Facebook or TikTok whilst linking interested, already existing audiences to your channel and to your full video. 
 
YouTube is owned by Google, who will show videos in search results if they're optimised well. In your channel and video description, use relevant keywords as this will help YouTube with promoting and suggesting your channel to the correct audiences. Make sure these keywords are also included in your video title, which should be eye catching and not too long. Add tags to your video to boost visibility. When it comes to the video itself, pick a thumbnail that grabs the audience’s attention, relates to your content and stands out amongst your competition. You should make sure your content is clear, concise and is edited well, has moments that keep the audience hooked in and displays your industry knowledge perfectly. 

TikTok 

Created in 2017, TikTok has become a huge part of the current make up of social media – it’s popularity boomed during the pandemic, and has become a hub for younger audiences. With nearly 31 million daily users, the average user will open the app up to 20 times a day - giving you ample opportunity to be seen by your audience. 61% of users have discovered a new brand through TikTok, with 92% taking some kind of action after seeing content on the platform (such as likes, comments and shares). 
 
On TikTok, viewers are expecting short form content – and this means you have a limited time to get to the point of your video before people scroll past. If you’re advertising, then TikTok found that ads with an emotional message perform the best, with 63% of ads that convey their message right away being successful. 
 
You also don’t need to worry about the production being high quality – you can easily make a TikTok using your phone, their editing tools or a site like CapCut. This low-cost expense shouldn’t eat too much into your allocated budget, and gives you room to make tweaks and edits for free or for a small cost. 

Which Is Best For Your Business? 

You should choose YouTube if you have a broader target audience in age range, want to create in-depth content, have the equipment or budget available for high—quality and professional content creation and you plan to build long-term visibility using search. 
 
You should choose TikTok if you have a younger target audience, have plans to create short, snappy content that is posted more frequently, have an interest in creating and leveraging viral content and trends and if you have limited resources for video marketing.  
 
Alternatively, you can use both if you feel it’s necessary taking advantage of each platforms strengths to create a winning video marketing strategy. 
Picking a platform for your business takes time and careful planning, but when you have an idea on the best fit for your business start drafting up your video ideas and create content that brings your business success. 
 
 
 
 
 
 
We’ve come to the end of May, meaning it’s time for this months Social Media Roundup! 
 
There has been a couple of new things that may be handy for you to make note of in the digital marketing world this month. Here’s everything you need to know… 

New Ad Tools On TikTok 

The TikTok World Event 2024 took place this month, and there were some new things announced regarding the TikTok Ads system. 
 
First of all, they’re continuing to utilising AI to help creators with their advertising. This new suite is called ‘Symphony’, and is made for ad partners who will receive AI assistance with things such as writing scripts, producing videos, creating ideas, and more. TikTok began introducing all these features separately last year, but will be collecting them all into one place to make it easier for ad partners to access and use to their full potential. 
 
They’re also bringing in a platform for marketing named TikTok One, which will act as a replacement for the current Creative Centre. TikTok One will make it easier to access TikTok’s built in marketing tools and new creation elements. As explained by TikTok: “Brands will be able to tap into this one-stop-shop to access TikTok creators, production partners, and insights, including TikTok Creator Marketplace and TikTok Creative Challenge. With TikTok One, advertisers will be able to access nearly 2 million creators, discover top agency partners and leverage our creative tools to implement and scale successful TikTok campaigns, all with a single log-in.” It will launch later in 2024. 
 
They’re also improving AI and machine learning for Ad Targeting, and improving optimisation tools for those selling on TikTok Shop. 
 
They’re also launching something called ‘Unified Lift’, putting all existing campaign measurement options into a single performance measurement – with TikTok saying “[Unified Lift will] empower advertisers to confidently maximize the results of their investments on TikTok. Unified Lift combines the power of Brand Lift Studies and Conversion Lift Studies to give businesses a comprehensive view of their total TikTok campaigns’ impact.” 
 
Also announced were ad functions ‘Interactive Add-Ons for TopView’ and ‘Duet with Branded Mission’, both to help boost ad engagement and performance. 

Chat Option To Close On Google Business Profiles 

Google will shut down the chat and call history features on Google Business Profiles in July. 
 
The tools were underutilised, but allowed users on Google Search, Maps and Shopping to get in touch with your business directly from listings by starting a chat from the display. The closure of this feature is being done as Google streamlines its business tools. Chat will be disabled in mid-July, with the feature shut down entirely at the end of July. 

