Analytics are an important metric that help you improve your marketing strategy and know exactly how your business is performing on social media. 

 

Your social media analytics allow you to see how well you’re matching up to your business goals, proving your ROI, and aiding with making decisions to increase your business’ performance. 

 

Here is why your analytics are important for your business. 

 

TikTok has grown massively in popularity in the last few years, with many businesses now seeing it as a great opportunity to market their businesses to a wider and younger audience. 

 

With other social media platforms now trying rival TikTok’s success with their own take on what the app has to offer – think Instagram Reels – TikTok has remained able to hold its own in the changing climate of social media. 

As TikTok becomes a bigger part of the marketing plan for businesses, there’s a need for engagement from the platform. But when should businesses be posting their videos onto the platform? 

 

Here are the best times to post on TikTok. 

 

 

Whilst there is an overall best time to post onto TikTok, it can vary based on your business, and what your analytics tell you. 

 

If you’ve never done a social media audit before, the idea of it can be quite daunting to get your head around. You need to understand how all of your platforms are performing and how they fit with the strategy you set out at the beginning of your businesses journey on social media. 

 

If you need help with a social media audit then not to worry – here’s all the information you need in order to create a valuable, insightful social media audit that will help you build your following and your social media success. 

 

 

Firstly, you need to make sure you list all your social media accounts. Make sure you do a search for these accounts on each platform too so you can see if there’s anyone impersonating you. If so, you’ll need to report it and get it taken down. 

 

You also need to make sure you’re keeping track of your log-ins, so you’ll be able to easily access these accounts, even the ones you may not be using. 

 

Listing your social media accounts will help you discover platforms that may be worth you launching on, so you can expand your following and client base. 

 

Keeping on top of your insights and analytics on social media is important if you want to see growth across your platforms. Insights help you to plan and modify your content so that you’re getting the best results from your social media marketing campaigns. Facebook provides you with detailed insights across a range of important elements. 

 

If you’re not currently looking at your insights and using them as a guide in order to have a successful business page, here are some reasons why you should start. 

 

 

Insights provide you with the knowledge of how you’re performing on your social media pages. It gives you the opportunity gain an understanding of what posts are doing well, where your audience is from along with other audience demographics such as gender and location, and how many people your posts are reaching and how many of those people are engaging. These are all key factors to planning or editing your marketing strategy to be able to successfully run a business page on a social media platform.