Posts tagged “Google Ads”

 
 
We’re at the end of August, which means it’s time for another social media and digital marketing updates round up! 
 
Here’s all you need to know… 

TikTok Leans Into AI Use  

Want to give your TikTok video a voiceover but don’t have the time? 
 
Well, thanks to a new TikTok feature you now don’t have to worry about this, as they’re now letting users create their own digital AI simulation of their own voices to use in clips. All you have to do is record a couple of lines of yourself speaking, and TikTok will generate a private, AI version of your voice from what you’ve provided. edit it. 

Updates To Threads 

Threads has had a huge update, with new features and upcoming features being tested that will be extremely useful for those using social media for their marketing efforts. Here’s everything added to the Meta’s newest social media platform this month… 
 
Firstly, they’re introducing an analytics tool, which includes: 
 
• View counts 
• Interaction insights 
• Overall Like, Reply, Repost and Quote counts 
• A follower growth chart 
• Audience demographics 
 
This will help marketers on the platform figure out a content strategy, as they’ll now have the information available to them to grow an audience and make the needed improvements to get their business on user’s radars. 
 
Whilst Ads still may be way into the future for Threads, Meta has started laying the foundations to introduce monetisation to the platform. Promoted posts could be one of the first steps they take into a Pay-Per-Click system, with App Researchers releasing images of how a sponsored post could appear - although nothing is set in stone just yet. 
 
Custom Feeds, Cross Posting to Instagram and Facebook and a Media tab have also all been added, or are due to be rolled out. 

Google Updates Trending Tool 

Google has now launched an update to its “Trending Now” tool. This is a feature of Google Trends, providing more information on which search terms are seeing an increase in volume. This is helpful for planning SEO updates and assists with campaign building. 
 
This update now gives users more insight into each trend, such as the length of time a topic has been trending and the total search volume. You can hover over the trend for a snapshot of the information, or click to expand it for more detailed insights. 
 
Google has offered further detail: 
 
“A cutting-edge trend forecasting engine is behind our upgraded Trending Now tool. It detects 10 times as many emerging trends as before and refreshes every 10 minutes on average, so you see the latest upward Search swings right as they take off. You can even compare multiple trends and easily export their data for a closer look.” 

Meta Labels Business Chats in Messenger 

To make it clearer to those messaging with businesses on Messenger, Meta has introduced a “Business Chat” label and a “Business chats and Your privacy” shortcut link, which gives users information on how Meta uses said chats to improve experiences – explained in their own words: “We’re giving people more information about how their business messages may be used to improve their experience. Depending on where people live, this could include improved product experiences such as faster response, personalized ads, and improved AI quality.” 
That’s all for August! Have a great September and remember to keep an eye out for more social media news over the coming month. 
Finally, your social media tip this month is… 5 Reasons Your Facebook Ads Are Wasting Money – And How to Fix It 🔥 
 
❌️Targeting the Wrong Audience 
 
If your ads aren’t reaching the right people, they’re bound to fail. Use Facebook’s targeting options to narrow down your audience. Focus on demographics, interests, and behaviours that align with your ideal customer. 
 
❌️Weak Ad Creative 
 
Bland or generic ad creatives don’t catch attention. Invest time in creating visually appealing and compelling ad content. Use high-quality images, engaging videos, and strong copy to make your ads stand out. 
 
❌️ Poorly Defined Objectives 
 
If you don’t know what you want to achieve, your ads won’t deliver. Clearly define your campaign objectives—whether it’s brand awareness, lead generation, or sales—and tailor your ads to meet these goals. 
 
❌️ Neglecting A/B Testing 
 
Sticking with one ad variation is a missed opportunity. Run A/B tests to compare different headlines, images, and calls-to-action. This helps identify what resonates best with your audience and improves performance. 
 
❌️ Ignoring Analytics 
 
Data is your best friend. Regularly monitor your ad performance and make data-driven adjustments. Look at metrics like CTR, CPC, and conversion rates to understand what’s working and what isn’t. 
 
🔥 What to Do About It: 🔥 
 
✅️ Refine Your Targeting 
 
Continuously tweak and refine your audience targeting based on performance insights. Don’t be afraid to experiment with different segments. 
 
✅️ Enhance Your Creatives 
 
Invest in professional design and copywriting if needed. Your ad creative is often the first impression and the reason people stop scrolling — make it count. 
 
✅️Set Clear Goals 
 
Define clear, measurable objectives for every campaign. Align your ad content and targeting to these goals. 
 
✅️Embrace A/B Testing 
 
Continuously test different elements of your ads. Use the insights gained to optimise and improve your campaigns. 
 
✅️Analyse and Adjust 
 
Regularly review your analytics and be ready to pivot. Successful campaigns are built on continuous improvement. 
 
 
 
 
 
Digital Marketing is one of the best ways to get your business out in front of people in the modern world, and could launch you to success if you spend the time getting your strategy right. 
 
Knowing where to start with your digital marketing is important for ensuring you stay on the right track towards your business’ targets and goals. 
 
Here’s your guide to digital marketing for your business. 

Define Your Goals 

Setting clear goals sets the foundation of a successful digital marketing campaign. Without defining your objectives, you won’t be able to know how effective your campaigns are, ultimately hindering your ability to make changes when and where needed. These goals should be aligned with your businesses objectives and reflect your overall business plans – whether that’s increasing awareness of your brand, getting more web traffic, generating leads or boosting your sales. 
 