YouTube Rolls Out New Video Function 

For those who use YouTube often, the platform will now be able to identify specific sections of videos where demonetisation or restrictions have been triggered so you can remove content that flags up on the system. They’ll also let you know if the problem lies with your thumbnail or title, as per YouTube “The way this will work is that when a creator uploads a video using our Self-Certification process on web uploads, and that video receives a yellow icon, they’ll have the option to appeal, and have one of our experts review the video. When that review is complete, the issues our expert found that led to a yellow icon (for either Limited or No Ads) will appear for the creator in Studio, alongside timestamps of where in the video they appeared.” 

TikTok Management System Launched 

Finally, we end this month on another TikTok update – they’ve launched a Management dashboard for Creators to use for analysis. It includes all of their analytics in one place, and is called TikTok Studio – another section that has been taken from the original Creative Centre. They said of the launch: “Whether you’re a seasoned creator, a newbie debuting your first video, or a small business balancing content creation while managing a business, TikTok Studio provides free, easy-to-use creation tools and centralized operational capabilities designed to efficiently streamline content workflow. Using their TikTok account to log in or sign up, creators can upload, film, edit, and post to TikTok directly from TikTok Studio and use tools like auto caption, photo editor, and autocut to polish their content with professional finesse.” 
That’ all for May! Have a wonderful June and keep an eye out for more news in the digital marketing world next month. 
 
Your social media tip for this month is: "I dont get many likes" 😢 
 
"No one engages with my content"  
 
All excuses people use to not post on social. 
 
But you see likes, comments and shares can be vanity metrics. 
 
Yes the more engagement you get the more reach you get, but there is also "lurkers". People who watch your content, value your content and consume it but they never engage. 
 
To you it seems that no one is watching... but they are. 
 
So, stop getting caught in the trap of craving social media engagement and instead concentrate on offering value, showing your expertise and knowledge and showcasing your ability as the best in your industry. 
 
 
YouTube is a tool that is important when it comes to marketing your business. With over two billion active users worldwide, using YouTube for marketing will allow you to potentially reach a larger audience outside of other forms of social media such as Twitter, Facebook and Instagram. Here are some tips on how you can use YouTube as part of your marketing strategy. 
 
Marketing on YouTube can drive a lot of traffic for your business. It only takes one video to start getting views for your channel to grow and evolve, and you’ll start reaching out to potential new audiences because of it. Making sure you promote your business at the end of your videos, and let people know where they are able to find you online, such as your social media channels and your website. Link your YouTube channel on your website and promote it across your other platforms to get an already engaged audience to help you grow your channel in its early stages. YouTube’s large number of users may also see you reach out into a more worldwide audience too, and give you analytics that you may be able to use in future to globally grow your business. 
 
 
 
 
Research has shown that 85% of businesses now use video as a marketing tool, with 92% of marketers agreeing that it is an important part of their marketing strategy. From this data you need to be considering your options going forward. So, here are 5 reasons why you should be publishing video content on your social media platforms. 
 
Grab Their Attention 
 
Generations are changing and having a picture or a piece of long form text as a creative won’t grab their attention anymore on social media. Whereas, video is a fantastic way to hook your audience, as video content holds the viewers’ attention 5x longer than an image or piece of text. 
 
Video allows you to be concise and capture the viewers' interest in the first few seconds. It’s important to make sure that in the first split second of your campaign, you can attract people’s attention and make them stop scrolling through their feed to pay attention to your brand. This lies in your ability to condense information down into easily digestible snippets of content that is  
 
YouTube has become a great place for businesses to market their services and content aside from the traditional forms of written social media. However, getting started can seem daunting, especially when many of your competitors are likely to have already optimised their YouTube channels into successful outlets for them to promote themselves. It is possible for you to become one of the leading channels in your industry if you follow all the correct steps and knowledge that's already out there. Follow the tips and tricks in this blog and you’ll begin to see your YouTube Channel flourish. 
 
Firstly, you have to create the content. A great way to get started is to plan what you’re going to talk about, and how. What are the current trending topics in your industry? Finding out what’s currently doing well within your industry means that the title and thumbnail become slightly less important as they’re only small elements to your video – the most important part and what people really want to see is the main content. Make sure your content is concise, understandable and planned out. Don’t just turn the camera on and record – this can lead to you forgetting what your line of thought may be or going off  
 
YouTube is an online video sharing and social media platform owned by Google. Over the years, YouTube has become an extremely big video streaming platform and is guaranteed to find a group of people who will become your followers and customers, due to a large number of users. 
 
It is the second most visited website, with more than one billion monthly users who collectively watch more than one billion hours of videos each day. 
 
Using YouTube for your business's marketing can be a cost-effective way to grow it, if used regularly. 
 
To grow your channel, views, subscribers and engagement you need to optimise your YouTube channel first, here are a few tips to help…