It’s important to break down your goals into small steps that can each be measured and analysed – such things such as setting timescales for specific metrics can help to make goals achievable and show you where things are and aren’t working. Defining your goals is something you have to consistently do as you evolve and grow as a business, and must be one of the core focuses of your digital marketing campaign as a whole. 

Identify Your Audience 

Understanding your audience is critical to your digital marketing efforts – knowing who you’re targeting, their values, their online behaviour and their pain points will help you tailor your messaging, choose the correct platforms and create content that resonates with them and solves their problems. 
 
Start by creating an audience/buyer persona – this will help you craft an idea of your ideal customer that includes all information you can think of about them, such as their location, age, gender, income, interests, potential problems your item could solve, purchasing behaviours and job. By defining these characteristics, your marketing can become more personalised and relevant. When you’ve identified your audience, you can then start creating the right content and anticipate their wants and needs, which is essential for creating a campaign that connects and engages your target market. 

Establish Your Budget 

Setting a budget for your digital marketing campaign is essential to ensure your resources are allocated effectively, and stops you from overspending on methods that don’t end up working out. Planning a budget well can help you drive the most money towards the channels you deem to be the most important and impactful, whether that’s pay-per-click advertising, creating content or email campaigns. Again, consider your goals and break down your budget for each with the allowance to reallocate this budget depending on each goals performance and as these aims change. 

Paid vs Free Marketing 

Strike a good balance between paid and free marketing methods is key to maximising how effective your campaigns are. PPC can provide results fast if done right – Facebook and Google Ads both proving popular with marketers – generating leads and clicks based on the information you provide about your audience. However it can be costly and take a lot of time to perfect if you’ve never been faced with creating your own ad, meaning other businesses swing more towards free marketing methods to get organic and sustainable growth without the financial impacts that can come with PPC. Having a balance of the both can help you figure out what works best for your kind of business, with pay per click helping to bring in sales or an audience that can then transfer over to your free marketing methods, working hand in hand to boost your visibility, income and brand awareness. 

Engaging Content 

Creating content is the backbone of your strategy – it’s what helps to hook audiences in, drives traffic to your page or website and builds brand loyalty and recognition. Understanding your audience is what really helps with content creation, and you must ensure the posts you put out are resonating with them. Whether your content is graphics, videos, blog posts, text based you need to stand out from the crowd and make room for yourself within a crowded digital market. Regularly published high-quality content helps build trust, establishes your brand to new audience members and displays what your business is really about. 

Keyword Research  

Keywords directly impact your SEO, so ensure your copy is rich – but not too overloaded – with important keywords that relate to your business and services. Effective keyword research involves understanding what your audience is likely to look for when searching for things your business has to offer, which you then need to include within your content so you can climb the search engine rankings and attract custom. You can regularly analyse data to see which keywords are emerging as popular phrases that you can then incorporate into your marketing strategy to enhance your visibility. 

Make Changes Based On Analytics 

Your analytics will show you how your campaigns are performing. The insights are valuable to improving and progressing your tactics, giving you opportunities to stay proactive with your digital marketing and make the needed changes and budget re-allocations when needed. It’s unlikely you’ll get it right first time, and that’s ok – using your insights and making tweaks can help you find the thing that starts to grow your audience and work well for your business consistently. 
Digital Marketing is a great way to bring your business to the forefront of people’s minds – get started on your strategy today and see what it can do to help your business. 
 
 
We’ve reached the end of September, and across the month we have seen a number of updates on social media that could be handy for you to consider when it comes to your marketing efforts online. 
 
Here’s all the latest news from the last month… 
 
Instagram Launches Broadcast Channels 
 
It’s likely that recently, you’ve been noticing a lot of invites from people you follow on Instagram to join their broadcast channels. Well, that’s because they’ve been rolled out towards the end of the month for users in Europe, giving them the opportunity to have a direct, DM-like connection with their followers. Users invited to join broadcaster channels will have the options to join or decline, and those looking to use them for marketing will be able to give those who are part of the channel exclusives and behind the scenes content. 
 
 
 
 
So, you're a business owner, and you've been pumping resources into PPC ads but the returns just aren't showing up.  
 
Well, it might be time to reconsider who's handling your advertising efforts.  
 
Here are five reasons why you need to fire your ad agency. 
 
 
 
When you’re looking to expand your online marketing, turning to the power of Ads can see you bringing in more business, making your business a success, and positioning you as a go-to source within your industry. 
 
Both Facebook and Google offer great options for business owners looking to start advertising online, but which one is right for you? 
 
Here’s all you need to know about Facebook & Google Ads, and how you can choose which one is best for your business. 
 
What’s Is The Difference Between Google and Facebook Ads? 
 
Both Facebook Ads and Google Ads are pay-per-click, but whereas Facebook is paid social, Google is paid search. 
 
Google Ads is an online advertising platform, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It places ads in the results of search engines like Google Search, which can easily be seen by the millions of users, as Google gets over 3.5 billion searches a day and over 1 trillion searches per year worldwide. That is why Google is the biggest advertising company in the world! 
 
Google Ads, also known as Google AdWords is a key digital marketing tool for any business that is looking to get effective results. Through Google Ads, you pay to have a Google ad for your business displayed to customers who search for relevant terms on Google Search and Maps. 
 
There are 5 different types of campaigns. The right campaign should be based on your marketing goals, brand strategy, and how much time you can invest. As a business owner, you need to select the right campaign for your advertising needs.